Campaign Flyer
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HCR406campaignmaterial-Flyer.docxHCR 406 Campaign material Rubric (Total points 40)
This rubric is the evaluation of the Health Campaign PowerPoint & Presentation.
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Outcomes/Criteria |
Exceptional |
Satisfactory
|
Unsatisfactory
|
Poor
|
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Points- total |
10 |
7.5 |
2.5 |
0 |
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Campaign Message
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Campaign message is clear and overall concept was clearly expressed. |
Campaign message is somewhat clear and overall concept was fairly well expressed. |
Campaign message is not clear and did not express overall concept |
No campaign message and concept |
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Target audience & literacy level
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Very clear who target audience is. Campaign connected well with target audience and was convincing. |
Campaign material shows above average understanding of target audience. Materials were somewhat convincing |
Campaign appeared to have only adequate understanding of target audience. Materials did not connect with audience. |
Little about campaign materials were convincing or useful for the implied target audience. |
|
Visual Appeal |
Visual design of the campaign exceeded expectations in terms of visual design and consistency |
Visual design of the campaign demonstrated creativity and consistency expected. |
The visual appeal of the overall campaign material was somewhat imaginative but clearly inconsistent. |
The visual design of the overall campaign material was unimaginative and inconsistent. |
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Campaign Execution |
Campaign is composed of original, creative designs using appropriate media to reach target audience |
Campaign is composed of original, creative concepts expressed through media and message that might reach target audience |
Campaign is composed of somewhat creative concepts and/or expressed through media and messages that might reach target audience |
Campaign seems week in the media chosen and/or creativity. The material do not seem logical choice for target audience. |
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**Note: If your team does not meet at least satisfactory levels, up to 7.5 points will be deducted from your final grade derived from categories above. |
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Exceptional=0 |
Satisfactory=0 |
Unsatisfactory= -5 |
Poor= -7.5 |
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Workload |
The workload is divided and shared equally by all team members. |
The workload is divided and shared fairly by all team members, though workloads may vary from person to person |
The workload was divided, but one person in the group is viewed as not doing his/her fair share of the work. |
The workload was not divided OR several people in the group are viewed as not doing their fair share of the work. |
What formats can we use for our group project ?: There are many different ways you can create these projects. Some acceptable formats are videos, websites, webcasts, podcasts, public service announcement/commercial, children’s book, comic book, infographics, etc. **NOTE: This is not an exhaustive list. I encourage you to be creative. Some tools that you all can use to create these various formats are listed at the end of the instructions.
Key elements:
1. The project must be in a medium that was, could, or will be distributed to the public.
2. The information presented in the project must come from evidence-based research (i.e., research articles, NOT news articles) and be cited in APA format.
Tools we can use to create our projects : Most of the suggested tools are free and can either be embedded into your Google Slides presentation or added as a hyperlink. You are not limited to these tools. These are only suggestions.
Video Projects: A Health Communication Campaign can come in many forms. Here are some suggestions:
• Commercial or public service announcement (animated or acted)
• Webcast of an interview with an expert on your chosen topic
• Recorded documentation of community service/outreach activities (e.g., public awareness campaign)
• An acted, produced, and directed video about a sleep topic (ex. https://www.youtube.com/watch?v=tDsl5JMkBm4&feature=youtu.be)
Tools: ASU YouTube account, iMovie, Fuse, Animation video creators: PowToon, RawShorts, Biteable
Website: You could create a website about a sleep topic that would be helpful or informative to your target audience.
Tools: Adobe Sparks, Weebly, Wix, Google Sites
Podcast of discussion and interview(s) with experts on the chosen topic
Tools: Soundcloud, iTunes, GooglePlay
Other Visual Projects: A Community Sleep Visual Project can come in many forms. Here are some suggestions:
• children’s book
• comic book
• infographics
Tools: Storybird, Picture Book Maker, Adobe Illustrator, Google Drawings, SumoPaint, Canva Infographic Maker, Visualize, Google Developers, Easel.ly
Of course you could also do a Visual Project free-hand and scan.
