HealthcareStrategicplanning.edited.edited.docx

Running head: HEALTHCARE STRATEGIC MANAGEMENT 1

HEALTHCARE STRATEGIC MANAGEMENT

Healthcare Strategic Management

Carrington Sherman Sr.

HCS/589 - HEALTH CARE STRATEGIC MANAGEMENT

9/30/2019

Environmental Analysis and Setting Strategic Goals

Environmental analysis and strategic goal targeting are essential and critical to any Healthcare organization ("A Guide to Strategic Planning Environmental Analysis | Captive.com," 2019). This is a very crucial consideration aspect that any Healthcare Organization have to put under consideration, especially when the organization is at the development phase. A developing Healthcare Organization such as United Health Group have to have a healthy and applicable strategic plan that is very essential to the organization at this stage since the program will provide the appropriate direction that the organization have to follow in order to create a robust organizational background, identify and improve on their potential weaknesses, identify all the corporate strengthens, identify available opportunities and markets threats available in the marketplace. This organization has a clear understanding of SWOT analysis will significantly help this organization in developing a healthy and applicable strategic plan that will extensively help the particular organization to overcome various challenges that may arise from both external and internal business environment.

It’s essential to understand that environmental analysis is necessary since the study forms a baseline which is healthy when it comes to developing a practical and applicable strategic plan ("A Guide to Strategic Planning Environmental Analysis | Captive.com," 2019). Implications associated with environmental analysis when it comes to strategic plan development are essential since the study can evaluate the benefits associated with competitive analysis. Environmental review is vital since it makes it possible to explore all elements that may have an impact to strategic plan development, this element includes; legal, economic factors and regulatory policies that would have either a positive or negative implication in strategic plan development. Using the SWOT analysis will extensively explore organizational ability and capabilities to achieve their objectives, goals, mission, and corporate objectives. Corporate purpose, goals, and purpose may be derived from the previous organization strategic plan from the earlier years. A SWOT analysis will also help this particular organization to be able to determine the organizational potential and capabilities to respond to all internal and external challenges that the organization might face during their daily operations. SWOT analysis I very essential since it enables a particular organization to our specific case United Health Group to focus on its long-term strategic goals, objectives, and mission.

Purpose of Environmental Analysis

Environmental nays are essential since this aspect plays a critical role in any organization during the strategic plan development process since the environmental analysis will help an organization to pinpoint and focus on potential threats and opportunities that may exist in the external environment. It’s evident that environmental factor analysis is the determinant of how a particular business is going to perform in the market either the business will fail, or it will succeed and thrive in the available market ("A Guide to Strategic Planning Environmental Analysis | Captive.com," 2019). Proper evaluation and analysis of environmental factor positively impact a particular organization since the appropriate ecological analysis will help an organization to determine all its strengthens and weaknesses, formulate a successful strategy in the market and makes any required adjustments that will enable and assist that particular organization or business in succeeding and thriving in then available market gap.

Proper and effective Environmental analysis will help United Health Organization to identify all possible and potential threats and opportunities that the organization might encounter during their operational days. The proper environmental analysis will extensively help United Health Group to focus and input appropriate efforts and adjustments required and useful for the organization in achieving their goals, missions, and organizational objectives in the long-term. During the strategic plan development process, this particular organization will strictly focus on external environmental factors that may affect and impact the organization success in the long-term or short term periods. For instance, the organization can focus on how the economy will be in the long-term and a shorter period either strong or weak economy and the effect of this economic level to the organization once it is fully launched. The primary role and aim of conducting a comprehensive environmental analysis assist an organization, in this case, United Health Group to focus on economic, social, political and other environmental and technical factors that may impact the organization either positively or negatively (Sadowitz, 1992). Comprehensive Environmental Analysis is essential since its assists a particular organization to focus and evaluate on various environmental factors and their impacts on business success in either short-term or long-term period; it also helps an organization to make effective adjustments that can help it to achieve their strategic objectives and goals.

Implications of Environmental Analysis during Strategic Plan Development

It’s essential to jute that various environmental factors can impact the success of United Health Group, and hence the need for undertaking a comprehensive environmental analysis is necessary at this particular scenario (Sadowitz, 1992). There are various environmental factors that United Health Group have to consider and carry out a comprehensive evaluation of different environmental factors which are inclusive of political, social, technical, and economic factors. It’s essential and advisable that United Health Group carry out a comprehensive evaluation of individual environmental factor and determine the impact of each element to the success of the organization. For example, the government and other regulatory bodies are prone to making and implementing various restrictive policies that can negatively impact the performance and operation of this organization. Hence there is need of developing a practical and effective strategic plan since a well-formulated strategic plan will assist the organization in adjusting and adapting to the new policies and at the same time increasing the efficiency and ease of attaining organizational goals and objectives within a short period

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The benefit of Competitive Analysis

Competitive analysis is an essential document that significantly assists a business or organization to design and implant appropriate and effective market strategies that will extensively assist the organization to thrive in the free competitive environment (Sadowitz, 1992). Competitive analysis is essential to any organization since the report helps an organization to determine and identify their weaknesses and at the same time learn the strengthen of all available competitors in the market , which help an organization to make adjustment that will extensively help them to conquer ,thrive and be ahead of the competitors in the available market this is achieved if only the organization maximum utilize the open market gap. Competitive analysis is associated with various advantages that significantly help n organization to achieve their strategic goals at ease and in a short period. Benefits of competitive analysis have been discussed below’;

Competitive analysis helps an organization to avoid inappropriate assumptions (Sadowitz, 1992). Competitive analysis is essential since an organization can carry out a comprehensive evaluation of the competitor's product performance and customers behavior in the market gap. An organization can avoid assumption since a comprehensive and systematic analysis is carried out on various competitors’ products, their product performance criteria in the market, and customers behavior on competitor products. From this comprehensive analysis, an organization can make appropriate moves and adjustments that will make the organization brand and product stand out in the market and be ahead of all products from available and potential competitors.

Competitive analysis helps an organization to plan a market entry. Competitive analysis is essential since an organization can determine the appropriate market entry point, which is achieved if only an organization conducts a comprehensive competitive analysis. Market entry points for any organization is determined by an organization carrying out a detailed review of all factors that may have an impact on business success (Sadowitz, 1992). An organization is supposed to consider all elements such as economic, social, technical, and legal regulations that may have an impact on business success and performance to determine the appropriate market entry point. The relevant market entry point is a market gap that have positive effects on business and can significantly lead to business success within a short time. Competitors analysis is essential before any company or organization can make a move to enter a particular market gap available.

Competitive analysis assists an organization in determining its current market position. Competitive analysis is essential since it helps an organization or a business in carrying out a comprehensive market analysis to determine the current status and potential in the market gap (Sadowitz, 1992). The competitive analysis also helps n organization to assess the performance of their products in the market and also determine the customer's behavior and reviews regarding their available products in the market. Market positioning is essential since it helps n organization to develop effective strategies that may be inclusive of developing a better performance product or services that will significantly meet the needs of the customers, Market positioning is essential to any organization since the approach helps an organization to determine its current market position and develop appropriate measures that can be implemented and help the particular organization or business to stand out and thrive in the competitive environment. Business success can only be achieved if only an organization can produce a satisfying customer product that is distinct from those of competitors, by this an organization can achieve their objective goals and objectives in a short time and an effective manner.

The ability of United Health Group to accomplish their set goals, objectives and mission

Basing our argument from the comprehensive SWOT analysis that was conducted at United Health Group, it was evident that this specific organization will achieve its goals, purpose, and objectives within a short period of time. The strengthen that makes United Health Group to achieve their organizational goals, mission and objectives within a short period of time is due to presence of sifted budget and quality information that will significantly increase the confidence of the available shareholders and still attract other shareholders who may want to engage with the organizational operations of this particular organization (Sadowitz, 1992). This specific organization have also formulated a reliable and applicable strategic plan that will significantly help the organization to adapt to the changing environ. The organization regular carry out comprehensive environmental analysis to determine all factors that may affect the business performance, the organization can make appropriate changes regarding the caging legal, regulatory policies to be on the safe side. This increases the operational efficiency of this particular organization. The organization still carry out competitive analysis regular is as to determine its strength and weakness that is negatively affecting its market performance, this helps the organization to make appropriate adjustments that will help the organization to be ahead of competitors products and be able to thrive through the available market gap.

The ability of United Health Group to respond to internal and External Changes

Considering the results, we obtained after carrying out a comprehensive SWOT analysis, the strength of the United Health Group to acknowledge and adhere to the current changes depending on various factors within this particular organization. United Health Group may face the different internal issue that may be in a different form and caused by multiple factors such as the current condition in the organization, system, and people within this organization (Sadowitz, 1992). Regarding all the weakness and strengthens we were able to identify from this organization some challenges such as the poor working condition in the organization is an opportunity that can negatively affect the productivity of this organization and the solution to this can be achieved by the organization administrators providing a conducive working environment to all their organization employees. Besides, the organization can adapt to various internal challenges can be responded to by this organization implementing better approach strategies that will extensively help the organization to mitigate all available internal problems and be able to achieve their targeted goals at ease. Various external challenges that United Health Group is facing such as political, social, social, technological, competition are the everyday external challenges that this organization is currently facing and can be responded if only the organization carry out comprehensive monitoring of these changing factors and be flexible so as to be able to adapt to all recurring changes in the economy. Flexibility is a strength that this organization can adapt to be able to adapt to al changes that may be recurrent in the free business environment.

References

A Guide to Strategic Planning Environmental Analysis | Captive.com. (2019). Retrieved 30 September 2019, from https://www.captive.com/news/2017/01/09/practical-guide-to-strategic-planning-environmental-analysis

Strategic Planning: Environmental factors in strategic planning. (2019). Retrieved 30 September 2019, from http://www.leoisaac.com/planning/strat016.htm

Otsu, M., Adachi, S., & Mizuno, Y. (1999). Chapter 4. General Environment, 1962-73. Japanese Economy27(2), 60-70. doe: 10.2753/jes1097-203x270260

Sadowitz, M. (1992). Environmental Disclosure: What is Required and What is Needed. Environmental History Review16(4), 69-82. doe: 10.2307/3984950