visualization methods : handle with care : heat maps

Assignment Guidelines

Heat maps are useful visualization methods used for a variety of purposes. For example, web site heat maps show us where users click most frequently on a website. In this lab, we’ll be building a business services heat map, following the examples in Chapter 5 of Enterprise Architecture for Business Success. Note that we can categorize services based on their ability to help the business differentiate itself and by the impact their outage might have on the bottom line. For example, an outage of an insurance portal’s premium processing system would significantly impact the bottom line, but it doesn’t differentiate the company from others. Every insurance company has such a system. This categorization might then be used by senior management to guide investments of the future.

Using a color-coding scheme, create a business services “heat map” that identifies both the differentiator and impact of services for a company. Select another Fortune 500 company (different from previous assignments) and provide at least 25 distinct business services and then use colors, text, and symbols to rank and categorize these services. You can design this map in any graphic tool you prefer, including PowerPoint. Submit your finished graphic along with a brief 100-word summary highlighting critical areas that upper management should focus on.

Parameters

· The assignment should be double-spaced, 12-point Times New Roman font, with one-inch margins

· Use APA for citing references and quotations

· See the lab rubric below for more details 

Rubric

Lab Rubric

Lab Rubric
Criteria	Ratings	Pts
This criterion is linked to a Learning OutcomeProcedure	12 pts Accomplished Range: 11 to 12. All steps were followed yielding accurate and intended results. All solutions were correct. Screenshots of completion provided as requested. 10 pts Satisfactory Range: 1 to 10. Steps were followed, although the intended output may not be in line with expectations. Screenshots were provided. 0 pts Needs Improvement Steps were not followed and proof of completion (screenshots) was missing.	12 pts
This criterion is linked to a Learning OutcomeAnalysis & Interpretation	6 pts Accomplished If requested, appropriate analysis and feedback is provided within the assignment. Feedback meets or exceeds requested word count. 5 pts Satisfactory Range: 1 to 5. Feedback was less than word count and provided limited insight into the results of the lab or the concepts covered. 0 pts Needs Improvement If an essay was requested, no written feedback was submitted.	6 pts
This criterion is linked to a Learning OutcomeUse of Technology	2 pts Accomplished If required, student used suggested tools effectively to solve the lab assignment. 0 pts Needs Improvement If external tools/software were required, student failed to incorporate them.	2 pts
Total Points: 20