Signature Assignment: Professional Goals

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Student Course Strategy Guide

HCS/305 v8

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HCS/305 Student Course Strategy Guide

This course introduces students to the diverse spectrum of the health care industry. Topics will include an overview of the program student learning outcomes, professional organizations, scope of career opportunities, and planning for the future.

Wk 1 – Bachelor of Science in Health Administration (BSHA) Program Overview

All the individual assignments in this course have two options. You may choose which option you would like to complete, based on your health care experience. Option 1 is provided for those with little to no previous health care experience. Option 2 is provided for those with previous health care experience or those currently working in the field. These options are provided to better meet your needs and to help you maximize the effectiveness of this course. If you have any questions or concerns about which option you should complete, please ask your instructor.

Note: The rubric for this assignment was developed to only include the shared (common) elements of Option 1 and 2.

Key Concepts

1. Describe the purpose of the Bachelor of Science in Health Administration (BSHA) program.

a. Program description

i. The Bachelor of Science in Health Administration (BSHA) program is designed to integrate a framework of general education courses with a health care curriculum that prepares the graduate with the foundational knowledge needed to enter today's challenging health industry. The BSHA curriculum addresses the basic body of knowledge, understanding, and skills identified as relevant to an ever-expanding and diverse health care arena. Coursework includes content in some of the following areas: management, finance, legal and ethical parameters, risk and quality management, human resources, and information systems. Upon completion of the core curriculum, health care students have the opportunity to select an area of focus that is designed to expand their professional opportunities.

b. Program aligns to industry and educational standards

i. General education courses provide the start to your educational journey and can lead to your success with skills like writing and thinking.

ii. Program courses/curriculum continue the journey with discipline-related content.

iii. The program curriculum aligns to the Association of University Programs in Health Administration (AUPHA) criteria for program content areas.

iv. Coursework aligns to industry standards provided by the American College of Healthcare Executives (ACHE).

v. Course content focuses on building a greater understanding of the diverse health care industry.

1. This includes examples like medical device manufacturing, technology, nonprofit organizations, insurance, and public health.

vi. You will develop business skills for the evolving health care sector.

vii. You will value the opportunity to expand learning with team interaction and skills valued in the workplace.

2. Explain the importance of the preferred course sequence.

a. Courses are designed to build on each other.

b. Following a guided framework builds on a continuity of learning.

c. Foundational courses are lower division and are taken first.

i. These courses may be completed at the associate degree level.

d. These courses provide a framework of content.

3. Identify program options.

a. Core courses

i. Core coursework will focus on business knowledge and skills and expanding a student’s view of the health care industry.

ii. Health care can take you in many different directions, so the core courses and prerequisites provide a cross section of content areas that can be applied to health care or non-health care sectors.

b. Electives

i. You can apply elective credits from a variety of areas.

ii. You also may select to complete your program with specific graduate courses.

iii. If you use this option, the courses can apply to your bachelor’s and graduate degree programs, which can provide an effective pathway to your chosen MHA program.

c. Elective Tracks

i. Health administration: Blending general education courses with a health care curriculum, you’ll be prepared to enter today's challenging health industry with foundational health administration knowledge. You’ll study management, finance, legal and ethical parameters, risk and quality management, human resources, and information systems.

ii. Lifespan management: Prepare for professional opportunities in the long-term care industry. You’ll gain fundamental knowledge and skills to help manage programs, employ effective strategies to market services and to maintain regulatory compliance, financial viability, and quality management.

iii. Health information systems: Do you want to work with information technology within the health care industry? You’ll focus on database concepts, information networking and telecommunications, system design and the project management of health information systems. Course content educationally prepares you to sit for the Healthcare Information and Management Systems Society (HIMSS) Certified Associate in Healthcare Information and Management Systems (CAHIMS) exam after you complete your program coursework. Note: All courses in the track must be completed to be prepared for the third-party certification.

iv. Retail health management: You’ll study curriculum related to the management of retail health care clinics. Courses focus on health care system partnerships, reimbursement, regulatory and compliance, and technology integration.

Wk 2 – BSHA Student Learning Outcomes

The BSHA programmatic student learning outcomes (PSLOs) are the foundation for the program and provide you, the faculty, and the college with clear program expectations. Supported by the program mission statement, PSLOs provide you with the expected knowledge and skills needed upon graduation with a degree in health administration.

These are the core competencies that employers expect and need when hiring students with a BSHA degree. The PSLOs are meant to be attained over the entire program and you will be given the opportunity to practice these concepts multiple times, but knowing the end goal can help you prepare as you progress through the program. It is a great way to identify your strengths and areas for improvement so you can continue to work on each one as you get closer to degree completion.

Both worksheets provided for this week’s assignment contain three parts. Please ensure you complete all three parts for whichever option you choose.

Key Concepts

1. Identify the student learning outcomes for the BSHA program.

a. Assessment overview

i. What is assessment?

1. Assessment is the process used to verify students are attaining the necessary knowledge and skills required for the degree program.

2. Assessment enhances students’ educational experiences.

3. Assessment promotes a culture of evidence and continuous improvement.

ii. Why does it matter to the BSHA program students?

1. Helps students obtain professional goals

2. Improves productivity of students

3. Increases workplace productivity

4. Equips students to potentially become leaders in their communities

iii. What are the components of assessment for the BSHA program?

1. Mission statement

2. Student learning outcomes

3. Curriculum maps

4. Benchmark assignments

5. Rubrics

b. Mission statement

i. Concise statement that clearly articulates the general value and principles of the program and its curriculum

ii. Consistent with the university’s mission and purposes, and learning goals

iii. Includes what the title of the program is, whom the program is intended for, what the program intends to do, and how the program will do it

iv. BSHA mission statement:

1. The Bachelor of Science in Health Administration (BSHA) program is designed to support the educational and career progression needs of both aspiring and experienced health care professionals through comprehensive and integrated learning. Students focus on developing key market-driven competencies and skills, which address the opportunities and challenges of an ever-changing health care industry.

c. Student learning outcomes (SLOs)

i. Used to assess student learning at the program level

ii. Clear, concise, measurable, and observable

iii. Specify the knowledge, skills, attitudes, and habits of mind that we intend students to attain as a result of a learning experience

iv. Describe what students learn rather than what faculty will do or cover

v. Refer to a destination rather than the path

vi. Identify what students should be able to perform upon completion of an academic program

vii. Three main components

1. Verb—identifies the behavior or type of thinking to be demonstrated

2. Learning statement—specifies what learning will be demonstrated in the performance

3. Criterion—standard of acceptable performance

viii. Faculty driven—collaborate with college to determine program student learning outcomes

d. BSHA student learning outcomes

i. SLO #1: Graduates will be able to analyze a health care organization from a market-based perspective.

ii. SLO #2: Graduates will be able to analyze financial and economic issues in the health care industry.

iii. SLO #3: Graduates will be able to examine the impact of legal and regulatory requirements on the delivery of health care.

iv. SLO #4: Graduates will be able to examine the application of risk and quality management concepts in the health care industry.

v. SLO #5: Graduates will be able to analyze the use and application of technology within a health care organization.

vi. SLO #6: Graduates will be able to apply management and adaptable leadership skills in the health care industry.

2. Explain the impact of student learning outcomes on students.

a. Curriculum map

i. Method to align curriculum with program student learning outcomes

ii. Identifies where every student in the program has sufficient opportunity to achieve all the program student learning outcomes

iii. Ensures program curriculum is cohesive and systematically aligned with program learning outcomes

iv. Alignment between program student learning outcomes, course student learning outcomes, and all course activities and assignments

v. Ensures that students have repeated opportunities to achieve the program learning outcomes throughout the program

b. Preferred course sequence

i. Sequence that should be followed to ensure content is learned in a logical manner

ii. Important for students to ensure content is first introduced, then reinforced, and finally mastered

iii. Be sure to follow the preferred course sequence as much as possible to ensure the best learning experience of program content

c. Benchmark Assignments

i. Benchmark Assignments are course-embedded assignments that are used to gather evidence on program student learning outcomes

ii. Benchmark Assignments will be threaded throughout the BSHA program to allow the college to gather information on student performance as it relates to the student learning outcomes.

iii. Allows the college to make improvements in the curriculum and program to increase the student learning experience

iv. These assignments cannot be changed by faculty as it allows consistency in the assignment information that aligns to the student learning outcome where data collection occurs

d. Placement of Benchmark Assignments

i. Benchmark Assignments are placed throughout the program to offer students multiple opportunities to master the content. However, because it takes time to master program content, the benchmark assignments are generally introduced later in the program toward degree completion.

ii. Benchmark Assignments are locked and will have a specific analytic rubric for faculty to use during grading

iii. The rubrics are viewable to faculty and students

e. Benefit of SLOs to students

i. By mastering SLOs, the students will be prepared for the health care industry as the curriculum is aligned to industry standards

ii. The SLOs align to industry standards and competencies

iii. Allows students the opportunity to practice the SLOs many times over the program and strengthen areas for improvement by knowing where to focus attention in weaker areas

iv. Provides program expectations at the beginning of the program to ensure students have a clear path to degree completion

f. Alignment of BSHA SLOs to industry competencies

i. Association of University Programs in Health Administration (AUPHA)

1. The program curriculum aligns to the Association of University Programs in Health Administration (AUPHA) criteria for program content areas.

ii. American College of Healthcare Executives (ACHE)

1. ACHE Competencies Assessment Tool is an instrument for health care executives to use when assessing health care management

2. The Competencies Assessment Tool helps identify critical competencies needed for managing in the health care industry

a. The five competencies are: communication and relationship management, leadership, professionalism, knowledge of the health care environment, and business skills and knowledge

g. Rubrics

i. Course-embedded assignments are used to collect information on student’s performance of the student learning outcomes (Benchmark Assignments).

ii. Rubrics are used by all faculty to obtain consistent data across the program.

3. Explain the impact of student learning outcomes on the program.

a. Assessment process

i. Assessment planning

ii. Collecting evidence and analyzing data

iii. Implementing improvements

iv. Monitoring effectiveness of improvements

b. Continuous improvement

i. Improvement to curriculum

ii. Improvement to program

iii. Improvement to university processes and procedures

iv. Improvement to any area that has an impact on the student learning outcomes

1. Student support services

2. Course content

3. Faculty qualifications

c. Transparency and accountability

i. Promote a culture of evidence

1. Students

2. Faculty

3. Accrediting bodies

d. Improve student learning experience

Wk 3 – Health Care Career Opportunities

This week, you will look at various health care professionals and the structures in which they function. This knowledge will help you understand how your role fits within the overall health care structure. There are also many support roles within health care that are essential to the industry. This week also gives you the chance to identify various health care employers, industries, and opportunities in your community.

Key Concepts

1. Identify the career spectrum within the health care industry.

a. Unlicensed health care team members

b. Licensed team members

c. Leadership roles

d. Industries that support health care delivery

i. Health care manufacturing

1. Stryker Corp., 3M, Johnson & Johnson, Baxter International

ii. Insurance/managed care

1. UnitedHealthcare, Cigna, Humana, Universal American Corp., Health Net, Coventry Health Care

iii. Pharmaceuticals

1. Abbott Laboratories, GlaxoSmithKline, Wyeth, Pfizer

iv. Waste management

1. Waste Management, Healthcare Waste Management, World Health Organization (WHO), Aramark

v. Facility design

1. Environments for Aging (EFA)

2. Health Care Institute

3. The Center for Health Design (www.healthdesign.org)

vi. Sustainability

1. Kaiser Permanente, Geisinger Health System, Inova Health System, Advocate Health Care

vii. Food service

1. Association for Healthcare Foodservice (www.healthcarefoodservice.org)

2. Nisonger Associates Inc.

viii. Wellness centers

1. Spas, longevity wellness centers

ix. Information systems and technology

1. Verizon Wireless, GlobalMed, CareFusion Corp., Phillips, McKesson Corp.

x. Volunteer or mentoring/career exposure experiences

1. American Heart Association

2. Wounded Warrior Project and other military support organizations

3. American Cancer Society

4. Parkinson’s Foundation

5. Alzheimer’s Association

6. Special needs organizations

7. Local hospitals and nursing homes

8. Adult day care

9. American College of Healthcare Executives (ACHE)

a. University of Phoenix has student and faculty rates for this organization

10. Healthcare Information and Management Systems Society (HIMSS)

11. American Health Care Association (AHCA)

2. Differentiate between roles of health care professionals.

a. Indirect patient care

i. Medical lab technologists

ii. Health educators

iii. Administrative personnel (professionals who deal with the daily business operations of a facility)

1. Directors deal with the overall performance and compliance, direction, and business success of the hospital.

2. Department managers manage staff and departmental issues in the hospital.

3. Shift managers deal with the situations and issues that arise during an assigned shift.

4. Social workers are trained specialists who help people with various social and economic issues, such as unemployment, terminal illness, abuse situations, or addiction.

5. Billing personnel are responsible for accurate accounting, billing, and collecting funds owed to the hospital.

6. Health information systems personnel deal with the electronic storage and accessibility of medical information and take care of computer network issues.

iv. Manufacturing

1. Medical manufacturing

2. Research and development

3. Design and development of medical devices and equipment

4. Research implementation and effectiveness of medical devices or equipment

5. Pharmaceutical and medicine manufacturing

v. Insurance

vi. Medical product distribution centers

vii. Health care product retailers

viii. Federal and state health regulators

ix. Photographers and illustrators

x. Transcriptionists

xi. Medical record technician

xii. Entry-level positions: clerks, hospital admission clerks, ward clerks, medical coders, sterilization technicians, data analysts, front office staff, sales representatives, etc.

b. Direct patient care

i. Medical doctors: physicians who diagnosis and treat diseases

ii. General practitioners: physicians who provide medical care to all types of patients

iii. Surgeons: physicians who provide surgical services for patients

iv. Cardiologists: physicians who specialize in heart diseases

v. Gerontologists: physicians who specialize in providing health care for older adults

vi. Radiologists: physicians who specialize in reading X-rays and in treating diseases with radiological interventions

vii. Nurses: professionals who treat patients, educate patients and the public about health issues, and act as the patient’s advocate in the health care system

viii. Advanced practice nurses: registered nurses who possess a graduate degree with specialized training and licensure

ix. Physician assistants: professionals who work under the supervision of a physician and who diagnose and treat diseases

x. Pharmacists: professionals who advise the medical profession and the public about the proper selection and use of medications

xi. Emergency medical technicians and paramedics: certified technicians who provide on-the-scene emergency care for patients involved in accidents or trauma who require immediate medical attention

xii. Therapists

xiii. Dentists: provide oral care

xiv. Dieticians

xv. Optometrists

xvi. Speech-language pathologists an audiologists

xvii. Social workers

xviii. Psychologists

xix. Athletic trainers

xx. Veterinarians

3. Identify various health care employers and industries in your local communities.

a. Hospitals

b. Long-term care facilities

c. Doctors’ offices

d. Pharmacies

e. Laboratories

f. Clinics

g. Insurance agencies

h. Distribution companies of health-related products

i. Manufacturers of health products

j. Therapists

k. Retailers or distribution centers

Wk 4 – Planning for the Future – Building Your Brand

Your brand is how you appear to others. This includes everything from your appearance to your skills and personality. It is important to understand what you want your brand to be and to prepare yourself accordingly.

Option 1 of this week’s assignment focuses on identifying potential employers and careers, while Option 2 focuses on career progression by identifying opportunities for growth and advancement.

Note: The rubric for this assignment was developed to only include the shared (common) elements of Option 1 and 2.

Key Concepts

1. Identify required skills for careers and strategies for gaining the skills.

a. Skills needed for careers

i. Communication

ii. Teamwork

iii. Interpersonal and customer service

iv. Organization

v. Critical thinking

vi. Problem solving

vii. Leadership

viii. Professionalism

ix. Flexibility

x. Empathy

xi. Attention to detail

xii. Quick learning and quick response

xiii. Computers

xiv. Project management

b. Strategies for building skills

i. Online learning

ii. Workshops and conferences

iii. Professional organizations

iv. Coaching

v. Volunteering

vi. Apprenticeship or internship

vii. Find a mentor

viii. Read articles and books

ix. Practice

1. Find ways to apply the skills and knowledge in your degree program.

2. Attend events that will give you the opportunity to practice your new skills.

3. Join clubs that are focused on skill-building.

c. Use existing skills

i. Skills obtained from previous education, jobs, volunteer experience, etc.

d. Professional associations

i. Pharmaceutical Research and Manufacturers of America

ii. American Hospital Association

iii. America’s Health Insurance Plans

iv. Healthcare Information and Management Systems Society (HIMSS)

v. Institute for Healthcare Improvement

vi. American Health Care Association

vii. American College of Healthcare Executives

viii. American Medical Group Association

ix. America’s Essential Hospitals

2. Describe how to project a professional image.

a. Be mindful of appearance. First impressions may be made by appearance only, so it is important that your appearance reflects the image you are trying to portray.

i. Hygiene

ii. Clothes

iii. Look at how employees are dressed when interviewing.

iv. Make sure you check the company’s dress code after you are hired.

v. Shoes and socks

vi. Hair

vii. Nails

viii. Dental hygiene

ix. Cologne and perfume

x. Facial hair

xi. Makeup

xii. Jewelry and piercings

xiii. Tattoos/body art

b. Physical presence. Demonstrating appropriate workplace behavior is key to demonstrating a professional image.

i. Carry yourself confidently

ii. Have a firm handshake

iii. Make eye contact

iv. Smile and have a pleasant attitude

v. Speak clearly

vi. Do not use profanity

vii. Listen to others—do not dominate conversations

viii. Be respectful

1. Say please and thank you

2. Put others first

ix. Use formal dining etiquette at work-related meals

c. Online presence

i. Social media—provides insight into your personal and professional life

1. Maintain consistent image across sites

2. Be careful what you and others post to your sites

3. Remove information or pictures that portray a negative image

4. Use sites to market yourself to potential employers

d. Communications

i. Create a professional resume and cover letter

ii. Use a professional email address

iii. Use proper grammar and mechanics when writing to employers

iv. Use the phone when possible

v. Maintain a professional tone in all written and oral communications

3. Explain effective strategies for building a career.

a. The job search

i. Research

1. Job posting websites

2. Professional organization websites and publications

3. Company websites

4. Agencies

5. O*NET

6. Job fairs

7. Talk to others/network

ii. Find jobs that match your qualifications and skills

b. Applying for jobs

i. Follow instructions on job posting

ii. Contact employer by phone if possible

c. Interviewing

i. Prepare

1. Research company and job to be knowledgeable about who you would be working for

2. Practice answering mock interview questions

3. Prepare questions you have for the employer

4. Choose your outfit

5. Verify the time and location of the interview

6. Bring copies of your resume and portfolio

ii. Conducting the interview

1. Show up early.

2. Introduce yourself.

3. Shake hands and make eye contact with everyone in the interview.

4. Try to be comfortable, but not too informal.

5. Answer questions and highlight how your skills and experiences would be of value to the employer.

6. Gather information they give you about the company and position; take notes if you would like, and if the interviewer is ok with it.

7. If time permits, ask your questions or give a closing statement.

8. Thank those in the interview for their time.

d. Post-interview follow up

i. Send a hand-written thank you note or make a thank you call if you are able.

e. Evaluate your choices

i. Consider important elements that make a difference to you.

1. Environment and culture

2. Commute

3. Salary

4. Benefits

5. Size of company

6. Schedule and flexibility

7. Incentives

8. Career paths

9. Interest and engagement

f. Negotiating the job offer

i. Research salary ranges for similar positions.

ii. Consider things that may affect your salary.

1. Your experience level

2. More or less benefits than other employers

iii. Choose a starting salary higher than what you would like and present your offer.

1. Sell your skills and experience to justify why you should be given that salary.

2. A negotiation is two-sided; be willing to compromise.

Wk 5 – Being Successful in Your Career

It is important to have strategies for professional growth and to know how to act appropriately in the workplace. As you work through your program, keep your career goals in mind and look for ways to apply your learning to your current work and in your future career.

The Personal Plan assignment should be written as a plan specifically for your situation and potential career. The same rubric is used to grade both options of the assignment.

Key Concepts

1. Identify strategies for professional growth.

a. Take advantage of training and development opportunities through your employer.

b. Gain certifications and endorsements.

c. Join professional organizations, clubs, and societies.

d. Volunteer for opportunities that will help you build skills and knowledge.

e. Continue formal education to earn higher degree.

f. Look for ways to lead.

g. Seek promotions.

2. Describe appropriate professionalism and business etiquette.

a. Professionalism and etiquette overlap. Professionalism influences etiquette and etiquette influences professionalism.

b. Characteristics

i. Competent

ii. Honest

iii. Ethical

iv. Accountable

v. Confident

vi. Respectful

vii. Polite

viii. Clean and neat in appearance

ix. Reliable

x. Poised

xi. Organized

xii. Prompt at communicating and replying

xiii. Timely

xiv. Courteous

c. Consider how your actions may affect others or how they may affect your image.

i. Talking loudly

ii. Personal conversations

iii. Strong smells

1. Perfumes and colognes

2. Foods

iv. Cursing

v. Offensive jokes

vi. Use of company resources/time

vii. Interactions with co-workers

viii. Listening to music

ix. Cleanliness and neatness

d. Your professionalism extends outside of the office. Maintain a consistent image in and out of the office.

Copyright 2020 by University of Phoenix. All rights reserved.

Copyright 2020 by University of Phoenix. All rights reserved.