Research Report (2000 (+/- 10% not including tables, graphs and images, at least 8 references in APA 6th edition style)
Kylin
HET102A_Assessment4_Report.pdf
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Assessment Brief
Program Bachelor of Business
College William Blue College of Hospitality Management APM College of Business and Communication
Code and Subject HET102A Visitor Economy Product Dynamics
Assessment Assessment 3 – Research Report
Group or Individual Individual
Length 2000 (+/- 10% not including tables, graphs and images)
Learning Outcomes
a) Define the rationale for, and purpose of, an event within the context of the visitor economy.
b) Describe the impacts of events within the visitor economy and the broader
environment.
c) Identify the relationship between other industries in the visitor economy and key stakeholders in the events industry
d) Identify the strategic tools required to plan events in relation to developing the visitor economy
Submission Date Week 10
Total Marks 100 marks
Weighting 40%
Assessment Brief:
There are two components that form part of this assessment
1. (Assessment 3) Prepare a report of 2000 words due in week 10 worth 40%
2. (Assessment 4) Make a presentation of that report in either week 10 or 11 worth 20%
Assessment 3 (Research Report)
Your task is to select and engage with an event that will be taking place within the next 8 weeks.
Plan to attend the event and interview as many key people involved or participating in the event as
you can. Even if the event is taking place immediately or in 8 weeks time, start researching as much
about the history, present and future potential of the event as possible. You are to place yourself in
the event organiser role and you main goal is to plan how the event can better achieve its objectives
and to better integrate this into the visitor economy. You will analyse where the event stands now
and create a plan for its future.
Your plan should at least address the following –
HEP: 4375/CRICOS Provider Code 00246M © Laureate International Universities 2016 Page 2 of 3
Present -
Overview of the event (type of event, audience, location, purpose)
How the event currently supports the visitor economy
Anticipated benefits of the event (social, environmental and economic)
Possible negative impacts of the event (social, environmental and economic)
Description of the key stakeholders
Description of how other sectors in the visitor economy support the event
Government support, if any, for the event
Future
Conduct a SWOT, C-PEST, Porters’ 5 Forces analysis
Construct a marketing plan integrating the 8P’s into a unified strategy
Attracting more of the intended audience locally and internationally
Integrating their visitation to the visitor economy (local community, businesses, sponsors, transport,
government, travel agencies, hotels, retailers etc)
What adjustments and updates need to be made to theme, venue, size etc.
How can technology and social media be better utilized
New revenue streams for the event (from audience, sponsors, in-kind arrangements, grants etc)
Stakeholder engagement (a more exhaustive look at potential stakeholders and how their interests
can be better met through this event).
Tip
Do not limit yourself to the above dot points as your headings. In some cases you will find that some
of the topics can be combined into one heading. Or, you may have something else to add to this if it
is of particular significance to the event you have selected.
Your assessment should be presented in report format.
Brochures, flyers and detailed tables and graphs should be added as appendices and are not included
in the word count.
Reference sources can be a varied as necessary (interviews, websites, blogs, first-hand experience
from attending the event etc). That said, your research should not be limited to the event website.
You will need to demonstrate application to key concepts/theory. The reference list should
demonstrate wider research and include a minimum of three academic sources in addition to
industry based resources.
Your aim should be a ratio or approximately 1 reference per 100 words. A reference list presented
according to academic style must be included.
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HET102A REPORT MARKING GUIDE
Topic: Research report Student:
Lecturer:
Course Code: HET102A
Criteria: Scale: Comments: Event Engagement (10)
The report includes evidence of the researchers’ engagement with the event in the form of event and industry interviews, attendance, participation and other means of obtaining first hand insider knowledge of the event.
10
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1
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Research integrity (20) Quality and depth of research into the event. Critical analysis and synthesis of situations, issues and opportunities surrounding the event. Quality academic and secondary sources used. Adheres to referencing requirements as per assessment outline (Rigour, relevance, sensible & complete).
Content (40) Application of relevant events management, tourism and the visitor economy concepts
discussed in lectures and presented in other literature (i.e. SWOT, CPEST, 8P’s, Porters 5
forces, Stakeholder theory etc). Clear evidence of understanding of how key concepts discussed in lectures apply.
10
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Conclusions and Recommendations (20) Informed recommendations and strategic implications for the present and future of the event relative to the visitor economy. Clear connection between primary and secondary research, and the application of relevant concepts towards the benefit of the event. Conclusive end to report; raises questions, issues, conclusions as appropriate (honours intro, synthesis of middle, insight)
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Communications (10) Paper has been edited with no grammatical, spelling or typing errors. In text referencing and reference lists are correct and accurate. Use of images, figures and other supporting
tools to convey the information being delivered.
10
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1
0
General Comments:
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Grade:
