HWIII

Homework III: Tactics and Resources

There are three parts to this assignment, all three need to be completed for full credit.

Part 1

For part 1 review the six categories of tactical plans (product and service tactics; process tactics; standards and evaluation tactics; organizational and structural tactics; marketing and sales tactics; and customer tactics) on pp. 179-181 of Barksdale and Lund. Identify 3 tactics that you will be using in your strategic plan, and complete the table below.

Part 2

Prioritize the Tactics and Resources by Expected Results (p. 201). Using the same tactics as above, complete the following table). Identify the resources needed to support each tactic (column 2). In column 3, list the results you expect to realize when each tactic is implemented. Be realistic. Finally, in column 4, rank the importance of each tactic’s results (all of the results as a package) to the organization. Rank them on a 5 point scale (5=very important, 3=somewhat important and 1 = very unimportant.

Part 3

Calculate the value of the tactic’s benefits. If a tactic will provide specific benefits, identify the monetary value of those benefits will yield (column 2). Then determine the total cost of the tactic (fixed, variable, and one-time) in column 3. Finally, in column 4, state whether or not this tactic should be implemented.