e-business strategy plan

HOPE GRAPICS

TABLE OF CONTENTS

Part 1

section 1 – Executive Summary........................................................................ 2

section 2 – company description 3

section 3 – swot analysis 6

part 2 #

section 3 – market analysis #

section 4 – marketing and sales #

part 3 #

section 5 - technology #

section 6 – products and services #

section 7 – Financial management #

Section 1: Executive Summary  

Company Name:  Hope Graphics 

Company Slogan: “You name it, we create it” 

Hope Graphics is a company that strives to provide quality custom designs for its customers’ orders whether it be a custom design of their own, an artist assisted design, or one of our many templates that we have to choose from. With an emphasis placed on personalization and customer service, it is Hope Graphics goal to exceed the customers’ expectations and our success will be a direct result of that.

Mission Statement:

Hope Graphics' mission is to offer its customers quality products printed on demand using cutting edge technology with an emphasis put on customer satisfaction by providing personalized  individual service for each and every customer. Remember with Hope Graphics , “You name it, we create it” 

Products / Services: 

Hope Graphics will offer its customers a variety of options for creating custom T-Shirts be it in bulk or smaller orders. By developing relations with multiple printing firms, we have the ability to provide cutting edge printing technologies that result in high quality products for our customers.

Leadership: Responsibilities shared between all employees. 

Location: Online Webstore with corporate headquarters located in Jacksonville, FL

Financial Information:  

Funding for the startup of the business will come from an investment made by each of the owners. Continued funding will be derived from the profits that the company makes from sales. There are also possibilities to expand that funding through additional investors/stakeholders provided the company can show a successful business plan along with a positive sales record.

 

Section 2: Company Description  

Hope Graphics is a custom T-Shirt printing company which focuses on acquiring a broad and diverse audience, and also attempts to maintain a consistent business clientele. Customers would choose our business because it offers services that they would not be able to find elsewhere with quality material. These include custom personal one-off designs, as well as company or other group logos. Hope Graphics will ensure consistent revenue by attempting to keep a consistent audience through businesses or groups who need custom shirts printed and will prevent a loss of revenue when printing one-off designs by charging extra (because those designs will not be printed in bulk). This is a B2C design, as we are an online business attempting to reach customers directly. Plain T-Shirts will be sourced from a bulk T-Shirt manufacturer, designs will be created / sourced in house. 

Competitors:  

Each competitor:

· Follows and adheres to copyright laws and all custom/personalized designs must be approved

· Offers secure online payment options

· Has a satisfaction guarantee

· Offers artists assistance with design if needed

· States that they offer quality apparel and/or products

· Underground Printing

· Customized and personal design or template selections available

· Offers custom screen printing, embroidery, and digital printing (D2G)

· Full catalog of customizable name brand apparel and products

· Offers fundraising opportunities through their online platform

· Has multiple physical locations nationwide along with online webstore

· No minimum purchase required

· Large production facility and warehouse

· Multiple customer service options (phone, email, chat)

· Rush Order Tees

· Customized and personal design or template selections available

· Offers custom screen printing, embroidery, PermaPress, D2G, Foil Printing, Tackle Twill, and Official Greek Apparel

· Full catalog of customizable name brand apparel

· No minimum purchase required

· Multiple customer service options (phone, email, chat)

· Physical location as well as webstore

· Custom Ink

· Customized and personal design or template selections available

· Offers custom screen printing, embroidery, and digital printing (D2G)

· Full catalog of customizable name brand apparel and products

· Offers fundraising opportunities through their online platform

· Has multiple physical locations nationwide along with online webstore

· No minimum purchase required

· Multiple customer service options (phone, email, chat) available 7 days a week

· Uber Prints

· Customized and personal design or template selections available

· Offers custom screen printing, embroidery, and digital printing (D2G)

· Full catalog of customizable name brand apparel and products

· No minimum purchase required for D2G

· Has multiple physical locations in Georgia along with online webstore

· Multiple customer service options (phone, email, chat)

· Spreadshirt

· Customized and personal design or template selections available

· Offers custom D2G, embroidery, Thermo sublimation, Digital Transfer/Laser Transfer, Flex printing, Flock printing, and Special flex printing

· Full catalog of customizable name brand apparel and products

· Has multiple physical vendor locations worldwide along with online webstore

· Offers a free online merchandise shop to create and sell custom merchandise to your audience

· Multiple customer service options (phone, email)

Section 3: SWOT Analysis  

Strengths: 

· Can cater to many different customer requests / needs. 

· Can reach a wider range of customers with online sales

· Affordable Prices 

· Provide Free Remote Consultation for Customers 

Weaknesses: 

· Newly established company with little to no customer base

· Marketing and publicity would be difficult and time consuming

· Other local and online printing companies available that offer more products at cheaper prices.

· Small employee base with limited skills and experience with design and printing

· Returning customer base would be limited for our market

· Limited customer service availability with the limited number of initial employees

Opportunities:

 

· Create a large diverse audience. 

· Opportunities to expand with possible vendor locations as the business grows

· Opportunities to provide fundraising events for clientele to expand

· Create a consistent audience with companies needing logos printed. 

· Eventually offer products other than T-shirts, IE: Cups, Calendars, Vinyl logos. 

· Can develop partnerships with supply companies

Threats:  

· Large company competitors that also provide the same service

· Financially startup will be challenging  

· Possible copyright infringement issues with custom work

· Politics and government regulations may interfere with some production processes