international and global business

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HI2011IndividualAssignmentT12020170420.pdf

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HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION

Assessment Details and Submission Guidelines

Trimester T1 2020

Unit Code HI2011

Unit Title International and Global Business

Mode of Delivery ONLINE

Assessment Type Individual Assignment (Report format) This is strictly required to be your own original work. Plagiarism will be penalised. Students are required to apply the theories and knowledge derived from the unit materials, demonstrate critical analysis and provide a considered and comprehensive evaluation. Students must use correct in-text citation conventions.

Assessment Title Market Entry Strategic Report

Purpose of the assessment and linkage to ULO.

Students are required to research and analyse a multi-national entity (MNE) of their choice. In this report, students must address the following key themes from the unit, including:

1. Macro-Environmental Risks

2. Geo-political Risks and Opportunities

3. Attractiveness of market entry of this company into:

i) a specific European market ii) a specific Asian market.

The following Unit learning Outcomes are applicable to this assessment:

1. Analyse, evaluate and discuss theoretical and practical knowledge of

global business strategy, in the context of Political, Economic, Social, Technological, Environmental and Legal issues.

2. Analyse, evaluate and discuss theoretical and practical knowledge of international market entry options.

Weight 20%

Total Marks 20 Marks

Word limit 2,000 words overall (plus or minus 10%) is to be strictly observed.

Due Date Week 6 - Friday 11:59 PM (Midnight)

[Late submission penalties accrue at the rate of -5% per day]

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Submission Guidelines

• All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.

• The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.

• Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list, all using Harvard referencing style.

Note: Your tutor may require you to submit a draft report in Week 5. This is NOT to be submitted on Blackboard. This is an opportunity for students to get feedback prior to submission.

When the report is ready, ensure the report is checked for plagiarism using Safe- assign. Consult your tutor if you are unsure or if you require clarification about plagiarism.

Assignment Specifications Purpose:

This individual assignment is an opportunity for students to demonstrate their understanding of unit concepts and apply their knowledge of the theories and unit material to a contemporary multinational entity, operating in different markets around the world. Students will need to apply critical thinking skills and demonstrate a depth of analysis based on their research of credible academic sources.

Details

Select a current well-known multi-national entity or consult with your tutor and ensure that it has

not been selected by another student. Analyse the selected and approved multi-national entity in

terms of:

• Macro-Environmental Risks, such as: climate change, natural disasters, uneven weather

patterns, desertification, drinkable water shortages

• Geo-Political Risks and Opportunities, such as: Regional Power rivalry, Strategic

partnerships, multi-lateral trade arrangements, regional economic partnerships, bi-lateral

free trade agreements,

• Market Entry Analysis including a feasibility analysis between the European and Asian

markets.

• In this report,

o Use appropriate paragraphing

o Use sub-headings

o Reference the sources used with correct in-text citation conventions

o Provide a full list of references at the end using correct referencing conventions

o Check the safe-assign report and modify the submission if it is Medium or High risk.

Your final submission is due Friday of Week 6 at Midnight. Late submissions will attract penalties at

the rate of -5% per day.

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Assignment Requirements:

 Holmes Institute Cover Page [This is essential and must be completed accurately]

 Executive Summary – This should be a concise synopsis of the whole report.

 Table of Contents – This should be well formatted with numerical sub headings

 Main Body of the report contains Section Headings for each paragraph listed

 Introduction – A brief summary of the selected MNE in terms of its primary activities and extent

of global operations and some key financial / operational statistics.

 An Identification of TWO countries selected for market entry (one European and one Asian)

 For each of the TWO countries provide a detailed analysis of:

 The current macro-environmental and geo-political forces impacting that country.

 Assessment of each country’s trade and business policy.

 An assessment of the potential dangers, risks and opportunities in the current or short term

policies of each country. (e.g. SWOT analysis)

 Conclusion – After evaluating both countries, students must make a recommendation of which

country is most suited for market entry with your reasons and justification.

 Page Numbers must be used.

 Reference List at the end must be in the Harvard format and mainly academic Journal Articles.

 Students must also show adequate evidence of additional research with up to 10 academic

reference sources provided.

 When finalised, students must submit an electronic copy ONLY onto Blackboard via Safe Assign

(Self Check) using the final submission links by the due date. The percentage of similarity from the

Safe Assign report is expected to be Low or Medium.

 The report must be within the 2,000 word limit.

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Marking Rubric

Excellent

4 marks

Very Good

3.5 marks

Good

2 marks

Satisfactory

1.5 marks

Unsatisfactory

1 or 0 marks

Executive Summary

Max 2 marks

NA NA A good concise synopsis of the

report

A basic summary of the report

only

Missing or of no relevance. Meaningless.

Macro- Environmental

risks Max 4 marks

Macro- Environmental risks have been

clearly identified and well –

articulated with relevant

evidence to support.

Macro- Environmental risks have been identified and described with some relevant

evidence to support.

Macro- Environmental risks have been identified and

well described, but evidence is lacking in some

areas.

Macro- Environmental risks have been identified and

explained only. Relevant

evidence from research is

lacking.

The attempt made in this

section is

unsatisfactory or is poorly composed

with content included of little or no relevance.