Scenario

HCMG 4901

–

Applied Researc

h

Instructions for

Science Based Marketin

g

Scenari

o

A.

USE THIS FORM:

JUST TYPE

YOUR FULL RESPONSE

BELOW EACH

OUTLINE NUMBER

Cover Pag

e

:

HCMG 4901 Sprin

g

202

1

Individual Journal Article Critique and Scenari

o

Your Nam

e

:

Dat

e

:

Scenario

:

You are a leader in the marketing division of a healthcare organization, business or

agency.

With the current crisis in providing vaccination to control the COVID

-

19

epidemic, many different healthcare

-

related organizations, businesses or agencies will

be enlisted to help provide this service.

Your task is to insure the highest possible uptake

of the product you are providing.

(That product is vaccination for COVID

-

19 to the target population (the American

public, your clients or your workforce). Use full sentences in all of your responses and

be sure to explain your answer

.

1.

What organization,

institution, business or agency might find the information in this article

useful?

2.

State your goal(s) for this effort.

Use full sentences and explain the goal(s)

.

3.

Unintende

d

effects of this effort

:

a.

In addition to your work

-

related task of improving uptake, is there another benefit that

marketing vaccination might have for your organizatio

n

?

(unintended benefits).

Why do

you think this

?

b.

Do you anticipate any unintended consequences?

Why or why not

?

4.

How will yo

u

ensure success?

State and describe three actions that you will take to achieve

your goals of providing vaccinations to your targeted population

?

a.

Action

1

b.

Action

2

c.

Action

3

5.

How will you measure that success

?

HCMG 4901 – Applied Research

Instructions for Science Based Marketing Scenario

A. USE THIS FORM: JUST TYPE YOUR FULL RESPONSE BELOW EACH

OUTLINE NUMBER

Cover Page:

HCMG 4901 Spring 2021

Individual Journal Article Critique and Scenario

Your Name:

Date:

Scenario:

You are a leader in the marketing division of a healthcare organization, business or

agency. With the current crisis in providing vaccination to control the COVID-19

epidemic, many different healthcare-related organizations, businesses or agencies will

be enlisted to help provide this service.

Your task is to insure the highest possible uptake of the product you are providing.

(That product is vaccination for COVID-19 to the target population (the American

public, your clients or your workforce). Use full sentences in all of your responses and

be sure to explain your answer.

1. What organization, institution, business or agency might find the information in this article

useful?

2. State your goal(s) for this effort. Use full sentences and explain the goal(s).

3. Unintended effects of this effort:

a. In addition to your work-related task of improving uptake, is there another benefit that

marketing vaccination might have for your organization? (unintended benefits). Why do

you think this?

b. Do you anticipate any unintended consequences? Why or why not?

4. How will you ensure success? State and describe three actions that you will take to achieve

your goals of providing vaccinations to your targeted population?

a. Action 1

b. Action 2

c. Action 3

5. How will you measure that success?