| University of Phoenix Material |
| Sample Strategic Planning Spreadsheet |
| Diagnostic Imaging |
| | | | Purchase & | | Hire & Train | | | | Strategies to Increase Volume |
| | | | Install | | Staff | | | | Purchase and install a new MRI. |
| | | | MRI | | | | | | Train or hire additional staff to operate new MRI. |
| Revenue | | | Year 1 | | Year 2 | | Year 3 | | Increase marketing to physicians. |
| CT | | | $2,000,000 | | $2,200,000 | | $2,420,000 | | Assumptions |
| MRIs | | | $8,000,000 | | $8,800,000 | | $9,680,000 | | Increase in revenue/year | | | 10.00% |
| General diagnostic | | | $6,000,000 | | $6,600,000 | | $7,260,000 | | Increase in salaries/year | | | 4.00% |
| Interventional | | | $12,000,000 | | $13,200,000 | | $14,520,000 | | Increase in supply expense/year | | | 5.00% |
| | | | | | | | | | Travel as a % of revenue | | | 0.50% |
| Total revenue | | | $28,000,000 | | $30,800,000 | | $33,880,000 | | Maintenace as a % revenue | | | 1.00% |
| | | | | | | | | | Contracts as a % of revenue | | | 2.00% |
| Expenses | | | | | | | | | Marketing as a % of revenue | | | 0.50% |
| | | | | | | | | | Misc as a % of revenue | | | 1.00% |
| Salaries | | | $18,200,000 | | $20,020,000 | | $22,022,000 | | Salaries as a % of revenue | | | 65.00% |
| Supplies | | | $4,200,000 | | $4,410,000 | | $4,630,500 |
| Travel | | | $140,000 | | $154,000 | | $169,400 |
| Maintenance | | | $280,000 | | $308,000 | | $338,800 |
| Contracts | | | $560,000 | | $616,000 | | $677,600 |
| Marketing | | | $140,000 | | $154,000 | | $169,400 |
| Miscellaneous | | | $280,000 | | $308,000 | | $338,800 |
| Total expenses | | | $23,800,000 | | $25,970,000 | | $28,346,500 |
| Net profit | | | $4,200,000 | | $4,830,000 | | $5,533,500 |
| Capital outlay | | | $2,500,000 | | $0 | | $0 |