HCA 421 Health Care Planning & Evaluation WK3-D2

Required Resources

Required Text

Read from the course text,

Strategic management in healthcare organizations

:

o

Chapter 2: Leadership, Governance, Values, and Culture

o

Chapter 8:

Oper

ational and Budget Planning

Articles

1.

Crain, R. (2012). Want a better relationship with consumer? First, know your brand.

Advertising Age 83

(2)17. Retrieved from the EBSCOhost database.

2.

Childs, B.H. (2000).

From boardroom to bedside:A comprehensive organizational

healthcare ethics

(Links to an external site.)Links to an external

site.

.

HEC Forum

12

(3):235

-

249.

3.

Reilly, P. (2012). Leading change in a new era.

Health Care Finance Management 66

(1)

53

-

57. Retrieved from the ProQuest database.

4.

Silverman, H.J. (2000).

Organizational ethics in healthcare organizations: Proactively

managing the ethical climate to ensure organizational integrity

(Links to an external

site.)Links to an external site.

.

HEC Fo

rum

12 (3).

Recommended Resource

Multimedia

National Institutes of Health (NIH). (2012).

Videos of planning and evaluation:

Program

analyst

(Links to an external site.)Links to an external site.

. Retrieved from

http://www.youtube.com/watch?v=HWU2zbTCf9E&feature=youtube_gdata.

Required Resources

Required Text

Read from the course text, Strategic management in healthcare organizations:

o Chapter 2: Leadership, Governance, Values, and Culture

o Chapter 8: Operational and Budget Planning

Articles

1. Crain, R. (2012). Want a better relationship with consumer? First, know your brand.

Advertising Age 83(2)17. Retrieved from the EBSCOhost database.

2. Childs, B.H. (2000). From boardroom to bedside:A comprehensive organizational

healthcare ethics (Links to an external site.)Links to an external site.. HEC Forum

12(3):235-249.

3. Reilly, P. (2012). Leading change in a new era. Health Care Finance Management 66 (1)

53-57. Retrieved from the ProQuest database.

4. Silverman, H.J. (2000). Organizational ethics in healthcare organizations: Proactively

managing the ethical climate to ensure organizational integrity (Links to an external

site.)Links to an external site.. HEC Forum 12 (3).

Recommended Resource

Multimedia

National Institutes of Health (NIH). (2012). Videos of planning and evaluation: Program

analyst (Links to an external site.)Links to an external site.. Retrieved from

http://www.youtube.com/watch?v=HWU2zbTCf9E&feature=youtube_gdata.