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Home Cleaning Services Market Analysis;

Section 1

The product falls within Janitorial services Industry, Code: 561720 according to the NAICS classification code. The cleaning Industry as described before is becoming popular due to the lifestyle that people have adopted. Currently a lot of people are preoccupied with their careers and find it easy to hire help from the cleaning companies, according to Jose 2018, the industry would have grown to about 6% in 2020, employing more than 3.5 million people. In addition to that it is important to understand that this industry is just like any other service industry, whereby it not seasonal. This has been mainly been attributed with the trends in this industry; there are no major changes; only the technological (social media) advancements. Like online chat platforms for clients, social media accounts for customer and paying methods shifting to credit cards/ e-transfer.

There are various companies leading this Industry, at the top ten there are companies like JAN_PRO, Coverall, CleanNet USA and Vanguard Cleaning Systems. These companies as mentioned before, makes things for the customer, work mainly through social media and adapt to customer needs such as required texting instead of talking; that in turn creates loyal customers. The item is the fact that these companies provide affordable services to the customers (Mazareanu 2017). There is a wide angle in the market strategy of this industry, but the most focus is on big data and advertisement; the companies use data to get ads, share story online, utilize SEO to boost traffic to their sites (Heinl 2016). There are regulations such as; the environment protection agency restricts use of armful chemicals. Whereby customer and employee safety are ensured by making sure the tools are in order. Technically it is clear that this industry has loyal customers; as seen from the size of the industry leaders; but it takes time to develop loyal customers. The company overall performance in the previous year around $ 47 Billion, tis after the Industry has dealt with other expenditures.

Section 2

The market the business will be involved in within the industry is the janitorial Services, the size of the market is big in the sense that janitorial services holds the majority market share in this Industry. The market cannot be really segmented as it somehow focuses on one category, people who have houses and the millennials (being the customers of such services) (Christopher et al. 2003). This makes the market clearly Identifiable with a growth of around 6% as mentioned before, in the first section.

Section 3

This type of Service is mainly for the millennials who have changed the traditional way of managing their homes; as they outsource every aspect of the household management. The only way the product can survive is if only it were unique thus; having an extra service like home sitting creates service more appealing; having someone to watch the home when you are away. Depending on the hours spent and the per 100 square feet; the average cost would be between $30 to $80, for the home cleaning services. The most Important factor to the buyers in this case, would be definitely quality, followed by the other aspects such as delivery time and price. It is because it does not matter what you charge as long as it meets the quality of the work in return.

Section 4

Getting into the market would be a challenge due to the number of competitors; that are around 800,000 operators (small operators), according to Mazareanu 2018. This is not a bad thing as still there is unfulfilled demand in the market, which will support another player. The only requirement to succeed in the market is thorough marketing (SEO, social media and other forms of aggressive marketing) to place the brand out in the market, and provide quality services to win the consumers. the competitors are definitely evolving with time, through communication mainly and how they utilize data, to stand out of the almost 800,000 competitors in one country.

References

2019 CLEANING INDUSTRY REPORT: STATS, TRENDS, AND COSTS by Jose Luis Roqueñí Galindo. October 24th 2018. Retrieved from https://blog.hellogenio.com/2019-cleaning-industry-report-stats-trends-and-costs-1b9e59334191

Commercial cleaning services industry in the U.S. - Statistics & Facts by E. Mazareanu, October 17th 2018. Retrieved from https://www.statista.com/topics/2201/commercial-cleaning-services-industry-in-the-us/

10 Marketing Strategies for Cleaning Services That Will Skyrocket Sales by Archie Heinl, November 14th, 2016. Retrieved from https://www.janitorialmanager.com/blog/marketing-strategies-for-cleaning-services-will-skyrocket-sales/

McDonald, M., Christopher, M., & Bass, M. (2003). Market segmentation. In Marketing (pp. 41-65). Palgrave, London.

Research Data Toolkit.

Resources

2019 CLEANING INDUSTRY REPORT: STATS, TRENDS, AND COSTS by Jose Luis Roqueñí Galindo. October 24th 2018. Retrieved from https://blog.hellogenio.com/2019-cleaning-industry-report-stats-trends-and-costs-1b9e59334191

Commercial cleaning services industry in the U.S. - Statistics & Facts by E. Mazareanu, October 17th 2018. Retrieved from https://www.statista.com/topics/2201/commercial-cleaning-services-industry-in-the-us/

10 Marketing Strategies for Cleaning Services That Will Skyrocket Sales by Archie Heinl, November 14th, 2016. Retrieved from https://www.janitorialmanager.com/blog/marketing-strategies-for-cleaning-services-will-skyrocket-sales/

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