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HolidayShoppingSeason_AnswerForm.docxMKT 3210 Summer II 2021
Holiday Shopping Season: Answer Form
Student Name:
Grading Criteria
1) This assignment requires formal business writing. Your writing tone should be formal.
2) All sentences must be complete. Bullet points are not acceptable.
3) Use proper grammar.
4) You must use your own words in your answers. Do not copy and paste sentences from the assigned articles.
5) The majority of your grade will be based on correctness and quality. Regarding quality, an answer with fewer than four (4) lines on computer viewing (not on smartphone viewing) will be considered as a poor-quality answer.
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Q1) In your opinion, why are holiday shopping seasons so important for many retailers? |
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Q2) Based on the first four articles and your own experience, what factors affect retail sales during a holiday shopping season? |
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Q3) Based on the first four articles, what were the major trends during the last holiday shopping season in 2020? |
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Q4) Based on the last article, in dealing with smaller foot traffic and increasing online orders, what changes did Target and Walmart make during the holiday shopping season in 2019? |
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Q5) How would you evaluate those changes described in Question 4 in terms of preparing Target and Walmart for changed shopping behavior driven by the Covid-19 pandemic in 2020? Be specific as much as possible. |
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