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Homework_1Followingthedevelopmentofacharacter.pdf

Homework # 2

Introduction to Mass Communication, 0380101 
 09:00 - 09:50 (Su,Tu,Thur)

Fall Semester

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Objective of Exercise:

This exercise aims to develop your ability to break the bond between medium and

content, and attempt to understand how to read the content independently. It also

aims to test your understanding of the medium’s effect on the message, according to

Mcluhan’s theory. Throughout all this, you should be able to understand how the

progression and development of media technology changes the identity of the subject

it portrays

Method of Exercise:

What is required of you in this homework is to examine the media progression of a

certain brand, franchise, idea, product, whatever cultural output there is. It can be

related to media (like a comic book character or a television show), or something not

necessarily related to industry (something as random as a fast-food sandwich). After

which, you need to expose yourself in every medium that has portrayed, screened,

displayed this content in any shape or form, be it visually (TV, cinema, print), audibly

(radio, podcats) , interactively (theatre, game, apps). and analyze your experience.

What should you write about:

The analysis should be a qualitative work that mixes your detailed observation of

dealing with the medium, along with your own impressions on it. A good writer mixes

between clear concise analysis and philosophical contemplations. Take your time

writing and try to enjoy your experience, and end with a general conclusion. It will

also be appreciated if you were to accompany your work with research (but not

obligatory)

You will need to consider the following very carefully:

• Focus on the time elements, and make sure that the mediums you subject yourself

to are done chronologically; starting with print, tv, and moving forward in that

order.

• In the case you are not able to find a certain medium (a print magazine of your

subject) then the second best option is to check it out online and write about it.

Editorial remarks:

Please pay attention to the following when writing

• Font required is a size 12

• Please use regular font such as Ariel, Helvetica, or Times New Roman

• You are required to write two pages minimum

• Separated front cover page with your name and college ID number

• Writing done vertically on A4 size paper, stapled and printed.