Signature Assignment: Professional Goals
Student Course Strategy Guide
HCS/305 v8
Page 2 of 2
HCS/305 Student Course Strategy Guide
This course introduces students to the diverse spectrum of the health care industry. Topics will include an overview of the program student learning outcomes, professional organizations, scope of career opportunities, and planning for the future.
Wk 1 – Bachelor of Science in Health Administration (BSHA) Program Overview
All the individual assignments in this course have two options. You may choose which option you would like to complete, based on your health care experience. Option 1 is provided for those with little to no previous health care experience. Option 2 is provided for those with previous health care experience or those currently working in the field. These options are provided to better meet your needs and to help you maximize the effectiveness of this course. If you have any questions or concerns about which option you should complete, please ask your instructor.
Note: The rubric for this assignment was developed to only include the shared (common) elements of Option 1 and 2.
Key Concepts
1. Describe the purpose of the Bachelor of Science in Health Administration (BSHA) program.
a. Program description
i. The Bachelor of Science in Health Administration (BSHA) program is designed to integrate a framework of general education courses with a health care curriculum that prepares the graduate with the foundational knowledge needed to enter today's challenging health industry. The BSHA curriculum addresses the basic body of knowledge, understanding, and skills identified as relevant to an ever-expanding and diverse health care arena. Coursework includes content in some of the following areas: management, finance, legal and ethical parameters, risk and quality management, human resources, and information systems. Upon completion of the core curriculum, health care students have the opportunity to select an area of focus that is designed to expand their professional opportunities.
b. Program aligns to industry and educational standards
i. General education courses provide the start to your educational journey and can lead to your success with skills like writing and thinking.
ii. Program courses/curriculum continue the journey with discipline-related content.
iii. The program curriculum aligns to the Association of University Programs in Health Administration (AUPHA) criteria for program content areas.
iv. Coursework aligns to industry standards provided by the American College of Healthcare Executives (ACHE).
v. Course content focuses on building a greater understanding of the diverse health care industry.
1. This includes examples like medical device manufacturing, technology, nonprofit organizations, insurance, and public health.
vi. You will develop business skills for the evolving health care sector.
vii. You will value the opportunity to expand learning with team interaction and skills valued in the workplace.
2. Explain the importance of the preferred course sequence.
a. Courses are designed to build on each other.
b. Following a guided framework builds on a continuity of learning.
c. Foundational courses are lower division and are taken first.
i. These courses may be completed at the associate degree level.
d. These courses provide a framework of content.
3. Identify program options.
a. Core courses
i. Core coursework will focus on business knowledge and skills and expanding a student’s view of the health care industry.
ii. Health care can take you in many different directions, so the core courses and prerequisites provide a cross section of content areas that can be applied to health care or non-health care sectors.
b. Electives
i. You can apply elective credits from a variety of areas.
ii. You also may select to complete your program with specific graduate courses.
iii. If you use this option, the courses can apply to your bachelor’s and graduate degree programs, which can provide an effective pathway to your chosen MHA program.
c. Elective Tracks
i. Health administration: Blending general education courses with a health care curriculum, you’ll be prepared to enter today's challenging health industry with foundational health administration knowledge. You’ll study management, finance, legal and ethical parameters, risk and quality management, human resources, and information systems.
ii. Lifespan management: Prepare for professional opportunities in the long-term care industry. You’ll gain fundamental knowledge and skills to help manage programs, employ effective strategies to market services and to maintain regulatory compliance, financial viability, and quality management.
iii. Health information systems: Do you want to work with information technology within the health care industry? You’ll focus on database concepts, information networking and telecommunications, system design and the project management of health information systems. Course content educationally prepares you to sit for the Healthcare Information and Management Systems Society (HIMSS) Certified Associate in Healthcare Information and Management Systems (CAHIMS) exam after you complete your program coursework. Note: All courses in the track must be completed to be prepared for the third-party certification.
iv. Retail health management: You’ll study curriculum related to the management of retail health care clinics. Courses focus on health care system partnerships, reimbursement, regulatory and compliance, and technology integration.
Wk 2 – BSHA Student Learning Outcomes
The BSHA programmatic student learning outcomes (PSLOs) are the foundation for the program and provide you, the faculty, and the college with clear program expectations. Supported by the program mission statement, PSLOs provide you with the expected knowledge and skills needed upon graduation with a degree in health administration.
These are the core competencies that employers expect and need when hiring students with a BSHA degree. The PSLOs are meant to be attained over the entire program and you will be given the opportunity to practice these concepts multiple times, but knowing the end goal can help you prepare as you progress through the program. It is a great way to identify your strengths and areas for improvement so you can continue to work on each one as you get closer to degree completion.
Both worksheets provided for this week’s assignment contain three parts. Please ensure you complete all three parts for whichever option you choose.
Key Concepts
1. Identify the student learning outcomes for the BSHA program.
a. Assessment overview
i. What is assessment?
1. Assessment is the process used to verify students are attaining the necessary knowledge and skills required for the degree program.
2. Assessment enhances students’ educational experiences.
3. Assessment promotes a culture of evidence and continuous improvement.
ii. Why does it matter to the BSHA program students?
1. Helps students obtain professional goals
2. Improves productivity of students
3. Increases workplace productivity
4. Equips students to potentially become leaders in their communities
iii. What are the components of assessment for the BSHA program?
1. Mission statement
2. Student learning outcomes
3. Curriculum maps
4. Benchmark assignments
5. Rubrics
b. Mission statement
i. Concise statement that clearly articulates the general value and principles of the program and its curriculum
ii. Consistent with the university’s mission and purposes, and learning goals
iii. Includes what the title of the program is, whom the program is intended for, what the program intends to do, and how the program will do it
iv. BSHA mission statement:
1. The Bachelor of Science in Health Administration (BSHA) program is designed to support the educational and career progression needs of both aspiring and experienced health care professionals through comprehensive and integrated learning. Students focus on developing key market-driven competencies and skills, which address the opportunities and challenges of an ever-changing health care industry.
c. Student learning outcomes (SLOs)
i. Used to assess student learning at the program level
ii. Clear, concise, measurable, and observable
iii. Specify the knowledge, skills, attitudes, and habits of mind that we intend students to attain as a result of a learning experience
iv. Describe what students learn rather than what faculty will do or cover
v. Refer to a destination rather than the path
vi. Identify what students should be able to perform upon completion of an academic program
vii. Three main components
1. Verb—identifies the behavior or type of thinking to be demonstrated
2. Learning statement—specifies what learning will be demonstrated in the performance
3. Criterion—standard of acceptable performance
viii. Faculty driven—collaborate with college to determine program student learning outcomes
d. BSHA student learning outcomes
i. SLO #1: Graduates will be able to analyze a health care organization from a market-based perspective.
ii. SLO #2: Graduates will be able to analyze financial and economic issues in the health care industry.
iii. SLO #3: Graduates will be able to examine the impact of legal and regulatory requirements on the delivery of health care.
iv. SLO #4: Graduates will be able to examine the application of risk and quality management concepts in the health care industry.
v. SLO #5: Graduates will be able to analyze the use and application of technology within a health care organization.
vi. SLO #6: Graduates will be able to apply management and adaptable leadership skills in the health care industry.
2. Explain the impact of student learning outcomes on students.
a. Curriculum map
i. Method to align curriculum with program student learning outcomes
ii. Identifies where every student in the program has sufficient opportunity to achieve all the program student learning outcomes
iii. Ensures program curriculum is cohesive and systematically aligned with program learning outcomes
iv. Alignment between program student learning outcomes, course student learning outcomes, and all course activities and assignments
v. Ensures that students have repeated opportunities to achieve the program learning outcomes throughout the program
b. Preferred course sequence
i. Sequence that should be followed to ensure content is learned in a logical manner
ii. Important for students to ensure content is first introduced, then reinforced, and finally mastered
iii. Be sure to follow the preferred course sequence as much as possible to ensure the best learning experience of program content
c. Benchmark Assignments
i. Benchmark Assignments are course-embedded assignments that are used to gather evidence on program student learning outcomes
ii. Benchmark Assignments will be threaded throughout the BSHA program to allow the college to gather information on student performance as it relates to the student learning outcomes.
iii. Allows the college to make improvements in the curriculum and program to increase the student learning experience
iv. These assignments cannot be changed by faculty as it allows consistency in the assignment information that aligns to the student learning outcome where data collection occurs
d. Placement of Benchmark Assignments
i. Benchmark Assignments are placed throughout the program to offer students multiple opportunities to master the content. However, because it takes time to master program content, the benchmark assignments are generally introduced later in the program toward degree completion.
ii. Benchmark Assignments are locked and will have a specific analytic rubric for faculty to use during grading
iii. The rubrics are viewable to faculty and students
e. Benefit of SLOs to students
i. By mastering SLOs, the students will be prepared for the health care industry as the curriculum is aligned to industry standards
ii. The SLOs align to industry standards and competencies
iii. Allows students the opportunity to practice the SLOs many times over the program and strengthen areas for improvement by knowing where to focus attention in weaker areas
iv. Provides program expectations at the beginning of the program to ensure students have a clear path to degree completion
f. Alignment of BSHA SLOs to industry competencies
i. Association of University Programs in Health Administration (AUPHA)
1. The program curriculum aligns to the Association of University Programs in Health Administration (AUPHA) criteria for program content areas.
ii. American College of Healthcare Executives (ACHE)
1. ACHE Competencies Assessment Tool is an instrument for health care executives to use when assessing health care management
2. The Competencies Assessment Tool helps identify critical competencies needed for managing in the health care industry
a. The five competencies are: communication and relationship management, leadership, professionalism, knowledge of the health care environment, and business skills and knowledge
g. Rubrics
i. Course-embedded assignments are used to collect information on student’s performance of the student learning outcomes (Benchmark Assignments).
ii. Rubrics are used by all faculty to obtain consistent data across the program.
3. Explain the impact of student learning outcomes on the program.
a. Assessment process
i. Assessment planning
ii. Collecting evidence and analyzing data
iii. Implementing improvements
iv. Monitoring effectiveness of improvements
b. Continuous improvement
i. Improvement to curriculum
ii. Improvement to program
iii. Improvement to university processes and procedures
iv. Improvement to any area that has an impact on the student learning outcomes
1. Student support services
2. Course content
3. Faculty qualifications
c. Transparency and accountability
i. Promote a culture of evidence
1. Students
2. Faculty
3. Accrediting bodies
d. Improve student learning experience
Wk 3 – Health Care Career Opportunities
This week, you will look at various health care professionals and the structures in which they function. This knowledge will help you understand how your role fits within the overall health care structure. There are also many support roles within health care that are essential to the industry. This week also gives you the chance to identify various health care employers, industries, and opportunities in your community.
Key Concepts
1. Identify the career spectrum within the health care industry.
a. Unlicensed health care team members
b. Licensed team members
c. Leadership roles
d. Industries that support health care delivery
i. Health care manufacturing
1. Stryker Corp., 3M, Johnson & Johnson, Baxter International
ii. Insurance/managed care
1. UnitedHealthcare, Cigna, Humana, Universal American Corp., Health Net, Coventry Health Care
iii. Pharmaceuticals
1. Abbott Laboratories, GlaxoSmithKline, Wyeth, Pfizer
iv. Waste management
1. Waste Management, Healthcare Waste Management, World Health Organization (WHO), Aramark
v. Facility design
1. Environments for Aging (EFA)
2. Health Care Institute
3. The Center for Health Design (www.healthdesign.org)
vi. Sustainability
1. Kaiser Permanente, Geisinger Health System, Inova Health System, Advocate Health Care
vii. Food service
1. Association for Healthcare Foodservice (www.healthcarefoodservice.org)
2. Nisonger Associates Inc.
viii. Wellness centers
1. Spas, longevity wellness centers
ix. Information systems and technology
1. Verizon Wireless, GlobalMed, CareFusion Corp., Phillips, McKesson Corp.
x. Volunteer or mentoring/career exposure experiences
1. American Heart Association
2. Wounded Warrior Project and other military support organizations
3. American Cancer Society
4. Parkinson’s Foundation
5. Alzheimer’s Association
6. Special needs organizations
7. Local hospitals and nursing homes
8. Adult day care
9. American College of Healthcare Executives (ACHE)
a. University of Phoenix has student and faculty rates for this organization
10. Healthcare Information and Management Systems Society (HIMSS)
11. American Health Care Association (AHCA)
2. Differentiate between roles of health care professionals.
a. Indirect patient care
i. Medical lab technologists
ii. Health educators
iii. Administrative personnel (professionals who deal with the daily business operations of a facility)
1. Directors deal with the overall performance and compliance, direction, and business success of the hospital.
2. Department managers manage staff and departmental issues in the hospital.
3. Shift managers deal with the situations and issues that arise during an assigned shift.
4. Social workers are trained specialists who help people with various social and economic issues, such as unemployment, terminal illness, abuse situations, or addiction.
5. Billing personnel are responsible for accurate accounting, billing, and collecting funds owed to the hospital.
6. Health information systems personnel deal with the electronic storage and accessibility of medical information and take care of computer network issues.
iv. Manufacturing
1. Medical manufacturing
2. Research and development
3. Design and development of medical devices and equipment
4. Research implementation and effectiveness of medical devices or equipment
5. Pharmaceutical and medicine manufacturing
v. Insurance
vi. Medical product distribution centers
vii. Health care product retailers
viii. Federal and state health regulators
ix. Photographers and illustrators
x. Transcriptionists
xi. Medical record technician
xii. Entry-level positions: clerks, hospital admission clerks, ward clerks, medical coders, sterilization technicians, data analysts, front office staff, sales representatives, etc.
b. Direct patient care
i. Medical doctors: physicians who diagnosis and treat diseases
ii. General practitioners: physicians who provide medical care to all types of patients
iii. Surgeons: physicians who provide surgical services for patients
iv. Cardiologists: physicians who specialize in heart diseases
v. Gerontologists: physicians who specialize in providing health care for older adults
vi. Radiologists: physicians who specialize in reading X-rays and in treating diseases with radiological interventions
vii. Nurses: professionals who treat patients, educate patients and the public about health issues, and act as the patient’s advocate in the health care system
viii. Advanced practice nurses: registered nurses who possess a graduate degree with specialized training and licensure
ix. Physician assistants: professionals who work under the supervision of a physician and who diagnose and treat diseases
x. Pharmacists: professionals who advise the medical profession and the public about the proper selection and use of medications
xi. Emergency medical technicians and paramedics: certified technicians who provide on-the-scene emergency care for patients involved in accidents or trauma who require immediate medical attention
xii. Therapists
xiii. Dentists: provide oral care
xiv. Dieticians
xv. Optometrists
xvi. Speech-language pathologists an audiologists
xvii. Social workers
xviii. Psychologists
xix. Athletic trainers
xx. Veterinarians
3. Identify various health care employers and industries in your local communities.
a. Hospitals
b. Long-term care facilities
c. Doctors’ offices
d. Pharmacies
e. Laboratories
f. Clinics
g. Insurance agencies
h. Distribution companies of health-related products
i. Manufacturers of health products
j. Therapists
k. Retailers or distribution centers
Wk 4 – Planning for the Future – Building Your Brand
Your brand is how you appear to others. This includes everything from your appearance to your skills and personality. It is important to understand what you want your brand to be and to prepare yourself accordingly.
Option 1 of this week’s assignment focuses on identifying potential employers and careers, while Option 2 focuses on career progression by identifying opportunities for growth and advancement.
Note: The rubric for this assignment was developed to only include the shared (common) elements of Option 1 and 2.
Key Concepts
1. Identify required skills for careers and strategies for gaining the skills.
a. Skills needed for careers
i. Communication
ii. Teamwork
iii. Interpersonal and customer service
iv. Organization
v. Critical thinking
vi. Problem solving
vii. Leadership
viii. Professionalism
ix. Flexibility
x. Empathy
xi. Attention to detail
xii. Quick learning and quick response
xiii. Computers
xiv. Project management
b. Strategies for building skills
i. Online learning
ii. Workshops and conferences
iii. Professional organizations
iv. Coaching
v. Volunteering
vi. Apprenticeship or internship
vii. Find a mentor
viii. Read articles and books
ix. Practice
1. Find ways to apply the skills and knowledge in your degree program.
2. Attend events that will give you the opportunity to practice your new skills.
3. Join clubs that are focused on skill-building.
c. Use existing skills
i. Skills obtained from previous education, jobs, volunteer experience, etc.
d. Professional associations
i. Pharmaceutical Research and Manufacturers of America
ii. American Hospital Association
iii. America’s Health Insurance Plans
iv. Healthcare Information and Management Systems Society (HIMSS)
v. Institute for Healthcare Improvement
vi. American Health Care Association
vii. American College of Healthcare Executives
viii. American Medical Group Association
ix. America’s Essential Hospitals
2. Describe how to project a professional image.
a. Be mindful of appearance. First impressions may be made by appearance only, so it is important that your appearance reflects the image you are trying to portray.
i. Hygiene
ii. Clothes
iii. Look at how employees are dressed when interviewing.
iv. Make sure you check the company’s dress code after you are hired.
v. Shoes and socks
vi. Hair
vii. Nails
viii. Dental hygiene
ix. Cologne and perfume
x. Facial hair
xi. Makeup
xii. Jewelry and piercings
xiii. Tattoos/body art
b. Physical presence. Demonstrating appropriate workplace behavior is key to demonstrating a professional image.
i. Carry yourself confidently
ii. Have a firm handshake
iii. Make eye contact
iv. Smile and have a pleasant attitude
v. Speak clearly
vi. Do not use profanity
vii. Listen to others—do not dominate conversations
viii. Be respectful
1. Say please and thank you
2. Put others first
ix. Use formal dining etiquette at work-related meals
c. Online presence
i. Social media—provides insight into your personal and professional life
1. Maintain consistent image across sites
2. Be careful what you and others post to your sites
3. Remove information or pictures that portray a negative image
4. Use sites to market yourself to potential employers
d. Communications
i. Create a professional resume and cover letter
ii. Use a professional email address
iii. Use proper grammar and mechanics when writing to employers
iv. Use the phone when possible
v. Maintain a professional tone in all written and oral communications
3. Explain effective strategies for building a career.
a. The job search
i. Research
1. Job posting websites
2. Professional organization websites and publications
3. Company websites
4. Agencies
5. O*NET
6. Job fairs
7. Talk to others/network
ii. Find jobs that match your qualifications and skills
b. Applying for jobs
i. Follow instructions on job posting
ii. Contact employer by phone if possible
c. Interviewing
i. Prepare
1. Research company and job to be knowledgeable about who you would be working for
2. Practice answering mock interview questions
3. Prepare questions you have for the employer
4. Choose your outfit
5. Verify the time and location of the interview
6. Bring copies of your resume and portfolio
ii. Conducting the interview
1. Show up early.
2. Introduce yourself.
3. Shake hands and make eye contact with everyone in the interview.
4. Try to be comfortable, but not too informal.
5. Answer questions and highlight how your skills and experiences would be of value to the employer.
6. Gather information they give you about the company and position; take notes if you would like, and if the interviewer is ok with it.
7. If time permits, ask your questions or give a closing statement.
8. Thank those in the interview for their time.
d. Post-interview follow up
i. Send a hand-written thank you note or make a thank you call if you are able.
e. Evaluate your choices
i. Consider important elements that make a difference to you.
1. Environment and culture
2. Commute
3. Salary
4. Benefits
5. Size of company
6. Schedule and flexibility
7. Incentives
8. Career paths
9. Interest and engagement
f. Negotiating the job offer
i. Research salary ranges for similar positions.
ii. Consider things that may affect your salary.
1. Your experience level
2. More or less benefits than other employers
iii. Choose a starting salary higher than what you would like and present your offer.
1. Sell your skills and experience to justify why you should be given that salary.
2. A negotiation is two-sided; be willing to compromise.
Wk 5 – Being Successful in Your Career
It is important to have strategies for professional growth and to know how to act appropriately in the workplace. As you work through your program, keep your career goals in mind and look for ways to apply your learning to your current work and in your future career.
The Personal Plan assignment should be written as a plan specifically for your situation and potential career. The same rubric is used to grade both options of the assignment.
Key Concepts
1. Identify strategies for professional growth.
a. Take advantage of training and development opportunities through your employer.
b. Gain certifications and endorsements.
c. Join professional organizations, clubs, and societies.
d. Volunteer for opportunities that will help you build skills and knowledge.
e. Continue formal education to earn higher degree.
f. Look for ways to lead.
g. Seek promotions.
2. Describe appropriate professionalism and business etiquette.
a. Professionalism and etiquette overlap. Professionalism influences etiquette and etiquette influences professionalism.
b. Characteristics
i. Competent
ii. Honest
iii. Ethical
iv. Accountable
v. Confident
vi. Respectful
vii. Polite
viii. Clean and neat in appearance
ix. Reliable
x. Poised
xi. Organized
xii. Prompt at communicating and replying
xiii. Timely
xiv. Courteous
c. Consider how your actions may affect others or how they may affect your image.
i. Talking loudly
ii. Personal conversations
iii. Strong smells
1. Perfumes and colognes
2. Foods
iv. Cursing
v. Offensive jokes
vi. Use of company resources/time
vii. Interactions with co-workers
viii. Listening to music
ix. Cleanliness and neatness
d. Your professionalism extends outside of the office. Maintain a consistent image in and out of the office.
Copyright 2020 by University of Phoenix. All rights reserved.
Copyright 2020 by University of Phoenix. All rights reserved.