One-Page Topic Paper: Instant Pot

HEBSBA Writing Rubric

BMKT 3331 Instant Pot Assignment

Area of Evaluation

Above Expectations

Meets Expectations

Below Expectations

Unacceptable

Purpose (4)

___Focused on meeting the purpose of the assignment

___Articulated an effective statement of purpose

___Stays on topic throughout the paper

___Demonstrates critical thinking skills

Organization (5)

___Introduction establishes context/background while establishing purpose

___Organizes assignment seamlessly to reflect the purpose of the assignment

___Organization is logical

___Paragraphs are fully developed, focused and well positioned

___Develops a conclusion that reflects a deeper understanding and a wrap up of purpose

Grammar/Mechanics (4)

___Proofread for grammar, mechanics, spelling and word usage

___ When appropriate, the student uses APA to cite sources and reference writing style

___Follows paper format instructions

Essential Elements of the Assignment (17)

___ Minimum four fully developed paragraphs; one full page, single spaced. (1)

___Definition of marketing strategy (1)

___ Addresses the customer’s changing needs and desires; (4)

___Describes product, price, promotion and distribution strategies that fulfill customer needs and desires (8); and

____develops three substantive conclusions about this best seller (3).

Total Points 30

30

26

19

13