Experiential marketing research

FMD 351: FASHION PROMOTION AND SALES

EXPERIENTIAL RESEARCH

Directions: Please identify 3 examples or how fashion retailers/brands are using experiences to engage customers. Find informational articles on the web on each.

Name: /35

Link to articles (2) 1)

2) 3)

Topic: Fashion Experiences/engagement (web research)

Answer the following questions (24):

Experience	1.	2.	3.
Name the fashion experience/means of engagement used by the retailer/brand.
How did this experience engage the customer?
Would it have engaged you? Why/why not?
How might you have improved the experience?

Describe three experiences you would do in your store if you were a retailer (9)?

1.

2.

3.