hmwrk.om.1

It’s an Operation Management Class for MBA.So try to think from Operation Managers perspective on papers. Consider the following 3 organizations and situations (write up at most 2 papers writing for each company):

1. JC Penny 2011/2012 new business model

2. Affordable Care Act rollout – only focus on the product and rollout, not the politics

3. MBTA winter 2015

Please include answers the following,:

· For each, what was the major operational flaw associated with the company and situation?

· What does it take to win back customer loyalty? Has the organization fulfilled this?

MBTA Winter 2015: https://news.harvard.edu/gazette/story/2015/02/tough-days-for-mbta/

JC Penny 2011/2012 new business model (research Ron Johnson - you, me and Kerry actually did a powerpoint on this in our Managing in the evolving workplace class: https://www.forbes.com/sites/stevedenning/2013/04/09/j-c-penney-was-ron-johnsons-strategy-wrong/#635d405f7094

Affordable Care Act (ACA) rollout: https://www.cnn.com/2013/10/22/politics/obamacare-website-four-reasons/index.html