Arts

PART 1: Take a look at the magazine advertisement below. It incorporates several if not all of the seven principles

of design covered in our last lesson. For part one of your midterm, select from the list below which of the

seven you think are being utilized by the designer to attract and keep your attention and ultimately

persuade you to buy their product. Hint: most if not all of the principles are being used.

Unity and Variety

Balance: Symmetrical or

Asymmetrical Emphasis and Subordination Directional Forces Contrast Repetition and Rhythm Scale and/or Proportion

PART 2:

Now, using your choices from above, create a thorough list of your chosen Principles of Design used to

create the ad and a detailed description of how each is used and why. This does not have to be in the

form of a formal paper. You can simply list which principles were used and give an in-depth description of

how and why the designer used them.

To add emphasis, use bold type each time a design principle is used and be as detailed and

descriptive as needed to explain your point.

• Example: (not from the image above) Directional Forces- To emphasize the focal point of the

ad, the designer uses the glaring eyes of the surrounding crowd as directional forces, pointing to the

boy’s shoes.

In that sentence, the writer has noted that the designer utilizes certain elements (the crowd’s eyes) to bring

attention to the ad’s focal point (the boy’s shoes).

Also: Identify the ad's target audience - this will help you identify and explain your list. Write as many

sentences as needed to emphasize your point.

(Top score 50 points) NOTE: scoring for Part 2 will be based on the execution of directions, the detail

and thoroughness of your response, and how well you describe the use of each principle.

Remember: Your grade will be determined by the number of principles you recognize in the ad and how

well you describe their use.