Improving E-Mail Marketing Response

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Sheet1

Table Response Rate
Replicate Run Heading Email Open Body Response Rate
1 1 Generic No Text 46
1 2 Detailed No Text 34
1 3 Generic Yes Text 56
1 4 Detailed Yes Text 68
1 5 Generic No HTML 25
1 6 Detailed No HTML 22
1 7 Generic Yes HTML 21
1 8 Detailed Yes HTML 19
2 1 Generic No Text 38
2 2 Detailed No Text 38
2 3 Generic Yes Text 59
2 4 Detailed Yes Text 80
2 5 Generic No HTML 27
2 6 Detailed No HTML 32
2 7 Generic Yes HTML 23
2 8 Detailed Yes HTML 33
Replicate Run Heading Email Open Body Response Rate
1 1 - - + Generic(-) Detailed(+)
1 2 + - + No(-) Yes(+)
1 3 - + + HTML(-) Text(+)
1 4 + + +
1 5 - - -
1 6 + - -
1 7 - + -
1 8 + + -
2 1 - - +
2 2 + - +
2 3 - + +
2 4 + + +
2 5 - - -
2 6 + - -
2 7 - + -
2 8 + + -
Average Generic Average Detailed
36.875 38.875
Average No Average Yes
32.75 44.875
Replicate Run Heading Email Open Body x1x2 x1x3 x2x3 x1x2x3 Response Rate
1 1 - - + + - - + 46
1 2 + - + - + - - 34
1 3 - + + - - + - 56
1 4 + + + + + + + 68
1 5 - - - + + + - 25
1 6 + - - - - + + 22
1 7 - + - - + - + 21
1 8 + + - + - - - 19
2 1 - - + + - - - 38
2 2 + - + - + - - 38
2 3 - + + - - + - 59
2 4 + + + + + + + 80
2 5 - - - + + + - 27
2 6 + - - - - + + 32
2 7 - + - - + - + 23
2 8 + + - + - - - 33
Average(-) 35.625 38.125 31.5 36.5555555556
Average(+) 42 39.5 46.125 41.7142857143
effects 6.375 1.375 14.625 5.15873

Average(-) 35.625 38.125 31.5 36.555555555555557 Average(+) 42 39.5 46.125 41.714285714285715 effects 6.375 1.375 14.625 5.1587301587301582