Week 9 Assignment - Presentation Recording
SUNKISSED
Harris_PE4_PPT.pptx.pptxTitle: How Social Media Can Help An Organization Improve Performance.
Name: Marquette Harris
Course: Professional Communication
Date : 11/06/2021
Agenda: ways that social media enhance organization performance:
Employee recruitment
Market research
Marketing campaign
Gives the organization competitive advantage (Style,2017)
Public relation
Customer relationship management
Sales campaign
Customer retention
Introduction
•Social media advancement has been observed over the years, and currently, it is widely used by organizations to enhance their performance.
•Social media can build networks of contacts and share different content, which enhances the organization's performance.
•Social media platforms highly support the organization's performance in different fields like marketing which maximizes profits.
Types of social media sites
1.Employee recruitment
•Social media enhances performance by enabling employee recruitment.
•Companies use social media platforms like Facebook to publish jobs with well-stated qualifications.
•Candidates apply for their jobs online, and social media also completes an application background check.
• Organizations can also use social media comments to gauge the performance of their recruiting efforts.
Example of how social media enhances employee recruitment
2. Market research
•Most organizations use social media to learn more about consumers' lifestyles which they use to enhance their overall performances.
• Using social media trends to gain a competitive advantage. A corporation might establish a target market approach that relies on its results and develop a marketing plan.
3.Sales campaign
Companies increase their performance through sales campaigns.
A sales campaign is done by allowing customers to post product ratings on social media.
High product rating increases sales by persuading other buyers to purchase the products.
Example of sales campaign one social media
4. Public relation
•A corporation can distribute corporate news to a targeted audience using Twitter, LinkedIn, and other social media sites.
•For example, investor relations can use social media platforms to engage a specific audience while limiting the negative consequences of poor news that can easily “go viral” on the Internet(Parveen et al, 2015).
•Therefore, public relations highly enhances organizational performances.
Impact of social media in public relation
Conclusion
Social media is a great influence on organizational performances.
Not only in consumer relations but also in sales, marketing and cost control.
During this era most of the organizations are using social media which have highly maximized their profit and lowered cost.
Therefor lot of business rely on social media to bust their performances.
Work cited
Style, L. & S. (2017, May 1). 10 ways to use social media to improve business performance. Lake & Sumter STYLE. Retrieved November 5, 2021, from https://www.lakeandsumterstyle.com/10-ways-to-use-social-media-to-improve-business-performance/.
Parveen, F., Jaafar, N. I., & Ainin, S. (2015). Social media usage and organizational performance: Reflections of Malaysian social media managers. Telematics and informatics, 32(1), 67-78.
