Marketing

HCM325ModuleTwoShortPaperWorksheet.docx

Home >Business & Finance homework help >Marketing homework help >Marketing

HCM 325 Module Two Short Paper Worksheet

Identify the target market for your selected product/service. Consider the following methods by which you can segment and describe your target market. Select the three that are most relevant for your project; conduct research in order to describe your target market in each of the three areas.

Part I. Target Market

Identify the specific target market for your selected product/service:

Part II. Target Market Profile: Select three of the following segmentations to describe the target market:

Geographic segmentation:

_____________________________________________________________________

Demographic segmentation:

_____________________________________________________________________

Psychographic (lifestyle) segmentation:

_____________________________________________________________________

Health risk segmentation:

_____________________________________________________________________

Usage segmentation:

_____________________________________________________________________

Payer segmentation:

_____________________________________________________________________

Benefit segmentation:

_____________________________________________________________________

Part III. Use the information from the work completed in Part II to answer the following question:

How are customer needs relevant in marketing your healthcare product or service? Support your response with specific examples from your target market profile.

_____________________________________________________________________