ILP Paper

Annotated Bibliography: Integrative Learning Project

University

Annotated Bibliography

Andriof, J., Waddock, S., Husted, B., & Rahman, S. S. (2017). Unfolding stakeholder engagement. In Unfolding stakeholder thinking (pp. 19-42). Routledge.

In this journal articles, the authors examine the roles of effective engagement of stakeholders when making critical decision-making. Stakeholders play significant contributions to the attainment of organizational goals and objectives. For instance, the behaviors of consumers have profound impacts on the marketing campaigns and in the production of desired products and services (Andriof, Waddock, Husted, & Rahman, 2017). Assessing the potential impacts of the particular patterns of behaviors of consumers in the global market is vital in the decision-making process.

Battistella, C., De Toni, A. F., De Zan, G., & Pessot, E. (2017). Cultivating business model agility through focused capabilities: A multiple case study. Journal of Business Research, 73, 65-82.

The article assesses the significance of understanding strategic agility and various business model concepts in assisting managers of business organizations to act proactively when discharging their responsibilities. The management of business companies can improve their strategic innovation through focusing on organizational culture, further research studies as well as investing in social responsibility (Battistella, De Toni, De Zan, & Pessot, 2017). Thus, it is important to consider such factors when implementing marketing campaigns.

Bujor, A., & Avasilcai, S. (2016). The creative entrepreneur: A framework of analysis. Procedia-Social and Behavioral Sciences, 221, 21-28.

The authors examine the important contributions of creativity in improving the performance of business organizations. Such approaches are critical in coping with global competition and creating value for targeted customers. Designing and development of superior products that meet the market demand are key drivers in gaining competitive advantage (Bujor & Avasilcai, 2016). Thus, creative entrepreneurship takes into consideration the need to creatively use strategic resources in aiding operational and management processes including marketing.

Fotiadis, A., Mombeuil, C., & Valek, N. S. (2018). Designing and Implementing a Marketing Plan. In The Emerald Handbook of Entrepreneurship in Tourism, Travel, and Hospitality: Skills for Successful Ventures (pp. 297-311). Emerald Publishing Limited.

In this article, the authors examine why it is critical to incorporate the interests of stakeholders when rolling out business projects. It includes the marketing plan and launching of new products and services in the market. Business organizations must develop a marketing plan and engage their stakeholders in addressing dynamics in the global market (Fotiadis, Mombeuil, & Valek, 2018). The impact of time constraints may also derail the implementation processes as far as marketing campaigns are concerned.

Heimbach, I., Kostyra, D. S., & Hinz, O. (2015). Marketing automation. Business & Information Systems Engineering, 57(2), 129-133.

In this research paper, the authors evaluate the roles of marketing automation in facilitating the creation of intelligent market information. The intelligent market information helps both consumers and business organizations in establishing the best purchasing experience while improving profitability and sales volume. The analysis of behavioral patterns of the buyers helps in making prudent managerial decisions as well as in understanding the implications of various such actions (Heimbach, Kostyra, & Hinz, 2015). Therefore, automated marketing is critical in enhancing productivity, prudent decision-making, and improving the satisfaction of the customers as well as brand loyalty.

Jensen, M. C. (2017). Value maximization, stakeholder theory, and the corporate objective function. In Unfolding stakeholder thinking (pp. 65-84). Routledge.

In this article, Jansen explores the roles of value creation in influencing the relationship between the business organization and relevant stakeholders. Corporate managers are facing a myriad of challenges in managing the need for maximizing the value for stakeholders as opposed to pursuing organizational goals and objectives. Such conflict of interests has adverse impacts in the management of business organizations both in the short-run and long-run (Jensen, 2017). Therefore, it is critical for managers to evaluate the benefits of learning on either focusing on addressing organizational goals or creating greater value for the business stakeholders.

Kull, A. J., Mena, J. A., & Korschun, D. (2016). A resource-based view of stakeholder marketing. Journal of Business Research, 69(12), 5553-5560.

The article reviews the challenges facing stakeholder-based marketing. Stakeholder theory helps in understanding the important roles of such a marketing approach in enhancing the profitability of business organizations. Proper management of stakeholder relationship can translate to improved performance as well as the creation of global competitive advantage in the market. Business organizations need to find creative and innovative strategies of coping with the global competition in their marketing efforts, especially when launching new products in the market (Kull, Mena, & Korschun, 2016). Therefore, business management of business organizations needs to conduct further research in understanding the impacts of certain actions and decisions as far as the stakeholder network is concerned.

Kustin, R. A. (2015). Marketing mix standardization: a cross cultural study of four countries. International Business Review, 13(5), 637-649.

In this journal article, the author evaluates the impacts of cross-cultural factors in influencing marketing mix. The research paper sought to determine various responses from customers drawn from different cultural background concerning their perceptions of specific products. The author showed the relevance of marketing standardization when addressing global marketing campaigns. In this regard, business organizations can benefit extensively when implementing marketing mix standardization as a global marketing approach (Kustin, 2015). The application of standardization of marketing strategies is critical in addressing varying customers’ tastes and preferences in the global market.

McDonald, M. A. L. C. O. L. M. (2016). Strategic marketing planning: theory and practice. In The marketing book (pp. 108-142). Routledge.

The author analyses the contributions of technological advances, competition and consumer dynamics in influencing organizations reinforcing key areas of competencies in reconstituting their products and services (McDonald, 2016). Conducting market research helps a business organization in aligning their products and services as far as strategic marketing planning is concerned.

Payne, A., Frow, P., & Eggert, A. (2017). The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science, 45(4), 467-489.

The author evaluates the impact of the customer value proposition (CVP) in determining the goals and objective of business organizations. Most business managers lack adequate information and knowledge on how to apply CVP in the operation and management of companies (Payne, Frow, & Eggert, 2017). The absence of a theoretical foundation is a deterrent in facilitating customer care within an organization. It is prudent for the management of business organizations to find practical approaches in creating value for their target consumers to improve sales volume and profitability.

Sánchez, M. A. (2015). Integrating sustainability issues into project management. Journal of Cleaner Production, 96, 319-330.

Sanchez evaluates the need for business organizations to incorporate their sustainability program in their mission and business strategies. The approach allows business companies to work on the right project through the prudent use of available business resources. Monitoring the implementation process also help in quantifying the output at different stages of implementation of the process (Sánchez, 2015). Therefore, integration of sustainability issues is essential in the successful implementation of business projects including marketing.

Todorović, M. L., Petrović, D. Č., Mihić, M. M., Obradović, V. L., & Bushuyev, S. D. (2015). Project success analysis framework: A knowledge-based approach in project management. International Journal of Project Management, 33(4), 772-783.

The authors enumerate on the project targets and its benefits in the management process. It helps in decision-making processes by the managers of business organizations. Numerous criteria are used in formulating project benefit including service motivation, top leadership, as well as formulation process (Todorović, Petrović, Mihić, Obradović, & Bushuyev, 2015). Therefore, the marketing teams in business organizations can tap into such a framework in facilitating the realization of set goals and objectives. However, there is a need to conduct further research on the efficacy of such approaches in the management and implementation of business projects.

Van Wulfen, G. (2016). Creating innovative products and services: The FORTH innovation method. Routledge.

The assessment of the significant roles of innovation as a managerial tool in producing new products and services. Competition from the rival firms in the same industry creates the need for the management of a business organization to delve deeper into the market research and investment in the utilization of modern approaches of creating value for the consumers, who are the main determinants of business success (Van Wulfen, 2016). Therefore, innovation has direct impacts on business success and profitability as far as marketing is concerned.

Wolf, C., & Floyd, S. W. (2017). Strategic planning research: Toward a theory-driven agenda. Journal of Management, 43(6), 1754-1788.

The author evaluates the relationship between strategic planning and the performance of business organizations. Strategic planning affects the quality of management. Such processes entail to adhering to laid down procedures and norms of managing key business processes. Findings from numerous studies underscore the need for embracing strategic planning in conducting marketing and other important business processes in a bid to achieve organizational goals and objectives (Wolf & Floyd, 2017). Furthermore, it helps managers in minimizing the impacts of cognitive bias when making critical decisions.

Zhang, J. Z., Watson IV, G. F., Palmatier, R. W., & Dant, R. P. (2016). Dynamic relationship marketing. Journal of Marketing, 80(5), 53-75.

The authors examine the roles of relationship marketing (RM) in building a strong relationship with the business partners. Business organizations are always keen in establishing cordial relationships with their business partners in a bid to advance the interests of the organization while addressing the concerns of the various categories of stakeholders. Depending on the cultural backgrounds of the targeted consumers, it is possible to implement the most appropriate RM in augmenting marketing efforts (Zhang, Watson IV, Palmatier, & Dant, 2016). The authors identified four main variables forming part of positive RM including commitment, trust, dependence, and relational norms. Such elements determine the behaviors of customers in the market.

References

Andriof, J., Waddock, S., Husted, B., & Rahman, S. (2017). Unfolding stakeholder engagement. In Unfolding stakeholder thinking . New York: Routledge.

Battistella, C., De Toni, F. A., De Zan, G., & Pessot, E. (2017). Cultivating business model agility through focused capabilities: A multiple case study. Journal of Business Research, 73, 65-82.

Bujor, A., & Avasilcai, S. (2016). The creative entrepreneur: A framework of analysis. Procedia-Social and Behavioral Sciences, 221, 21-28.

Fotiadis, A., Mombeuil, C., & Valek, S. N. (2018). Designing and Implementing a Marketing Plan. In The Emerald Handbook of Entrepreneurship in Tourism, Travel, and Hospitality: Skills for Successful Ventures. New Jersey: Emerald Publishing Limited.

Heimbach, I., Kostyra, S. D., & Hinz, O. (2015). Marketing automation. Business & Information Systems Engineering, 57(2), 129-133.

Jensen, C. M. (2017). Value maximization, stakeholder theory and the corporate objective function. In Unfolding stakeholder thinking (pp. 65-84). New York: Routledge.

Kull, A. J., Mena, A. J., & Korschun, D. (2016). A resource-based view of stakeholder marketing. Journal of Business Research, 69(12), 5553-5560.

Kustin, A. R. (2015). Marketing mix standardization: a cross cultural study of four countries. International Business Review, 13(5), 637-649.

McDonald, M. M. (2016). Strategic marketing planning: theory and practice. In The marketing book. New York: Routledge.

Payne, A., Frow, P., & Eggert, A. (2017). The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science, 45(4), 467-489.

Sánchez, A. M. (2015). Integrating sustainability issues into project management. Journal of Cleaner Production, 96, 319-330.

Todorović, L. M., Petrović, C. D., Mihić, M. M., Obradović, L. V., & Bushuyev, D. S. (2015). Project success analysis framework: A knowledge-based approach in project management. International Journal of Project Management, 33(4), 772-783.

Van Wulfen, G. (2016). Creating innovative products and services: The FORTH innovation method. New York: Routledge.

Wolf, C., & Floyd, W. S. (2017). Strategic planning research: Toward a theory-driven agenda. Journal of Management, 43(6), 1754-1788.

Zhang, Z. J., Watson IV, F. G., Palmatier, W. R., & Dant, P. R. (2016). Dynamic relationship marketing. Journal of Marketing, 80(5), 53-75.