marketing case study

profilemy_99
HardKnocksDecisionMetrics.xlsx
Home>Business & Finance homework help>Marketing homework help>marketing case study

Sheet1

Place an X in the appropriate box & the sheet will calculate a score for you. The lower the score for a test, the more likely that it is "appropriate"
Option 1: Sell the Locks At A Loss Yes Maybe No Option 2: Use cheaper materials for all locks Yes Maybe No
1 2 3 4 5 6 7 1 2 3 4 5 6 7
Publicity Test Would I want to see this action I'm about to take on the front page of the New York Times? Publicity Test Would I want to see this action I'm about to take on the front page of the New York Times? Please note that this sheet will calculate the scores for you. All you have to do is put an "X" in the appropriate box for each question.
Moral Mentor Test Would the person I admire most engage in this activity? Moral Mentor Test Would the person I admire most engage in this activity?
Admired Observer Test Would I want the person I admire most to see me doing this? Admired Observer Test Would I want the person I admire most to see me doing this?
The Transparency Test Could I give a clear explanation for this action, including an honest and transparent account of my motives, that would satisfy a fair and neutral moral judge? The Transparency Test Could I give a clear explanation for this action, including an honest and transparent account of my motives, that would satisfy a fair and neutral moral judge?
The Person In The Mirror Test After making this decision, will I be able to look at myself in the mirror and respect the person I see there? The Person In The Mirror Test After making this decision, will I be able to look at myself in the mirror and respect the person I see there?
The Golden Rule Test Would I like to be on the receiving end of this action, and all its potential consequences? The Golden Rule Test Would I like to be on the receiving end of this action, and all its potential consequences?
Total Score for This Option 0 Total Score for This Option 0
Option 3: Close American factory, send production overseas Yes Maybe No Option 4: Fool the SuperBigMart customers Yes Maybe No
1 2 3 4 5 6 7 1 2 3 4 5 6 7
Publicity Test Would I want to see this action I'm about to take on the front page of the New York Times? Publicity Test Would I want to see this action I'm about to take on the front page of the New York Times?
Moral Mentor Test Would the person I admire most engage in this activity? Moral Mentor Test Would the person I admire most engage in this activity?
Admired Observer Test Would I want the person I admire most to see me doing this? Admired Observer Test Would I want the person I admire most to see me doing this?
The Transparency Test Could I give a clear explanation for this action, including an honest and transparent account of my motives, that would satisfy a fair and neutral moral judge? The Transparency Test Could I give a clear explanation for this action, including an honest and transparent account of my motives, that would satisfy a fair and neutral moral judge?
The Person In The Mirror Test After making this decision, will I be able to look at myself in the mirror and respect the person I see there? The Person In The Mirror Test After making this decision, will I be able to look at myself in the mirror and respect the person I see there?
The Golden Rule Test Would I like to be on the receiving end of this action, and all its potential consequences? The Golden Rule Test Would I like to be on the receiving end of this action, and all its potential consequences?
Total Score for This Option 0 Total Score for This Option 0
Option 5: Tell SuperBigMart to forget the whole thing and risk the investors' anger Yes Maybe No
1 2 3 4 5 6 7
Publicity Test Would I want to see this action I'm about to take on the front page of the New York Times?
Moral Mentor Test Would the person I admire most engage in this activity?
Admired Observer Test Would I want the person I admire most to see me doing this?
The Transparency Test Could I give a clear explanation for this action, including an honest and transparent account of my motives, that would satisfy a fair and neutral moral judge?
The Person In The Mirror Test After making this decision, will I be able to look at myself in the mirror and respect the person I see there?
The Golden Rule Test Would I like to be on the receiving end of this action, and all its potential consequences?
Total Score for This Option 0