zoey replies

Hello Zoey,

This is a great post. One aspect of the company that is interested me was brand alignment. Brand alignment is more than just another buzzword in marketing. Even though many business leaders don't fully understand how important it is, it is important to the success of every business. Brand alignment is when both the people inside and outside a company understand what the brand stands for and what it promises. The executives, employees, and partners of CompanyOne are all on the same page with the brand. They all know why the brand exists and what it promises to customers. When a brand is well-aligned, it stays the same, which makes it easy for customers to recognize and trust (Tolppanen, 2018). And reliability is the most important thing for a customer to trust you. A brand that is well-aligned gives a recognizable brand experience and always delivers on what it promises. The process of building trust with customers leads to brand loyalty, which is the best thing you can have.

References

Tolppanen, A. (2018). Impediments and Management of Internal and External Employer Brand Alignment. https://aaltodoc.aalto.fi/handle/123456789/34739