Design problem and user research

Criteria

Emerging

Competent

Proficient

Exemplary

TOTAL

Problem Statement (5)

· Is clear and easy to read

· Is focused on the problem to solve

· Does not discuss implementation

0-1

2-3

4

5

Response to requirements (20)

· All five steps are addressed

· Methods are reasonable for objectives

· Research is conducted and documented consistant with methods

· Synthesis uses research results to address questions and hypothesis

0-9

10-13

14-17

18-20

Personas (15)

· Personas fit demographic from user research

· Persona goals relate to user research

· Personas are clear and complete

0-7

8-10

11-13

14-15