answer questions

HTM 424 Tourism Management

Mid-Term Exam

Help Sheet

The following is a partial list of topics that will likely be on the mid-term exam. In addition to these items, exam questions will be derived from lectures, textbook (chapter reading and glossary), power points, assigned readings, and guest’s lecturers. A number of possible essay/short answer questions are also listed below. 2-3 of these essay questions will be presented on the final exam. In order to do well, students must study from all sources. This includes outside readings.

· Multiplier effect definition, formula

· What is tourism? Define, purpose of, import vs. export

· What are the economic benefits of tourism?

· Supply and demand aspects of tourism

· What factors impact destinations competitiveness?

· What are the aims of tourism development?

· What are the pros/cons of tourism development?

· What is tourism infrastructure?

· Understand the concept and types of tourism policy?

· What are the different types of tourism policies?

· What is ecotourism? Sustainability?

· What is the Global Sustainable Tourism Council?

· What is marketing? Market segment?

· Be able to describe and understand what a tourist is and be able to describe his/her characteristics.

· What are the general trends in tourism growth worldwide?

· Be familiar with Crouch and Ritchie’s (1999) article on tourism, competitiveness ad societal prosperity.

· Review and be able to recite the origins of travel, the earliest tourist attractions.

· What are the different sectors of the tourism industry?

· Be familiar with how tourists spend their tourist dollars (i.e. what) and how this impacts a destination.

· Understand the five core marketing concepts as outlined n the course lecture

· Be familiar with the channels of distribution and typical bases for market segmentation

Essay/Short Answer Questions

· Goeldner and Ritchie (2012) describe the tourism supply components in their textbook. List  and  describe the four broad categories discussed in their textbook.

· Define "tourism policy" and list the three areas tourism policies typically address.

· Be able to define tourism.

· What are the four different perspectives that Tourism encompasses

· What is the definition of an international visitor?

· Know and be able to define the two types of visitors

· What are the benefits and disadvantages of tourism (3 categories)

· What are the (8) reasons that so many people travel today?

· Define hospitality as specified by Brotherton (1999)

· Name and define the four (4) attributes of hospitality as specified by Brotherton (1999)

The Exam will also cover the outside readings list on the course syllabus. Please be prepared to answer questions pertaining to those readings.