Order 1194279: The Effect of technology on the events in Dubai last couple of years

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ASSESSMENT COVER SHEET

Student Information:

Student Name: Hessa Al Matrooshi Student ID: 1502000025

Course Information

Course Code: BA 490 Course Title: GRADUTAION PROJECT

Faculty Name: MUHAMMAD USMAN

Assessment Submission Information

Title of Assessment: RESEARCH PROPOSAL

Assessment Type: PROPOSAL Number of pages: 7

Due Date: 9-10-2018 Date Submitted: 8-10-2018

All work must be submitted by the due date. If extension is required, student must submit official request for late submission. Marks will be deducted for late submission in accordance with university assessment policy. Has an extension been approved

Yes No If yes, please give the new submission date

Please note that it is student’s responsibility to keep copies of their assessments.

Student Declaration:

 I hold a copy of this assessment if the original is lost or damaged.

 I hereby certify that no part of this assessment has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assessment. I also certify that, no part of the assessment has been written/produced for me by any other person except where collaboration has been authorized by the course lecturer/instructor.

 I am aware that this work will be assessed and checked by the assessor for plagiarism

and I understand the consequences of such academic violation. I acknowledge that I will be subject to disciplinary regulations in case of any plagiarism were proven.

Student Signature: HRM Date: 8-10-2018

Important note to Students:

1. Student must attach the marking sheet and assessment description Sheet along with this assessment cover sheet.

2. The instructor have the right to not mark the assessment if the declaration statement is not signed and assessment marking and assessment description Sheets are not attached.

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THE EFFECTS OF TECHNOLOGY ON EVENTS IN THE LAST COUPLE OF YEARS

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Contents Introduction ............................................................................................................................................ 4

Problem Statement ................................................................................................................................. 5

Problem Solution ..................................................................................................................................... 5

Literature Review .................................................................................................................................... 6

Advantages and Benefits of the Project ................................................................................................... 9

Scope ...................................................................................................................................................... 9

Data Gathering ...................................................................................................................................... 10

Conclusion ............................................................................................................................................. 10

References ............................................................................................................................................ 11

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The Effects of Technology on Events in The Last Couple of Years

Introduction Technology has advanced a lot in every field that can be imagined. It has progressed from

the nanotechnology to chips that are remotely controlled. Technology has changed and expanded

at a fast rate that has never been experienced before. It has changed the way people socialize, the

way they consume and it is even changing the way events are organized and attended. Significant

changes have been seen in the last few years in conferences and events. These are changes that

have stuck. We are past the days of using mailing lists and brochures. The internet and other

developments in the technology have dominated the path to the success of events. Since its

inception, the events industry has come a long way due to many factors but most especially due

to the advancements in technology which are significant to the industry (Sherlocks &

O’Connor,2014). Tech is currently driving all sectors due to its ability to get things done which

fast-paced. The events industry is not new to this fact. In the recent years, the landscape of

ticketing is almost difficult to recognize. The latest technological trends and the various

innovations in the industry have led to a significant evolution in the industry. The consumers

always remain at the center although the technology is now becoming the driving force that

pushes the expectations of the customers and creates a need for change. This paper is aimed at

discussing the various effects that technology has had on events for the last couple of years.

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Problem Statement This research is aimed at helping in understanding more about how technology is

impacting on the events industry. Technology is one area that is facing a lot of continuous

growth, changes and development and so is the events industry. It, therefore, becomes necessary

to make use of technology to help in improving the events industry which is common in each

culture. Events have been important in the society throughout history as a way of celebrating and

as a sign of transformations that can be well noted in the existence of an individual. Industries

that are varied like the events industry involve several factors which are uncontrollable which

affect every area. The elements that are uncontrollable relates to the external environment.

Events are central to every culture, and therefore it is essential to seek to understand them as well

as the factors affecting them. There is a boom in the events industry following increases in

discretionary spending and leisure time. While the demand in the events industry has been on a

private trend, it has become essential to improve the experiences of the attendees, and here

innovation becomes a key factor to the success of the industry.

This project exists and has been studied before by other scholars. However, a re-implementation

is necessary to learn more about the various technological advancements in the recent past and

how they are impacting on the events industry.

Problem Solution According to Strom (2012), technology has an impact on every aspect of the life of an

individual starting from communication to entertainment, and it is continuing in its development

and changes on a day to day basis as a result of various developments and innovation. These

factors affect the events industry. As the new technologies emerge, competitors in the industry

have to adapt to the changes or they will no longer compete. Firms make use of technology to

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stay close to their customers using such engines as the social media to create awareness and

make use of websites for sharing information and for purposes of collaboration. The

developments in technology can have efficiency as well as affectivity effects on the events

industry. Companies, therefore, need to have a proper understanding of technology and its

various advancements to stay in the competition. This might include having to take their staff for

training to equip them with the necessary knowledge regarding the technological advancements

and their application in the events industry.

Literature Review The growth in the events industry makes technology necessary to meet the expectations of the

consumers and make the production of events more accessible. The new advancements in

technology make a difference for the people who attend events across the world as well as have

incredible changes in the industry. The following are some of the technological advancements

and features that are important to the events industry;

Internet

The internet comprises many computers and networks which distribute information

globally. It gives an opportunity for communication with audiences and endorsing events

(Goldblatt,2008). The event's organizers embrace and manipulate aspects which are available

from the utilization of the web tools like social networks, search engines and photo sharing to do

their global marketing, for productivity as well as planning. It is essential for the event

organizers to accept technology because it is critical in event planning and changes the

organization as well as the experience of events. The internet makes it possible to access the

world wide web which is an internet service which is used in the browsing of the websites. It is

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however not possible to access the network without the use of the internet. The internet

accessibility makes the gathering and communication of competitors easier. Communication

involves the conveyance of information using different routes to share with the relevant parties.

Communication makes it possible to have better judgment, resolve problems in a better way,

more productivity, and forming associations (Sherlocks & O’Connor,2014).

Social N etw orking

Social networking is an online platform which allows the formation as well as a change of

relationships between the organizers and attendees of events. The increase in the importance of

the social media in the events industry is because people do not like being talked at.

Papagiannospoulos et al (2009) asserts that the presence of social networks and including

presence online modernize the way in which the events make sure that security is enhanced,

there is effective planning and administration so as to increase the value of the possible attendees

as well as heighten their experience as they allow facilitation of communication, information

sharing and registering for events (Sherlocks & O’Connor,2014).

Phot o Sharing

According to Hackling (2011), it is essential to deliver images of events to encourage

people to participate and increase sales before the date of an event to enhance attendance. Photos

go along way as compared to just plain texts. They tend to catch the attention of more people and

hence, one is assured of a right turn up for an event. The sharing of the photos with multitudes of

people cannot be possible without technology.

Search Engine s

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These are places on the internet that people use to search for different things which are

related to various issues. People can use the search engines such as Google to locate a particular

event. Millions of people make use of the Google search engine and therefore, event's organizers

can use this platform to optimize on the number of attendees. That is by ensuring that their

functions are top of the list whenever customers search for anything related to the events

(Sherlocks & O’Connor,2014).

Tickets G o Mobil e

Mobile is affecting every industry, and the events industry has also not been left behind.

The innovation of tickets has come with the systems used for buying tickets. Ticketing involves

the establishment of a pint of touch with fans. Mobile ticketing makes tickets available to all

people and at all locations. It also allows the vendors to do much more than they did in the past

(Eugenio,2017).

Technology in the current ages has expanded in significance and has had an important

role to play in the growth, feasibility, and growth of numerous events. Using the technology in

the events business means expert preparation, better and reliable implementation as well as

greater conveyance along with the advantage of globalization. The growth I the communication

technology, linking of information, as well as the internet and internationalization and other

innovations, have had effects on how events are marketed and have led to a worldwide chance to

penetrate other markets. Technology is changing continuously and evolving hence the shaping

the events business is also simultaneously changing. Technology gives room to computerization

of different aspects of managing and planning events while presenting both challenges and

opportunities for this industry of events (Sherlocks & O’Connor,2014) .

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Advantages and Benefits of the Project The project will help in acquiring a better understanding of what events.

It will also help in having a better understanding of the technology.

It will help in having a better understanding of the various advancements in the technology.

It will enhance the understanding of the impacts that the technology has on events.

It will help people to embrace technology and use it for the benefit of their different companies

and business and most especially the events industry which is the field of interest of this research

project

Scope The scope of the project is concerned with research on the impacts of the technology on

the events industry. It has various objectives which are outlining what events are, what event

technology is which involves identifying the technological aspects that are used in the

management of events and the identification as well as understanding the effects of technology

on the events industry whether negative or positive. The research will analyses literature that is

accessible on the issue of technology and events and the impact of technology on the industry.

The project will involve a discussion of anything that has anything to do with technology and

which influence the events industry. It will discuss the use of the internet, search engines, social

networks, the web and any other factor that is included in technology and which has specific

links to events and is significant the events industry. Understanding the advantages as well as

disadvantages of technology as far as the events industry is concerned is also an essential aspect

of this project. The research project will not include anything that is outside technology issues

and how it relates to events.

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Data Gathering The project will make use of secondary data whereby many secondary sources, that work by

other researchers will be analyzed and interpreted to gather a critical knowledge of the

information available regarding the topic. Secondary data will help in getting background

information on the area of research and allow the researcher a greater familiarity with the

research area and allow an investigation that is more comprehensive.

Conclusion Technology can clearly be understood to be of great significance in the events industry.

Its various advancements also help in the progress of the events industry. Although it is not

without a few negative impacts, the positive effects of technology on events cannot be compared

to the negative ones. Technology impacts the growth, development as well as the feasibility of

the events, it allows for more professionalism in planning, allows for reliable execution,

enhances globalization as well as excellent transport. Applying technology in events provides

communication and serves as an equalizer for the event companies as online ticketing becomes a

norm in the industry. Online ticketing cannot be possible without technology. The impacts of

technology are altering the outlook of the events industry. Some of the negative impacts of

technology in events are the eradication of human resources as they are replaced by technology

and the fear for the technology to occur in a population that is aging. Technology can, therefore,

be said to be of great importance to the events industry, and as it advances, the events industry is

also progressing.

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References Eugenio, S., 2017.Ways technology is changing the events industry. The Entrepreneur.

Available at: https://www.entrepreneur.com/article/289909

Goldblatt, J.J., 1990. Special events: the art and science of celebration. Van Nostrand Reinhold.

Hackling, C. 2011.The importance of images in PR. [online] Available at:

http://www.marketingdonut.co.uk/blog/2011/04/importance-images-pr

Papagiannopoulos, P., Xenikos, D.G. and Vouddas, P., 2009. Event management and group

communications: The case of the 2004 Olympic Games in Athens. Event Management,

13(2), pp.103-116.

Sherlock, J. and O'Connor, N., 2014. Research into the Impact of Technology in the Events

Industry.International Hospitality and Tourism Student Journal 7(1), pp 88-102.

Strom, O. 2012. Technology and its role in Modern Event Planning.

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