2nd chapter
Amie1997
HCA698_CHAPTER2.pptxHCA 698 – Final Project / Business Plan
CHAPTER 2
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1
Chapter 1: Market Analysis
Questions?
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Rubric for Chapter 1 (Sub-headings)
[First Paragraph]
Introduction
Company Analysis
Marketing Definition, Potential, & Demand
Competitor Analysis
Customer Analysis
Marketing Objectives & Goals
Marketing Strategy
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3
Introducing….
Chapter 2: Feasiblity Analysis
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Rubric for Chapter 2 (Sub-headings)
Pricing Management
Distribution Management
Communications Management
Management & Control
SWOT Analysis
Total of 20 points
Excellent (3-4 pts)
Satisfactory (1-2 pts)
Unacceptable (1-2 pts)
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5
Rubric for Chapter 2
Pricing Management
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6
10–7
Pricing Strategies
Factors affecting the pricing decision:
The degree of competitive pressure
The availability of sufficient supply
Seasonal or cyclical changes in demand
Distribution costs
The product’s life-cycle stage
Changes in production costs
Prevailing economic conditions
Customer services provided by the seller
The amount of promotion
The market’s buying power
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7
Rubric for Chapter 2
Pricing Management
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8
Various economic indicators such as new orders, housing starts, inventories, and consumer spending
Range of prices for the same, complementary, and substitute products; base prices; and discount structures
Customers, customer demand patterns in seasonal variations in demand, and governmental regulations affecting demand
Rubric for Chapter 2
General economic trends
Market data
Pricing data
6–9
Pricing Management
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9
Rubric for Chapter 2 (Sub-headings)
Pricing Management
Distribution Management
Communications Management
Management & Control
SWOT Analysis
Total of 20 points
Excellent (3-4 pts)
Satisfactory (1-2 pts)
Unacceptable (1-2 pts)
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10
Rubric for Chapter 2
Distribution Management
(Operational Procedures)
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Rubric for Chapter 2 (Sub-headings)
Pricing Management
Distribution Management
Communications Management
Management & Control
SWOT Analysis
Total of 20 points
Excellent (3-4 pts)
Satisfactory (1-2 pts)
Unacceptable (1-2 pts)
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12
Rubric for Chapter 2
Communications Management
What info needs to flow in and out of the organization?
Who needs what info?
What’s the format of info? (How does it flow?)
Who is responsible / Who oversees the flow?
Weekly “all hands on deck” call / meeting
Formal
Informal
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Rubric for Chapter 2 (Sub-headings)
Pricing Management
Distribution Management
Communications Management
Management & Control
SWOT Analysis
Total of 20 points
Excellent (3-4 pts)
Satisfactory (1-2 pts)
Unacceptable (1-2 pts)
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14
Rubric for Chapter 2
Management & Control
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Rubric for Chapter 2
Management & Control
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Rubric for Chapter 2 (Sub-headings)
Pricing Management
Distribution Management
Communications Management
Management & Control
SWOT Analysis
Total of 20 points
Excellent (3-4 pts)
Satisfactory (1-2 pts)
Unacceptable (1-2 pts)
SWOT (brief description)
Strengths (1 paragraph)
Weaknesses (1 paragraph)
Opportunities 1 (paragraph)
Threats (1 paragraph)
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17
Rubric for Chapter 2
SWOT Analysis
Start here
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Class Exercise
Healthcare – Internal & External Environment
Increasing workforce diversity
Aging of the workforce
Labor shortages
Changing worker values and attitudes
Advances in technology
Changes in governmental legislation (ACA)
| S. W. | O. T. |
S.W.O.T.
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Class Exercise
S.W.O.T.
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