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Please answer the following case questions based off of the “Harley Davidson” case:

· How do you think Harley Davidson leverage their current line of products to reach a new generation of customers?  Would it be worth it for them to do so?

· Give me an example of a company you encounter that employs the “House of Brands” strategy utilized by Harley Davidson?  How do they utilize it? How does it compare to Harley Davidson? Is it effective?

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