Personality

COLOR CODED MOTIVES

Motives are the principle means of identifying a personality color. Each color stands for one particularly strong motive. Red is for power. Blue is for intimacy. White is for peace. Yellow is for fun.

REDS

· Are hungry for power. They want their own way, and if raised in environments where they were able to manipulate their parents, they become difficult to manage as they get older.

· Want to be productive. They like to work – in school, careers and relationships. Give them a reason to produce and watch them take off. Often workaholics.

· Want to look good to others. Need to appear knowledgeable. Crave approval from others for their intelligence and insight. Want to be respected more than loved.

· Shouldn’t be taken too seriously. They often just state the facts as they see them. Seldom say ‘in my opinion’”: Reds enjoy a good power play.

· Seek leadership opportunities. Despite the rigidity, many Reds select the military as a career in order to experience leadership. Control freaks.

BLUES

· Are motivated by altruism. Selfless. Like to bring other people happiness. Often devote their entire lives to helping others.

· Crave intimacy. Want to love and be loved. Will sacrifice a successful career to improve an important relationship. Nurturing. Gratified when they are listened to, feel understood and appreciated.

· Need to be loved. A simple pat on the back will note suffice. Blues expend such great effort in making the world a better place that sometimes they need to be told how wonderful they are. They need to be thanked, and need tender loving care.

· Are directed by a strong moral conscience. Motivated to behave in a proper, appropriate manner. Blues enjoy being good. More than any other color, they have the strongest sense of integrity. Blues are the people who should be in position of power, but seldom are.

WHITES

· Are motivated by peace. Will do almost anything to avoid confrontation. Feeling good is more important to them than being good.

· Need kindness, and respond beautifully to thoughtfulness and amiability. However, they have a strong, silent stubbornness that surfaces when they are treated unkindly.

· Like to keep a low profile and enjoy their quiet independence. They like to be asked their opinions but won’t volunteer them. They need to be coaxed to talk about their skills, hobbies and interests.

· Are independent and want to avoid being controlled. Whites want to do things their own way in their own time. They will comply with unreasonable demands just to keep peace. They don’t like to be pushed, and can be fearsome when they finally ‘blow up’.

· Are motivated by other people’s desires. They are open to the recommendations of others on ways to resolve any and all situations. White executives value new ideas from employees. White children welcome help. Whites make agreeable dates.

YELLOWS

· Value play. They consider life to be a party, and they’re hosting. Yellows just want to have fun.

· Welcome praise. They need to be noticed, valued and approved of, and need to be told all of the above.

· Need intimacy. They often appear so nonchalant that people think they don’t care about anything, but nothing could be further from the truth. They need attention and stroking.

· Want to be popular. They like to be center stage. Socially looking good is very important to them. Friendships command a high priority in their lives because popularity answers their need for approval. Very verbal.

· Like action. Easily bored, seek adventure. They choose friends who refuse to allow the boring details to get in the way of the most important thing in life – play!

NOTE: If your first and second colors are only about 1 or 2 points apart, then you are a mixed color.

MIXED COLORS

· Red-White combinations are difficult to read because they can be aggressive and determined one minute (Red), then quietly passive the next (White). Your guiding motive is power or peace rather than intimacy. You are likely misunderstood because your behavior is inconsistent.

· Red-Blue combinations are the most difficult. If you are strong in both categories, you will often find yourself stepping on someone’s toes to get a task completed (Red), but feel guilty afterward for making that person unhappy. (Blue).

· Red-Yellow combinations are natural leaders and find themselves in a comfortable blend. The Red dynamically directs your life, while the Yellow charismatically invites others to enjoy your friendship.

· Blue-Whites are comfortable. You express yourself softly and sincerely. Your personality is easy to read. People find you determined, yet flexible. You are someone with whom almost anyone can get along.

· If White and Yellow are your two strong colors, you possess the best people of all the personalities. You are relaxed and usually take the path of least resistance. You don’t experience much conflict between your colors.

· Blue-Yellows are fun to tease. They are dual personalities because they can be footloose and carefree one minute, then suddenly turn very serious the next. They are intimacy-based and have no strong desire for power in their relationships.

Ultimately, whoever you are, you are driven by one basic personality. You must find it even though it may be concealed in a mix of two or more colors.