Week 4 Project

Final Project

Create a Marketing Plan

WHAT: Using the Marketing Plan Outline on pages 84-66 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional). See Exhibit 1-1 on page 25 for some examples of “primary providers” – use one of these types of providers.

The Marketing Plan should include the following sections:

Management Summary

Economic Projections

The Market – Qualitative

The Market – Quantitative

Trend Analysis

Competition

Problems and Opportunities

Objectives and Goals

Action Programs

WHEN: You should have already posted your topic during Week One. Your final project will be due on Saturday of Week 4.

WHERE: Post the Marketing Plan as a Word document by clicking on the title above Week 4 Final Project.

Final Project Grading Criteria:

Marketing Plan Content: 50 points possible

Followed Guidelines: 20 points possible

Grammar/Spelling: 20 points possible

Creativity: 10 points possible

Total: 100 points possible