competitive strategy
Alku_1301
HI60062a1.ppsx
Lecture 2a: External Environment
Part A
HI6006 Competitive Strategy
Where are we in our study of Strategy?
Learning Objectives in this week
Understand a firm’s external environment and be able to analyse it
Differentiate between the general environment and the industry environment
Apply an External Analysis to any industry
The External Environment
Activity
Consider how the world is changing currently.
Which aspects of the External Environment are turbulent?
What is uncertain about the future?
What signals may be seen as ambiguous ?
[consider some of those listed on the next slide]
