Health Care Marketing Business Plan Project

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Health Care Organization Selection

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Health Care Organization Selection

United Health Group Incorporated is the healthcare organization I selected to use for my project. It is an American profit-making healthcare organization situated in Minnetonka, Minnesota. United Health Group was the largest insurance organization by Net Premiums and the second-largest healthcare agency by finance with $242.2 billion. The company's revenue includes 80 percent of the Group's total finance(CAMERON & ROGERSON, n.d). The 2020 Fortune 500 ranked the organization at number seven.

I choose to market Dialysis Centers. United Health Group Inc. is a global leader in assisting people in living healthier lives by creating a beneficial healthcare system that works for everybody. Its mission and values include seeking to enhance the health performance and improving overall health and the well-being of individuals they serve together with their communities (UnitedHealth Group, n.d). With their integrity and values, the company promises to honor their commitments, never compromise their moral code alongside their promise to offer the best standards and deliver on them.

As UnitedHealth Group realized in its 2018 yearly review, the United States is in the early phases of a dramatic healthcare re-envisioning thanks to developments in technology, legislative changes, and more. The organization purposes to be at the forefront of these new improvements(UnitedHealth Group, n.d). As a result, the company aims to introduce artificial intelligence to improve patients' product offerings and care. The company also aims to develop alongside e-commerce changes, plus retail landscapes, especially regarding OptumRx platform.

The organization has various segments that manage its operations, such as the health benefits department responsible for managing health maintenance organization, point-of-sale plans, and preferred provider organization. Others are Medicaid, Medicare, state-sponsored, and supplemental dental and vision options(UnitedHealth Group, n.d). Additionally, there are UnitedHealth's Optum health services units. Optum is a leading information and automated healthcare services business devoted to assisting in making the medical care system work better for everyone. They includeOptumRx, OptumInsight, and OptumHealth. They provide care management services and well-being, financial services, pharmacy benefit management services, and information technology solutions. United Health Group Incorporation also works with UnitedHealthcare as its healthcare benefits business.

I choose to market Dialysis Centers

References

CAMERON, M., & ROGERSON, W. UnitedHealth GROUP INC. (n.d.). https://s3.wp.wsu.edu/uploads/sites/606/2015/03/StockReport_UNH_Spring20151.pdf

UnitedHealth Group. (n.d.). Welcome to UnitedHealth group. https://www.unitedhealthgroup.com/