Marketing case
woshinibaba
HBRCase_BedBath_Beyond.pdf
HBR Case: Bed Bath & Beyond Questions:
1. Why do analysts consider BB&B to be a “no-moat” company?
2. Critique BB&B’s loyalty and discount program
3. Describe the customer journey model. How does the digital age alter the traditional
customer journey model?
4. What are digital-age trends in retailing? What are their challenges for an established retailer like BB&B?
5. What measures should BB&B implement to adapt to the rapidly changing market environment and ultimately ensure the company’s long-term competitiveness?
