HCS 412 Health Promotion Planning & Evaluation WK4-

Required Resources

Required Text

1. McKenzie, J. F., Neiger, B. L., & Thackeray, R.  (2017).  Planning, implementing, & evaluating health promotion programs: A primer (7th ed.).  Retrieved from https://www.vitalsource.com/

a. Chapter 9: Community Organizing and Community Building 

b. Chapter 11: Marketing: Developing Programs That Respond to the Wants and Needs of the Priority Population

Article

1. Wallerstein, N., & Duran, B. (2010). Community-based participatory research contributions to intervention research: The intersection of science and practice to improve health equity. American Journal of Public Health, 100, S40-6. Retrieved from

· This article discusses how community-based participatory research uses community engagement and social action to increase health equity.

Multimedia

1. BHC Del Norte County and Adjacent Tribal Lands. (2012, July 3). The sunset high student organizing committee: A youth leadership success story (Links to an external site.) [Video file]. Retrieved from http://www.youtube.com/watch?v=heEDiJ376TM&list=UUGiSsXMkmpylCW5XMuwJfzw&feature=c4-overview

· This video discusses a grass-roots community development project, and is one of the options to be used for this week’s discussion and assignment.

· Click here for video transcript

2. Carter, M. (2006, February). Greening the ghetto (Links to an external site.) [Video file]. Retrieved from http://www.ted.com/talks/majora_carter_s_tale_of_urban_renewal.html

· This video discusses a grass-roots community development project, and is one of the options to be used for this week’s discussion and assignment.

3. EDGE Funders Alliance, Solidago Foundation, & Kontent Films. (2011). Where we live: The changing face of climate activism (Links to an external site.) [Video file]. Retrieved from http://wherewelivefilm.org/

· This video discusses a grass-roots community development project, and is one of the options to be used for this week’s discussion and assignment.

· Click here for video transcript

4. residentAlien. (2006). Strong threads: Stories of justice from the Laotian Organizing Project (Links to an external site.). Retrieved from http://www.youtube.com/watch?v=1dF0Cc7dYn8

· This video discusses a grass-roots community development project, and is one of the options to be used for this week’s discussion and assignment.

· Click here for video transcript

5. Public Affairs Television. (2009, October 16). Santa Ana Health Crusade (Links to an external site.) [Video file]. Bill Moyers Journal. Retrieved from http://www.pbs.org/moyers/journal/10162009/watch2.html

· This video discusses a grass-roots community development project, and is one of the options to be used for this week’s discussion and assignment.

Supplemental Material

1. McKnight, J. L. & Kretzmann, J. P. (1996). Mapping Community Capacity (Links to an external site.). Retrieved from http://www.abcdinstitute.org/docs/MappingCapacity.pdf

· This article, written by the developers of the community capacity mapping process, provides an overview of how to create needs and assets maps for a community.

Recommended Resources

Articles

1. Collins, J. C. & Chulup, D. T. (2014). The cyclical development process of social justice allies at work. Advances in Developing Human Resources, 16(4), 481-498. doi: 10.1177/1523422314544295. Retrieved from the Sage database.

· This article explores the importance of social justice allies’ critical perspectives regarding climates of inclusion in the workplace, and the development of social justice allies.

2. Saguy, T., Dovidio, J. F., & Pratto, F. (2008). Beyond contact: intergroup contact in the context of power relations. Personality and Social Psychology Bulletin, 34, 432–445. doi: 10.1177/0146167207311200. Retrieved from the Sage database

· This study investigated how group-based power affects the motivations and preferences that members of advantaged and disadvantaged groups bring to situations of contact.

3. Wallerstein, N. B. & Duran, B. (2006). Using community-based participatory research to address health disparities. Health Promotion Practice, 7(3), 312-323. doi: 10.1177/1524839906289376. Retrieved from Sage database.

· This article focuses on mutuality of the research relationship, provides examples of these paradoxes from work in tribal communities, discusses the evidence that community based participatory resources reduces disparities, and recommends transforming the culture of academia to strengthen collaborative research relationships.

Multimedia

1. Assets-Based Community Development Institute. (1995).  Video Training Program: Mobilizing Community Assets (Links to an external site.). Retrieved from http://www.abcdinstitute.org/resources/

· This video series is a downloadable training program based on the book Building Communities from the Inside Out that introduces the concept of "asset-based community development" as a new and more effective method of community building.

Websites

1. University of Kansas, Work Group for Community Health and Development. (2014). Organizing for effective advocacy (Links to an external site.). Community Tool Box. Retrieved from http://ctb.ku.edu/en/organizing-effective-advocacy   

· This toolkit provides information on advocacy principles, advocacy research, providing education, direct action campaigns, media advocacy, and responding to opposition.

2. Northwestern University, School of Education and Social Policy. (2009). Asset-Based Community Development Institute (Links to an external site.). Retrieved from http://www.abcdinstitute.org/

· The Asset-Based Community Development Institute provides a library of community building workbooks, published scholarly articles, books, and chapters, and developed training curricula and other materials associated with the asset-based community development approach.

3. Wilson, J. (2015). Allied force: A guide to showing up without getting in the way (Links to an external site.). In Gevinson, T. (Ed.) Rookie Yearbook Three. Retrieved from http://www.rookiemag.com/2015/01/allied-force/

· This article discusses strategies for how people who are not a member of an identity group working to make change can be an effective ally in that social movement.