Marketing

HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION

HK2042 Retail Management Individual Assignment

Assessment Details and Submission Guidelines

Trimester T2 2019

Unit Code HK2042

Unit Title Retail Management

Assessment Type Individual Assignment

Assessment Title The changing face of retailing in Australia: How department stores and discount stores are evolving in the 21st century

Purpose of the assessment (with ULO Mapping)

Students are required to perform academic research on the historical development of

department stores and discount stores in Australia.

Weight 20 % of the total assessments

Total Marks 20 marks

Word limit Not more than 2000 words

Due Date Saturday in week 6 by 11:59pm

Submission Guidelines

 All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.

 The assignment must be in MS Word format, double spacing, 12-pt Arial font and 2.5 cm margins on all four sides of your page with appropriate section headings and page numbers.

 Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style.

 Students must also show adequate evidence of additional research with about 8- 10 academic reference sources provided.

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HK2042 Retail Management Individual Assignment

Assignment Specifications Purpose: This report should cover the historical development of department stores and discount stores in Australia. Obviously you would start by defining both types of retail institutions and then describe what merchandise they carry and how they market to distinct types or market segments of retail customers. You may like to discuss mergers, diversification and downsizing that had occurred (say in the last 10 years), as well as driving forces behind the evolution of these institutions in terms of operational model, technology, marketing and the physical store. Do you think retailing will be different in 5 -10 years’ time and why? What do you think will make these types of store different? Use examples wherever possible to substantiate your opinions in the report. In your answer you also need to refer to the wheel of retailing concept, and the retail life cycle.

Assignment Structure should be as the follows:

 Title Page

 Executive Summary

 Brief Introduction and background information on the retailing system in Australia.

 Section 1: Overview of the major changes and developments in Australia’s retailing

system

 Section 2: Key drivers of the retail format change in Australia

 Section 3: Future face of retailing in Australia and alternative retail store options

 Conclusion and Recommendations

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HK2042 Retail Management Individual Assignment

Marking criteria

Marking criteria Weighting Overall Structure, format and presentation 3 marks

Application of knowledge and course concepts 4marks

Critical analysis and research demonstrated in Australia’s retailing trends 6 marks

Conclusion, recommendation and strength of overall arguments 4 marks

Evidence of quality research and Referencing 3 marks

TOTAL Weight 20%

Assessment Feedback to the Student:

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HK2042 Retail Management Individual Assignment

Marking Rubric Excellent Very Good Good Satisfactory Unsatisfactory

Overall structure, format and presentation (3)

Report is exceptionally structured, with sub-sections and correct use of paragraphs. Correct layout including font, font size, spacing and the right length.

Report is very well-structured, with sub-sections and correct use of paragraphs. Correct layout including font, font size, spacing and the right length.

Report is somewhat structured, with sub-sections and correct use of paragraphs. Correct layout including font, font size, spacing and about the right length.

Report is structured, with sub-sections and correct use of paragraphs. Some elements of layout or length incorrect.

Report is poorly structured. No sub-section and/or paragraphs. Some elements of layout or length incorrect.

Application of knowledge and course concepts (4)

Gives a very detailed general background of the topic and demonstrated sound knowledge of course concepts. There is excellent proof of research on the topic .

Gives a detailed general background of the topic and demonstrated sound knowledge of course concepts. There is very good proof of research on the topic

Gives some general background of the topic and demonstrated good knowledge of course concepts. There is adequate proof of research on the topic

Gives a general background of the topic. Demonstrated fair knowledge of course concepts. There is satisfactory proof of research on the topic

Omits a general background of the topic and/or demonstrated poor knowledge of course concepts. There is little or no proof of research on the topic.

Critical analysis and research demonstrated in Australia’s retailing trends (6)

Exceptionally logical, insightful, original discussion develops. Evidence of full engagement with the literature found, with relevant and detailed critical analysis of major trends in Australia’s retail industry.

Very logical, insightful, original discussion develops. Evidence of full engagement with the literature found, with relevant and detailed critical analysis of major trends in Australia’s retail industry.

Detailed, original discussion develops logically. Understanding of reading shown. Some relevant critical analysis of major trends in Australia’s retail industry.

Adequate discussion develops logically. Understanding of reading shown. Few relevant analysis provided on of major trends in Australia’s retail industry.

Inadequate discussion of issues and/or lacking in logical flow. Little/no demonstrated understanding of reading. Poor or no critical analysis of major trend in Australia’s retail industry

Conclusion, recommendation and strength of overall arguments (4)

An interesting, well written summary of the main points. An excellent final comment on the topic, based on the information provided.

A very good summary of the main points. A good final comment on the topic, based on the information provided.

Good summary of the main points. A final comment on the topic based on the information provided.

Satisfactory summary of the main points. A final comment on the topic, but introduced new material

Poor/no summary of the main points. A poor final comment on the topic and/or new material introduced

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HK2042 Retail Management Individual Assignment

Evidence of quality research and Referencing (3)

Correct referencing style. All quoted material in quotes and acknowledged. Correctly set out reference list and bibliography included. All articles cited are current and peer- reviewed.

Correct referencing style. All quoted material in quotes and acknowledged. Correctly set out reference list and bibliography included. All articles cited are current and mostly peer- reviewed.

Mostly correct referencing (Harvard). All quoted material in quotes and acknowledged. Mostly correct set out of reference list and bibliography included. A good number of current and peer- reviewed articles cited.

Somewhat correct referencing style. Some problems with quoted material. Some problems with the reference list or bibliography. Few of the articles cited were out-of- date and not peer-reviewed.

Not all material correctly acknowledged. Some problems with the reference list or bibliography. Most articles cited were out- of-date and not peer-reviewed.

Total Marks (20) /20