Humming Bird Feeders of America INC

Humming Bird Feeders of America, Inc.

Prospectus

Our Mission

To inspire and nurture the human love of humming birds. To provide unparalleled

product customization, superior customer service, and a wide selection of products with a

continual focus on the protection and education of the community in regards to humming birds.

About HBFA

Humming Bird Feeders of America, Inc (HBFA) is a retailer specializing in bird feeders,

with a concentration on an extensive selection of custom humming bird feeders. HBFA offers

one of the largest selections of humming bird related products of any store in the United States of

America, operating on the premise of customization, vast selection, and superior customer

service.

HBFA has been in business since 2005, providing humming bird related products and

service to customers in North and South Florida. HBFA has been the recipient of the

Environmental Company of the Year award in 2006 and the Outstanding Treasure Coast Service

Provider, 3 years in a row. HBFA holds annual fund raising events and informational seminars

to educate and raise community awareness about fowl in the area. HBFA is committed to

supporting the community and the environment.

HBFA operates 2 retail stores. The company headquarters and main retail location is

located in Port Saint Lucie, Florida and the satellite retail shop is in located in Jacksonville,

Florida. The company employs 8 full-time employees and 20 part-time employees.

Our Products

Our custom humming bird feeders are hand crafted by skilled artists using top quality

wood, metal, resin, and glass. Our feeders accurately reflect the custom designs requested by our

clientele. Every custom feeder is a unique piece of functional artwork. Our feeders include the

following:

Large feeders – Custom feeders up to ten feet tall - example: 72” hand-blown glass

sculpture of 36 flowers crafted for the Denver Zoo. $19,000

Medium feeders – Custom feeders from 18” to 36” – example: 24” metal and glass

sculpture of a black bear for the Yellowstone National Park Hotel. $4,000

Small feeders – Custom feeders up to 18” – example: 12” hand-blown glass sculpture of

Jacksonville Jaguars logo. $300

Off the shelf feeders – Wide variety of bird feeders that are ready to be purchased $40 -

$500

Future Goals

As a business, we have been growing much faster than originally anticipated; however,

we need to expand the business to continue growing. Our current contingency plan includes

starting a comprehensive E-Commerce Website that will serve a global customer base. We

strive to hold the title as the global leader in the bird feeder industry, in terms of customization,

selection, and sales.

Target Customer Base

Category Primary Secondary

Age 35 - 49

50 - 70

Annual Income $40,000 - $70,000 $71,000 +

Type Individuals Individuals

Adults per household 2 2

Children per household 2 0

Location Global Global

Race All All

In addition, our Target Customer Base includes businesses of all types.

Your Task

Congratulations, you have been selected as a vital member of the HBFA E-Commerce

Launch Team. As of today, we do not have an Internet website; however, we have come to

realize the importance of a website as we grow into the future. Your task is to develop a series

of case studies that will address the various policies, procedures, and issues revolving around the

launch of our e-commerce division. Good luck on the project.