Business environment II

Adapt to the Future,

Invest in Yourself,

and Transform Your Career

the start-up of

Reid Hoffman cofounder and chairman of Linked ............

-- and

Ben Casnocha

24 The START- UP of YOU

entrepreneurship. Instead, we draw on the entrepreneurial

strategies that can help you achieve the following two goals.

First, we will show how to survive in times of change and

uncertainty to avoid the fate of Detroit. We'll show you how to

get healthy stability in your career by adapting. Adaptability creates stability.

Second, we aim to equip you with the strategies that help

you break out from the pack and flourish as a globally com-

petitive professional. Whether you want to move up in a cor-

poration, start your own small business , or transition into an

entirely new industry-whatever your ambitions for a suc-

cessful career , we'll show you how you can achieve them by

thinking and acting like an entrepreneur. These entrepreneur-

ial career strategies aren't a magic bullet. But they will help

you move up that jammed escalator and not only survive, but

thrive, in today's fractured world of work.

Let's get going. You have a start-up to run .

2

Develop a Competitive Advantage

ASPIRATIONS

MARKET REALITIES