REPORT

HC3152IndividualAssignmentV01

HOLMES INSTITUTE

FACULTY OF

HIGHER EDUCATION

HC3152 Individual Assignment

Weight 20%

Due Date: Friday, 28 September 2018 (The end of week 10)

As part of your individual assignment, you are required to develop a report based on the

following article and video:

1. ‘The future of the retail store – what does online mean for bricks and mortar?’

2. ‘Future of retail in Australia’ Available:

https://home.kpmg.com/au/en/home/insights/2018/04/bernard-salt-next-5-years-retail-

future-australia.html [accessed: 21 July 2018]

The instructions to complete your assignment are as follow:

1. Select a retail store to be the focus of this assignment from the below list only:

Australia Post

The Reject Shop Repco

Aldi Supermarket Priceline First Choice Liqueur

Bing Lee Myer Rivers

Big W Target Flight Center

Coles Dan Murphy Vodafone Shop

Chemist Warehouse Costco Optus Retail

IGA David Jones McDonalds

Harvey Norman Fantastic Furniture EB Games

JB-Hifi Bunnings Warehouse Rebel Sport

2. Briefly describe the current operation of your selected retail.

3. Conduct a further research in the peer reviewed recent journal articles in ProQuest or

other reputable journal database to find at least Five (5) articles relevant to the

assignment.

4. The ideas from these articles will be incorporated into the discussion in the main

assignment.

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5. An attachment to the assignment will list the correct Harvard referencing of each of

the journal articles and a brief outline of the key points in the journal article that are

relevant to the assignment. Do not summarise the journal article. Identify the key

points and briefly describe them and their relevance to the assignment.

6. You should review and refine your refinement and polishing of the ideas and the

communication of ideas, prior to the submission of the report.

7. Your report must lead to recommendations on how your selected retail store can

become more effective through the use of internet technologies.

8. The structure of the report should be as follows:

• Holmes Assignment Cover page

• Table of Contents

• Introduction

• Body of the report

• Conclusions and recommendations

• References

• Appendices

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HC3152 Individual Assignment Marking Rubric

Criteria

w e ig

h t

Excellent

Good

Satisfactory

Beginning

Topic/Content /20% � Directly relevant

/(16-20) � Somewhat relevant

/(11-15) � Remotely related

/(6-10) � Totally unrelated

/(0-5)

Organization /10%

� Good organization; points are logically ordered; sharp sense of beginning and end

/(8-10)

� Organized; points are somewhat jumpy; sense of beginning and ending

/(5-7)

� Some organization; points jump around; beginning and ending are unclear /(3-4)

� Poorly organized; no logical progression; beginning and ending are vague

/(0-2)

Quality of Information

/20%

� Supporting details specific to subject

/(16-20)

� Some details are non- supporting to the subject

/(11-15)

� Details are somewhat sketchy. Do not support topic

/(6-10)

� Unable to find specific details /(0-5)

Grammar, Usage, Mechanics, Spelling

/20% � No errors

/(16-20) � Only one or two errors

/(11-15) � More than two errors

/(6-10) � Numerous errors distract from

understanding /(0-5)

Interest Level /10%

� Vocabulary is varied; supporting details vivid

/(8-10)

� Vocabulary is varied; supporting details useful

/(5-7)

� Vocabulary is unimaginative; details lack “color”

/(3-4)

� Basic vocabulary; needs descriptive words

/(0-2)

Neatness /10%

� Typed; clean; neatly bound in a report cover; illustrations provided

/(8-10)

� Legible writing, well-formed characters; clean and neatly bound in a report cover

/(5-7)

� Legible writing, some ill-formed letters, print too small or too large; papers stapled together

/(3-4)

� Illegible writing; loose pages /(0-2)

Referencing /10%

� References are consistently correct using Harvard style. No missing citations.

/(8-10)

� Generally correct referencing (if called for) using Harvard style.

/(5-7)

� References are used, but not used consistently

/(3-4)

� References (if called for) are missing or do not use correct referencing style.

/(0-2)

Assignment Score ____________/100 * Convert to 20% = Final Score _______________/20_

HC3152IndividualAssignmentV01

The future of the retail store – what does online mean for bricks

and mortar?

Published on 24 September 2013 in Events & programs, Latest statistics, Online business, Online presence,Online retail |

Earlier this year Netscape founder Marc Andreessen controversially claimed that “retail is dead”.

He believed that online competition will result in the complete extinction of physical stores. But

is this view a bit extreme? Founder and CEO of Retail Prophet, Doug Stephens thinks so.

Speaking at the Online Retailer Conference, Doug strongly believes that in fact the future of retail

will involve important roles for both physical and online. And this is largely because we don’t go

shopping just to acquire things. It’s like saying we go to restaurants just to eat food. Shopping is a

social ritual.

The statistics show that online retail is growing. 2013 will see an estimated $1.2 trillion in

ecommerce sales around the world, which equates to year-on-year growth of 19%. Doug argues

that is completely conceivable that by 2022, online will account for 30% of all sales. Buying

online can offer convenience and competitive prices.

But shopping is about more than convenience and competitive prices. It also offers an opportunity

to satisfy our deep human need for social interaction. Doug uses the example of people camping

outside Apple stores for days or even weeks to purchase the latest iPhone or iPad. They could just

buy the product online, or even in store a few days later. But it’s the experience they are there for.

Everything we know about retail is changing and, according to Doug, mobile is the accelerant on

the fire of this change. The increasing popularity of smartphones is giving consumers greater

access to information and products than ever. We think – and expect – that we can get anything

we want, whenever we want, where ever we are.

We can already see a lot of innovation in how retailers are seeking to meet those

expectations.Kate Spade created digital windows in New York which showcased products and

offered a large touchscreen monitor to browse and purchase items. Your item will be delivered to

you in New York within an hour – 24 hours a day.

Doug’s advice to retailers in the face of this change is to stop thinking about channels. Think

about moments. Online technology offers your consumers the opportunity to buy your product in

any moment. Your physical store, meanwhile, offers your customers experiences and moments to

fall in love with your brand.

In the future your physical retail store will be less about distribution. Purchase and distribution

will happen increasingly through online channels. Doug believes your store should start to focus

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more on “distributing experiences”. The store will be less about taking something and more about

experiencing or making something. One example of this is Sport Chek, who have created a

concept store in Toronto [VIDEO] where physical and digital collide. Using 140 screens

throughout the store, customers can play with products, view live Twitter reviews, request sample

products to try, and even design and order their own custom Reebok shoes.

According to Doug, the future of retail is very much “phy-gital”. It’s no longer about one or the

other – it’s not a debate. Doug’s final advice is that you should stop competing to be the cheapest.

You need to let your store be a source of media that gives remarkable experiences so that

customers will want to buy your product in any moment from any channel that best suits them.

By Natalie, Dept Comms