Business Management Paper

Marketing principle to a Public Health

Marilyn Tangonan

Dr. Charles Fail

Purdue University Global

MT209- Small Business Management

December 8, 2019

Marketing principle to a Public Health

Introduction Comment by Charles Fail: This is supposed to be a marketing plan assignment for your own chosen business model, nit a general discussion of the topic.

Public health, any other healthcare center can help enhance the health status of various individuals. This, in turn, minimizes the risks to more diseases and enhances self-sufficiency when it comes to handling chronic diseases. It should be noted that not all initiatives received the required market after its execution out of the market front. Promotional services with high chances of succeeding are the ones with a well-spoken basis that falls under a specific environment that can support a business. Successful promotions are also managed by strategic planning models that have been subjected to several successive improvements to give a final report which supports evaluation. Health behaviors are best understood through the evaluation of important theories. Theories also play an essential role in clarifying the dynamics of any health behavior. This process comprises the evaluation of change and the implication of the exterior health-based factors. In this light, the paper will discuss ways through which marketing principles can positively impact the diabetes prevention program.

Product Strategy

A product can be defined as a tangible good, a behavior or even a service. This demands the formulation of a clear and well-designed description of the Diabetes Prevention Program when it comes to promotion and marketing campaigns. Primary products will entail all the benefits which the target audience will be entitled to and which are anticipated out of the promotion program. Some of the associated benefits include improved life and reduced risks of diseases, diabetes in particular (McGrath, 2014). The actual product must portray all the desired behavior and must be expressed uniquely. For instance, vendors to be the only source of healthy meals and beverages. The product has to be linked with an additional product, for example, providing further guidelines on top of the product being provided or giving guidelines alongside products purchased in the vending machine.

Price Strategy

Price is regarded as the expense or at times the cost incurred in making an exchange with the target audience of the product. The cost can take different forms. Some can be monetary while others might not. Sensible price intervention entails a reduction in the costs and maximization of any available incentive to reward required change. Comparing this with diabetes prevention program will help ensure that prices set to meet and are in line with the economic situation of the target audience. This will eventually make the products affordable to the target audience.

Place Strategy Comment by Charles Fail:

The place is regarded as marketing channels through which the business will run. These are the channels through which promotions are conveyed to prospective audiences. Strategic promotion places need to be ascertained if the diabetes prevention program has to meet its goals (Lafley & Charan, 2018). this can be attained through carrying out promotions in densely populated areas. This will enhance the creation of awareness for many people.

Promotion Strategy

The purpose of this strategy is conveying exchange offered and ways through which success probability can be maximized so as for maximum prospective audiences to meet the required outcome. The strategy comprises of the information available in product features fairness in the price set as well as accessibility to the product. The strategy can be enhanced through effective communication between the target population and suppliers.

Conclusion

Marketing principles, even in small businesses, have the capability of creating a gateway through which effective execution of the healthcare system can be attained. This is because intervention from all dimensions is taken care of.

References

Lafley, A. G., & Charan, R. (2018). The game-changer: How every leader can drive everyday innovation. London: Profile Books.

McGrath, M. E. (2014). Product strategy for high-technology companies: Accelerating your business to Web speed. New York [u.a.: McGraw-Hill.

Marilyn,

This assignment required a marketing plan addressing your chosen business model. While this general discussion is informative, it does not address this assignment. I will accept a resubmission of this assignment before the close of Unit 10. ~ Charles