zoey replies

Hello Zoey,

This is a fantastic post. I like how you introduced the value of web analytics in marketing today. The use of analytics provides marketers with access to vast amounts of data regarding their clients and the online presence of their business. A business is able to make judgments that are more in line with reality and better their marketing efforts when they make sense of the data (Desai & Han, 2019) In turn, this can assist a company in making educated decisions that will optimize the return they receive from their digital marketing efforts. Gathering data is vital in order to comprehend the intended audience. The management can use the information gleaned from their customers' activities and demographics to better understand what their consumers will do and what will eventually convince them to convert. A company can gain a clear image of the persona of its ideal customer by analyzing demographic information such as the ages, regions, and hobbies of potential customers.

References

Desai, S., & Han, M. (2019, April). Social media content analytics beyond the text: A case study of university branding in Instagram. In Proceedings of the 2019 ACM Southeast Conference (pp. 94-101). https://dl.acm.org/doi/abs/10.1145/3299815.3314441