group assignment of international strategic managent

Page | 1 HC3141_Assignment_Guidelines_T1_2020

HOLMES

INSTITUTE

FACULTY OF

HIGHER

EDUCATION

ASSESSMENT DETAILS AND SUBMISSION GUIDELINES

Trimester T1 2020

Unit Code HC3141

Unit Title International Strategic Management

Assessment Type Assessment 2: Group Assignment

Group Size: 4 Persons

Assessment Title Strategic Company Report

Purpose of the

assessment (with

ULO Mapping)

Students are required to demonstrate theoretical and practical knowledge

of strategic management in an international context.

Weight 40% of the total assessments:

Total Marks 40 Marks:

Word limit Not more than 2000 words.

Due Date The written report is due by week 10 Saturday at 11.59 pm.

Submission

Guidelines

• Please see section “How to Self-Enrol in Groups” on Blackboard for self- enrolment in Groups.

• Holmes is aware of the issues that some students are facing in forming groups for the Group Assignment. If there are extenuating circumstances which prevent you from forming a group for the Group Assignment, then please contact your Unit Coordinator.

• Please make sure that all group members need to be finalised 2 weeks prior to the assessment submission date.

• All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.

• The assignment must be in MS Word format, double spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.

Page | 2 HC3141_Assignment_Guidelines_T1_2020

• Reference sources must be cited in the text of the report and listed appropriately at the end in a reference list using Harvard referencing style.

• A minimum of ten (10) references, at least five (5) from peer-reviewed

journal relevant to the unit.

ASSIGNMENT SPECIFICATIONS

Purpose

This assignment aims at demonstrating theoretical and practical knowledge towards

identifying various strategies adopted by companies in a global environment.

In groups of 4, students must:

Step 1: identify a company (Australian Company only) in any industry of their choice. This could

be the company you are currently working in or have worked in previously, or a company you

are otherwise familiar with, either through personal experience or through a literature search.

Following are the industries where you can choose a company:

• Agriculture

• Tourism

• Pharmaceutical

• Health

• Organic food

• Wine

• Sports/Events

• Information Technology

• Communication Note: Students are not allowed to choose fast food or retail industries for this assignment.

Step 2: Your task then is to examine the environment the company has been operating and its

growth strategies drawing on relevant concepts and theories taught in this unit.

Step 3: Based on your examination in step 3 above, make specific recommendations on

alternative growth strategies for the company.

Use the following structure for your assignment:

1. Introduction – Industry and your company 2. The micro and macro-environment in which this company is operating – briefly discuss

main factors

3. Company’s competitive advantage over its rivals. 4. Is this company following any Generic Strategies of Porters (Cost leadership, Focus or

Differentiation)?

5. Discuss the company’s growth strategies like diversification or Integration or if the company is using Ansoff matrix to grow in their market.

6. Strategic recommendations at the functional and business level 7. Harvard referencing style to be used for at least 10 references. Quality journal articles

from ProQuest database are highly recommended in getting good marks.

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MARKING CRITERIA

Marking criteria written report Weighting

Group Report

Introduction 4.00%

Macro/micro-environment 5.00%

Company’s competitive advantage 5.00%

Company’s generic strategies 7.00%

Growth strategies 7.00%

Recommendations 7.00%

Report format, presentation and referencing 5.00%

TOTAL Weight 40.0 %

MARKING RUBRIC COMPANY STRATEGIC REPORT

Excellent

(75% -100%)

Very Good

(50% - 75%)

Good

(25% - 50%)

Satisfactory

(up to 25%)

Unsatisfactory

(0)

Introduction

[4 Marks]

Excellent background of company and

the industry with all relevant information

[3.25-4]

Detailed

background

of company

and industry

[2.5-3.25]

Backgroun

d of

company

and

industry

lacks

relevant

information

[1.75–2.5]

Brief

Introduction.

Unclear

discussion

[1–1.75]

Does not

provide any

background

information

Macro/Micro

Environment

[5 Marks]

Detailed

explanation of

Macro/Micro

environment

with examples

[4-5]

Micro/macro

environment

explained

[3-4]

Lacking

either micro

or macro

environment

[2-3]

Micro/Micro

environment

discussed

theory but

no relevance

to company

[1–2]

Unclear,

irrelevant

discussion

Page | 4 HC3141_Assignment_Guidelines_T1_2020

Company’s

competitive

advantage

[5 Marks]

Competitive

advantage against

the rivals explained

well with examples

[4-5]

Competitive

advantage

against the

rivals

explained

[3-4]

Brief

discussion of

competitive

advantage,

lacking

discussion

about rivals

[2-3]

Competitive

advantage

discussed

theory but

no relevance

to the

chosen

company

[1–2]

Unclear,

irrelevant

discussion

Company’s

generic strategies

[7 Marks]

Generic strategies

for the chosen

company explained

well with examples

[5.5-7]

Generic

strategies

for the

chosen

company

Explained

[4-5.5]

Generic

strategies:

inadequate

discussion

[2.5-4]

Generic

strategies

discussed in

theory,

relevance to

the chosen

company

missing

[1-2.5]

Unclear,

irrelevant

discussion

Growth strategies

[7 Marks]

Clear discussion of

growth strategies

with relevant

examples

[5.5-7]

Growth

strategies

discussed

well

[4-5.5]

Few growth

strategies

discussed

[2.5-4]

Inadequate

discussion

of growth

strategies

[1-2.5]

Growth

strategies not

discussed, not

aligned with

the chosen

company

Recommendation

s

[7 Marks]

Appropriate

recommendations

, aligning the

chosen strategies

discussed well

with examples

[5.5-7]

Good,

realistic

Recommend

-

ations

explained

well

[4-5.5]

Recommend-

ations

discussed

adequately

[2.5-4]

Theoretical discussion of Recommend

- ations, not

aligned with

the chosen

company

[1-2.5]

Recommendati

ons

not aligned

with chosen

strategies

Report format,

presentation and

referencing

[5 Marks]

All the elements of

academic writing

met with adequate

references in

Harvard style from

peer reviewed

journal relevant to

the topic

[4-5]

Adequate

references,

Harvard

style from

peer

reviewed

journal

relevant to

the topic

[3-4]

Few

references,

Harvard style

followed.

Most

academic

writing

elements

followed.

[2-3]

Few

elements of

academic

writing

missing,

inadequate

references

or mostly

not peer

reviewed

[1–2]

Several spelling

mistakes,

academic

writing

elements

missing,

Harvard

referencing not

followed