Plant-based Products in the Food System

Prepare 2-page (max) summary memo that addresses one of this questions:

•Innovate or Die? vs. Differentiate or Die?

•Ingredients (components) or Final product?

•Packaging

•Retailing

•Can e-commerce platform be leverage to the advantage of plant-based food opportunities?

You will following the 6Cs format including company, consumers, competitors, category, customers and critical partners.

Provide references in the appropriate format.

Keep the 8-Trends in mind!!

Healthy Living

Premiumization

Ethical Living

Experience more

Shopping Reinvented

Shifting Market Frontiers

Middle Class Retreat

Connected Consumers