foodprint

Hi there

 

I have had a look at a few student draft submissions for this assignment, and one or two people do not seem to be following the assignment brief. 

According to the assignment brief, the main body of your report MUST contain information about the following. You need to make sure you incorporate theories and concepts you have covered in your lessons into this part. I have highlighted where some of this material can be found. Also, PARTS 3 and 4 are really a crucial part of this assignment. 

· 1. How does Foodprint work? Describe the business model of the firm.

· 2. Map different stakeholders of Foodprint and describe how they cocreate value through  and with Foodprint? Week 1 material talk about Service Dominant Logic or material about sustainability that Tae talked about in his video; this part also seems to link to the client brief/problem statement. 

· 3. Evaluate the digital customer journey of your target customers based on design  thinking. Analyse potential activities, touch points, pain points and needs of these  customers, which result in digital opportunities for Foodprint.

· This part is crucial, and draws on material you covered in Week 2. Most people seem to do this by: 

· Identifying the target consumer. 

· Creating a Consumer Persona (also may using an Empathy interviews)

· Create a Digital Consumer Journey for this persona. Many students visualise this in a table. 

· From this Consumer Journey you should be able to identity Digital Opportunities base on the needs/pain points. 

· Use some method to prioritize these opportunities.  

· 4. Prioritize these digital opportunities and design a rapid prototype for one of the  prioritized digital opportunities.

· Week 3 has material about how to do this.

Your report should use visualizations  (Tables and Charts, Images) to help the reader understand the information. It should also have an Executive Summary, and short Introduction and Conclusion. 

 

I hope this helps.