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Project Oral Presentation - April 23rd

10-15 min. Presentation - video / live presentation (prezi, PPT, other)

0-5 min. Questions (everyone should be able to answer any question)

Contents:

Situation Analysis:

· The company - overall strategy (GMS components overview), relevant information (years of experience, resources, products, brands, etc.)

· General Environment - Main political, economical, cultural, social, technological factors

· Economic analysis: country level of income, economic freedom, economic system, BOP?

· Cultural analysis: high vs low context culture, Hofstede dimensions, main components

· Political analysis: legal system, information about intellectual property(*)

· Market Environment - competitors analysis (local, regional and global), customer analysis (differences in behavior), distributors and suppliers analysis (*)

· Innovation diffusion theory (*)

Objectives & Strategies:

· Innovation stages (goals)

· Market Entry strategy

· Market Expansion strategy

· Other relevant strategies to mention

· Segmentation: conventional vs unconventional, segmentation variables, target description

· Positioning: type, same or different than other countries

Global Marketing Mix

· Product: adaptation vs standardization, branding strategy, product mix decisions, product-brand matrix, strategic alternatives for global product planning matrix (product-communication)

· Promotion: tools (PR, Advertising, Promotion, Direct Marketing, Personal Selling), type of strategy (adapt, standardized or pattern), example of communication, creative strategy (style, appeal), creative execution

· Price: Global Pricing Policy, Pricing strategies (different or similar), Pricing method, factors that affect pricing, include real prices (local currency and USD to compare with other countries) and costs (*)

· Place: Type of channel of distribution (direct vs. indirect), differences with other countries, intermediaries selection, logistic decisions (factors that affected)

Conclusions