DATA ANALYTICS VIDEO EXERCISE
yugigogo09
hansen-pizzadataset.xlsxdata
| id | taste | coupon | discount | favorite | flavor | leave | specials | serve | money | occasion | sports | travel | politics | income | famsize | loyalty | satisfy | quality | value | ph_fov | lc_fov | nightoff | gpv | treat | family | spend |
| 11 | 1 | 4 | 5 | 1 | 2 | 4 | 4 | 1 | 5 | 2 | 4 | 1 | 1 | 1 | 6 | 2 | 4 | 5 | 2 | 4 | 15 | 0 | 15 | 0 | 55 | 70 |
| 83 | 2 | 5 | 4 | 2 | 2 | 5 | 5 | 2 | 4 | 2 | 3 | 1 | 3 | 2 | 5 | 1 | 4 | 4 | 2 | 4 | 15 | 0 | 10 | 0 | 55 | 65 |
| 66 | 2 | 5 | 5 | 2 | 1 | 5 | 5 | 2 | 5 | 1 | 4 | 2 | 3 | 3 | 7 | 2 | 5 | 5 | 3 | 6 | 6 | 10 | 15 | 30 | 55 | 110 |
| 13 | 2 | 5 | 4 | 2 | 2 | 5 | 5 | 2 | 4 | 2 | 4 | 2 | 3 | 2 | 4 | 1 | 4 | 4 | 2 | 4 | 15 | 0 | 20 | 0 | 50 | 70 |
| 6 | 1 | 4 | 5 | 1 | 2 | 4 | 4 | 1 | 5 | 2 | 4 | 1 | 1 | 3 | 5 | 2 | 4 | 3 | 1 | 4 | 14 | 0 | 15 | 0 | 50 | 65 |
| 86 | 1 | 4 | 5 | 1 | 2 | 4 | 4 | 1 | 5 | 2 | 5 | 1 | 1 | 3 | 6 | 1 | 5 | 4 | 3 | 4 | 20 | 0 | 10 | 15 | 45 | 70 |
| 85 | 1 | 4 | 5 | 1 | 2 | 4 | 4 | 1 | 5 | 2 | 5 | 1 | 5 | 3 | 5 | 2 | 4 | 4 | 2 | 3 | 10 | 0 | 10 | 0 | 45 | 55 |
| 7 | 1 | 4 | 5 | 1 | 2 | 4 | 4 | 1 | 5 | 2 | 5 | 1 | 2 | 2 | 5 | 2 | 4 | 4 | 2 | 5 | 15 | 0 | 20 | 20 | 40 | 80 |
| 39 | 2 | 5 | 4 | 2 | 2 | 5 | 5 | 2 | 4 | 2 | 3 | 1 | 3 | 3 | 3 | 1 | 4 | 3 | 1 | 5 | 15 | 0 | 30 | 15 | 35 | 80 |
| 40 | 1 | 4 | 5 | 1 | 2 | 4 | 4 | 1 | 5 | 2 | 4 | 3 | 4 | 2 | 5 | 1 | 4 | 4 | 2 | 4 | 10 | 10 | 20 | 10 | 35 | 75 |
| 41 | 1 | 4 | 5 | 1 | 2 | 4 | 4 | 1 | 5 | 2 | 5 | 2 | 5 | 2 | 6 | 1 | 4 | 4 | 2 | 4 | 8 | 0 | 15 | 10 | 35 | 60 |
| 57 | 5 | 2 | 2 | 4 | 5 | 2 | 1 | 4 | 2 | 5 | 1 | 5 | 5 | 4 | 4 | 5 | 5 | 5 | 4 | 13 | 2 | 155 | 0 | 55 | 35 | 245 |
| 95 | 5 | 1 | 1 | 5 | 5 | 1 | 2 | 5 | 2 | 4 | 1 | 4 | 2 | 5 | 5 | 5 | 5 | 5 | 4 | 16 | 0 | 185 | 10 | 80 | 35 | 310 |
| 12 | 2 | 5 | 4 | 2 | 2 | 5 | 5 | 2 | 4 | 2 | 3 | 2 | 2 | 3 | 9 | 1 | 5 | 5 | 2 | 4 | 20 | 10 | 30 | 0 | 30 | 70 |
| 64 | 1 | 4 | 5 | 1 | 2 | 4 | 4 | 1 | 5 | 2 | 5 | 1 | 1 | 2 | 7 | 1 | 4 | 4 | 2 | 3 | 15 | 0 | 25 | 0 | 30 | 55 |
| 62 | 1 | 4 | 5 | 1 | 2 | 4 | 4 | 1 | 5 | 2 | 4 | 1 | 4 | 2 | 4 | 3 | 4 | 4 | 2 | 4 | 12 | 0 | 30 | 0 | 30 | 60 |
| 5 | 1 | 4 | 5 | 1 | 2 | 4 | 4 | 1 | 5 | 2 | 4 | 1 | 5 | 3 | 4 | 1 | 4 | 4 | 2 | 3 | 12 | 0 | 25 | 0 | 30 | 55 |
| 9 | 2 | 5 | 5 | 2 | 1 | 5 | 5 | 2 | 5 | 1 | 4 | 2 | 4 | 4 | 6 | 3 | 4 | 3 | 1 | 5 | 10 | 10 | 40 | 15 | 30 | 95 |
| 68 | 2 | 5 | 5 | 2 | 1 | 5 | 5 | 2 | 5 | 1 | 4 | 1 | 5 | 4 | 4 | 1 | 4 | 4 | 2 | 4 | 10 | 15 | 25 | 0 | 30 | 70 |
| 82 | 1 | 4 | 5 | 1 | 2 | 4 | 4 | 1 | 5 | 2 | 4 | 1 | 2 | 1 | 5 | 1 | 4 | 4 | 2 | 4 | 10 | 0 | 20 | 15 | 30 | 65 |
| 38 | 2 | 5 | 5 | 2 | 1 | 5 | 5 | 2 | 5 | 1 | 3 | 1 | 2 | 1 | 4 | 1 | 5 | 4 | 2 | 3 | 10 | 0 | 15 | 0 | 30 | 45 |
| 81 | 2 | 5 | 4 | 2 | 2 | 5 | 5 | 2 | 4 | 2 | 4 | 1 | 1 | 1 | 4 | 1 | 4 | 4 | 2 | 3 | 10 | 10 | 15 | 0 | 30 | 55 |
| 84 | 1 | 4 | 5 | 1 | 2 | 4 | 4 | 1 | 5 | 2 | 3 | 2 | 4 | 2 | 5 | 2 | 4 | 3 | 1 | 3 | 10 | 10 | 15 | 0 | 30 | 55 |
| 53 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 5 | 4 | 4 | 4 | 1 | 3 | 4 | 4 | 5 | 5 | 3 | 10 | 6 | 25 | 30 | 100 | 30 | 185 |
| 88 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 5 | 4 | 4 | 4 | 5 | 3 | 5 | 3 | 5 | 5 | 3 | 9 | 4 | 15 | 0 | 130 | 30 | 175 |
| 89 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 4 | 4 | 4 | 5 | 1 | 3 | 5 | 3 | 5 | 5 | 3 | 7 | 4 | 15 | 0 | 80 | 30 | 125 |
| 94 | 5 | 1 | 1 | 5 | 5 | 1 | 2 | 5 | 2 | 4 | 2 | 4 | 1 | 4 | 3 | 4 | 4 | 4 | 3 | 13 | 2 | 145 | 15 | 50 | 30 | 240 |
| 27 | 5 | 2 | 2 | 4 | 5 | 2 | 1 | 4 | 2 | 5 | 3 | 5 | 1 | 5 | 4 | 4 | 5 | 5 | 4 | 17 | 1 | 200 | 15 | 75 | 30 | 320 |
| 1 | 5 | 2 | 2 | 4 | 5 | 2 | 1 | 4 | 2 | 5 | 2 | 4 | 5 | 4 | 3 | 4 | 5 | 5 | 3 | 14 | 1 | 165 | 0 | 72 | 30 | 267 |
| 28 | 5 | 2 | 2 | 4 | 5 | 2 | 1 | 4 | 2 | 5 | 2 | 4 | 2 | 5 | 4 | 4 | 5 | 5 | 3 | 15 | 0 | 155 | 15 | 80 | 30 | 280 |
| 31 | 1 | 4 | 5 | 1 | 2 | 4 | 4 | 1 | 5 | 2 | 5 | 1 | 5 | 1 | 9 | 2 | 4 | 3 | 1 | 3 | 20 | 0 | 15 | 10 | 25 | 50 |
| 33 | 2 | 5 | 4 | 2 | 2 | 5 | 5 | 2 | 4 | 2 | 3 | 1 | 2 | 3 | 4 | 1 | 4 | 4 | 2 | 4 | 15 | 10 | 10 | 15 | 25 | 60 |
| 67 | 2 | 5 | 5 | 2 | 1 | 5 | 5 | 2 | 5 | 1 | 5 | 1 | 4 | 3 | 8 | 2 | 5 | 4 | 2 | 3 | 15 | 0 | 10 | 15 | 25 | 50 |
| 30 | 2 | 5 | 4 | 2 | 2 | 5 | 5 | 2 | 4 | 2 | 5 | 2 | 4 | 2 | 5 | 1 | 5 | 5 | 2 | 3 | 12 | 0 | 15 | 0 | 25 | 40 |
| 37 | 2 | 5 | 5 | 2 | 1 | 5 | 5 | 2 | 5 | 1 | 4 | 1 | 1 | 1 | 6 | 1 | 4 | 4 | 2 | 3 | 12 | 0 | 10 | 15 | 25 | 50 |
| 42 | 1 | 4 | 5 | 1 | 2 | 4 | 4 | 1 | 5 | 2 | 5 | 1 | 1 | 2 | 5 | 1 | 4 | 3 | 1 | 3 | 10 | 0 | 25 | 0 | 25 | 50 |
| 65 | 2 | 5 | 4 | 2 | 2 | 5 | 5 | 2 | 4 | 2 | 5 | 2 | 2 | 2 | 3 | 2 | 4 | 3 | 1 | 3 | 8 | 0 | 20 | 0 | 25 | 45 |
| 49 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 4 | 4 | 5 | 4 | 2 | 3 | 4 | 4 | 5 | 4 | 3 | 9 | 6 | 20 | 15 | 110 | 25 | 170 |
| 24 | 2 | 2 | 1 | 2 | 3 | 2 | 2 | 2 | 2 | 1 | 2 | 1 | 1 | 5 | 6 | 2 | 3 | 3 | 3 | 3 | 1 | 15 | 0 | 15 | 25 | 55 |
| 10 | 2 | 5 | 4 | 2 | 2 | 5 | 5 | 2 | 4 | 2 | 4 | 2 | 5 | 1 | 7 | 2 | 4 | 4 | 2 | 3 | 15 | 0 | 20 | 0 | 20 | 40 |
| 98 | 2 | 5 | 4 | 2 | 2 | 5 | 5 | 2 | 4 | 2 | 5 | 1 | 2 | 3 | 6 | 1 | 4 | 4 | 3 | 3 | 15 | 0 | 25 | 0 | 20 | 45 |
| 36 | 1 | 4 | 5 | 1 | 2 | 4 | 4 | 1 | 5 | 2 | 4 | 3 | 5 | 1 | 6 | 2 | 4 | 4 | 2 | 2 | 15 | 0 | 10 | 0 | 20 | 30 |
| 34 | 1 | 4 | 5 | 1 | 2 | 4 | 4 | 1 | 5 | 2 | 5 | 1 | 3 | 2 | 5 | 1 | 4 | 3 | 1 | 3 | 12 | 10 | 15 | 0 | 20 | 45 |
| 61 | 2 | 5 | 5 | 2 | 1 | 5 | 5 | 2 | 5 | 1 | 4 | 1 | 3 | 3 | 4 | 2 | 5 | 4 | 2 | 3 | 12 | 15 | 10 | 0 | 20 | 45 |
| 74 | 5 | 5 | 4 | 5 | 4 | 5 | 5 | 5 | 4 | 4 | 3 | 5 | 2 | 4 | 4 | 3 | 4 | 4 | 3 | 8 | 6 | 30 | 0 | 100 | 20 | 150 |
| 99 | 1 | 2 | 1 | 2 | 2 | 1 | 1 | 2 | 2 | 2 | 1 | 1 | 1 | 3 | 4 | 1 | 4 | 4 | 4 | 2 | 1 | 0 | 0 | 0 | 20 | 20 |
| 35 | 2 | 5 | 5 | 2 | 1 | 5 | 5 | 2 | 5 | 1 | 5 | 1 | 4 | 2 | 6 | 1 | 4 | 4 | 2 | 2 | 20 | 0 | 15 | 0 | 15 | 30 |
| 70 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 4 | 4 | 4 | 5 | 3 | 3 | 5 | 4 | 5 | 5 | 3 | 9 | 10 | 50 | 25 | 80 | 15 | 170 |
| 47 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 4 | 4 | 5 | 5 | 5 | 4 | 5 | 3 | 5 | 5 | 3 | 8 | 10 | 15 | 0 | 110 | 15 | 140 |
| 32 | 1 | 4 | 5 | 1 | 2 | 4 | 4 | 1 | 5 | 2 | 5 | 1 | 1 | 4 | 9 | 2 | 4 | 4 | 2 | 4 | 10 | 0 | 50 | 0 | 15 | 65 |
| 15 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 5 | 5 | 4 | 8 | 6 | 15 | 15 | 105 | 15 | 150 |
| 20 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 5 | 4 | 5 | 5 | 4 | 5 | 4 | 3 | 5 | 5 | 4 | 8 | 6 | 25 | 0 | 100 | 15 | 140 |
| 51 | 5 | 5 | 4 | 5 | 4 | 5 | 5 | 5 | 4 | 4 | 4 | 3 | 4 | 4 | 4 | 3 | 4 | 5 | 3 | 8 | 6 | 30 | 0 | 100 | 15 | 145 |
| 18 | 5 | 5 | 4 | 5 | 4 | 5 | 5 | 5 | 4 | 4 | 4 | 4 | 2 | 4 | 5 | 4 | 5 | 4 | 3 | 7 | 6 | 0 | 15 | 95 | 15 | 125 |
| 91 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 4 | 4 | 5 | 4 | 3 | 4 | 4 | 4 | 5 | 4 | 4 | 10 | 4 | 45 | 0 | 125 | 15 | 185 |
| 73 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 5 | 4 | 4 | 3 | 1 | 3 | 5 | 3 | 5 | 4 | 4 | 9 | 4 | 40 | 0 | 120 | 15 | 175 |
| 71 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 4 | 4 | 5 | 5 | 4 | 4 | 6 | 4 | 5 | 5 | 3 | 7 | 4 | 20 | 0 | 95 | 15 | 130 |
| 58 | 5 | 2 | 2 | 4 | 5 | 2 | 1 | 4 | 2 | 5 | 1 | 5 | 1 | 4 | 3 | 4 | 4 | 5 | 4 | 15 | 2 | 175 | 15 | 85 | 15 | 290 |
| 25 | 5 | 1 | 1 | 5 | 5 | 1 | 2 | 5 | 2 | 4 | 3 | 4 | 4 | 4 | 3 | 4 | 5 | 5 | 4 | 14 | 2 | 180 | 10 | 60 | 15 | 265 |
| 54 | 2 | 2 | 1 | 2 | 3 | 2 | 2 | 2 | 2 | 1 | 2 | 2 | 1 | 5 | 5 | 3 | 4 | 3 | 3 | 3 | 2 | 0 | 20 | 15 | 15 | 50 |
| 55 | 2 | 2 | 1 | 2 | 3 | 2 | 2 | 2 | 2 | 1 | 1 | 1 | 1 | 4 | 4 | 2 | 4 | 3 | 3 | 2 | 2 | 0 | 0 | 15 | 15 | 30 |
| 97 | 5 | 1 | 1 | 5 | 5 | 1 | 2 | 5 | 2 | 4 | 1 | 5 | 4 | 5 | 4 | 5 | 5 | 5 | 3 | 14 | 1 | 155 | 15 | 80 | 15 | 265 |
| 2 | 5 | 2 | 2 | 4 | 5 | 2 | 1 | 4 | 2 | 5 | 2 | 5 | 1 | 5 | 4 | 5 | 5 | 5 | 3 | 13 | 1 | 150 | 15 | 75 | 15 | 255 |
| 26 | 5 | 2 | 2 | 4 | 5 | 2 | 1 | 4 | 2 | 5 | 2 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 3 | 13 | 1 | 175 | 0 | 65 | 15 | 255 |
| 79 | 5 | 1 | 1 | 5 | 5 | 1 | 2 | 5 | 2 | 4 | 1 | 5 | 4 | 5 | 4 | 4 | 5 | 5 | 3 | 12 | 1 | 145 | 10 | 65 | 15 | 235 |
| 93 | 1 | 2 | 1 | 2 | 2 | 1 | 1 | 2 | 2 | 2 | 2 | 1 | 1 | 5 | 3 | 1 | 4 | 3 | 3 | 3 | 1 | 20 | 0 | 15 | 15 | 50 |
| 76 | 1 | 2 | 1 | 2 | 2 | 1 | 1 | 2 | 2 | 2 | 1 | 1 | 1 | 3 | 7 | 1 | 4 | 4 | 3 | 2 | 1 | 15 | 0 | 0 | 15 | 30 |
| 3 | 5 | 1 | 1 | 5 | 5 | 1 | 2 | 5 | 2 | 4 | 2 | 5 | 2 | 5 | 4 | 4 | 5 | 4 | 3 | 13 | 0 | 145 | 10 | 80 | 15 | 250 |
| 80 | 5 | 2 | 2 | 4 | 5 | 2 | 1 | 4 | 2 | 5 | 1 | 4 | 5 | 4 | 4 | 4 | 5 | 4 | 3 | 13 | 0 | 175 | 0 | 55 | 15 | 245 |
| 29 | 5 | 2 | 2 | 4 | 5 | 2 | 1 | 4 | 2 | 5 | 2 | 4 | 3 | 5 | 3 | 4 | 5 | 5 | 3 | 11 | 0 | 130 | 0 | 70 | 15 | 215 |
| 77 | 2 | 2 | 1 | 2 | 3 | 2 | 2 | 2 | 2 | 1 | 1 | 2 | 2 | 4 | 3 | 1 | 4 | 3 | 3 | 3 | 0 | 0 | 15 | 15 | 15 | 45 |
| 22 | 2 | 2 | 1 | 2 | 3 | 2 | 2 | 2 | 2 | 1 | 1 | 1 | 1 | 3 | 3 | 2 | 3 | 3 | 2 | 2 | 0 | 0 | 0 | 15 | 15 | 30 |
| 23 | 1 | 2 | 1 | 2 | 2 | 1 | 1 | 2 | 2 | 2 | 1 | 1 | 2 | 4 | 5 | 2 | 3 | 4 | 3 | 1 | 0 | 0 | 0 | 0 | 15 | 15 |
| 60 | 2 | 5 | 5 | 2 | 1 | 5 | 5 | 2 | 5 | 1 | 5 | 1 | 2 | 2 | 4 | 1 | 4 | 4 | 2 | 2 | 15 | 10 | 10 | 0 | 10 | 30 |
| 8 | 2 | 5 | 5 | 2 | 1 | 5 | 5 | 2 | 5 | 1 | 5 | 1 | 3 | 2 | 6 | 2 | 4 | 4 | 2 | 2 | 12 | 10 | 15 | 0 | 10 | 35 |
| 63 | 1 | 4 | 5 | 1 | 2 | 4 | 4 | 1 | 5 | 2 | 5 | 1 | 5 | 2 | 8 | 1 | 4 | 4 | 2 | 2 | 10 | 0 | 10 | 0 | 10 | 20 |
| 46 | 5 | 5 | 4 | 5 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 5 | 4 | 4 | 5 | 4 | 5 | 4 | 3 | 10 | 6 | 25 | 15 | 135 | 10 | 185 |
| 43 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 5 | 4 | 4 | 3 | 1 | 4 | 6 | 3 | 5 | 5 | 3 | 7 | 4 | 25 | 15 | 80 | 10 | 130 |
| 96 | 5 | 2 | 2 | 4 | 5 | 2 | 1 | 4 | 2 | 5 | 1 | 4 | 3 | 5 | 5 | 5 | 5 | 5 | 4 | 12 | 2 | 140 | 10 | 75 | 10 | 235 |
| 4 | 5 | 2 | 2 | 4 | 5 | 2 | 1 | 4 | 2 | 5 | 3 | 4 | 3 | 4 | 5 | 4 | 5 | 4 | 3 | 12 | 1 | 160 | 0 | 65 | 10 | 235 |
| 59 | 5 | 1 | 1 | 5 | 5 | 1 | 2 | 5 | 2 | 4 | 2 | 3 | 2 | 5 | 5 | 5 | 5 | 4 | 3 | 11 | 1 | 130 | 15 | 60 | 10 | 215 |
| 44 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 5 | 4 | 3 | 3 | 2 | 5 | 4 | 4 | 5 | 5 | 3 | 8 | 10 | 15 | 10 | 125 | 0 | 150 |
| 48 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 5 | 4 | 5 | 4 | 1 | 5 | 5 | 3 | 5 | 5 | 3 | 9 | 8 | 20 | 15 | 125 | 0 | 160 |
| 45 | 5 | 5 | 4 | 5 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 4 | 3 | 3 | 4 | 4 | 5 | 5 | 3 | 8 | 8 | 15 | 0 | 125 | 0 | 140 |
| 69 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 4 | 4 | 4 | 5 | 2 | 3 | 5 | 4 | 5 | 4 | 3 | 9 | 6 | 25 | 15 | 120 | 0 | 160 |
| 50 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 5 | 4 | 4 | 4 | 3 | 3 | 4 | 3 | 5 | 5 | 3 | 8 | 6 | 55 | 0 | 100 | 0 | 155 |
| 16 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 5 | 4 | 4 | 3 | 5 | 4 | 5 | 3 | 5 | 5 | 4 | 7 | 6 | 15 | 10 | 110 | 0 | 135 |
| 17 | 5 | 5 | 4 | 5 | 4 | 5 | 5 | 5 | 4 | 4 | 4 | 4 | 1 | 4 | 5 | 3 | 5 | 5 | 4 | 7 | 6 | 15 | 15 | 90 | 0 | 120 |
| 21 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 4 | 4 | 4 | 4 | 5 | 4 | 4 | 3 | 5 | 4 | 3 | 7 | 6 | 35 | 15 | 85 | 0 | 135 |
| 52 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 4 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 5 | 3 | 7 | 6 | 0 | 0 | 120 | 0 | 120 |
| 19 | 5 | 5 | 4 | 5 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 3 | 3 | 4 | 4 | 4 | 5 | 4 | 3 | 6 | 6 | 0 | 10 | 105 | 0 | 115 |
| 75 | 5 | 5 | 4 | 5 | 4 | 5 | 5 | 5 | 4 | 4 | 4 | 5 | 3 | 4 | 4 | 3 | 5 | 5 | 3 | 6 | 6 | 25 | 0 | 80 | 0 | 105 |
| 72 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 3 | 9 | 4 | 40 | 25 | 105 | 0 | 170 |
| 14 | 5 | 5 | 4 | 5 | 4 | 5 | 5 | 5 | 4 | 4 | 4 | 5 | 3 | 3 | 4 | 4 | 5 | 5 | 4 | 8 | 4 | 25 | 15 | 100 | 0 | 140 |
| 92 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 5 | 4 | 5 | 4 | 4 | 4 | 4 | 3 | 5 | 5 | 4 | 8 | 4 | 25 | 0 | 120 | 0 | 145 |
| 100 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 4 | 4 | 4 | 5 | 5 | 4 | 5 | 3 | 4 | 4 | 2 | 8 | 4 | 35 | 15 | 100 | 0 | 150 |
| 87 | 5 | 5 | 4 | 5 | 4 | 5 | 5 | 5 | 4 | 4 | 4 | 5 | 4 | 3 | 4 | 4 | 5 | 5 | 3 | 7 | 4 | 30 | 15 | 80 | 0 | 125 |
| 90 | 5 | 5 | 4 | 5 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 4 | 2 | 4 | 4 | 4 | 5 | 5 | 4 | 6 | 4 | 15 | 0 | 85 | 0 | 100 |
| 78 | 5 | 1 | 1 | 5 | 5 | 1 | 2 | 5 | 2 | 4 | 3 | 5 | 3 | 5 | 4 | 5 | 5 | 5 | 3 | 10 | 3 | 125 | 0 | 55 | 0 | 180 |
| 56 | 5 | 2 | 2 | 4 | 5 | 2 | 1 | 4 | 2 | 5 | 3 | 5 | 4 | 4 | 4 | 5 | 5 | 4 | 3 | 12 | 1 | 145 | 10 | 65 | 0 | 220 |
key
| Variable | Question | Scale |
| id | customer label | |
| id_cluster | customer cluster label | |
| taste | 1. I often put taste first before I think about the price | 1 = strongly disagree, 2 = somewhat disagree, 3 = undecided, 4 = somewhat agree, and 5 = strongly agree |
| coupon | 2. To me, finding a coupon to use before purchasing a pizza is critical | 1 = strongly disagree, 2 = somewhat disagree, 3 = undecided, 4 = somewhat agree, and 5 = strongly agree |
| discount | 3. When I find an opportunity to buy a pizza for a huge discount I stop and buy | 1 = strongly disagree, 2 = somewhat disagree, 3 = undecided, 4 = somewhat agree, and 5 = strongly agree |
| favorite | 4. I generally stick with my favorite pizza place | 1 = strongly disagree, 2 = somewhat disagree, 3 = undecided, 4 = somewhat agree, and 5 = strongly agree |
| flavor | 5. I’m more concerned than most people with the flavor of the pizza | 1 = strongly disagree, 2 = somewhat disagree, 3 = undecided, 4 = somewhat agree, and 5 = strongly agree |
| leave | 6. I’m not a big fan of pizza, I can take it or leave it | 1 = strongly disagree, 2 = somewhat disagree, 3 = undecided, 4 = somewhat agree, and 5 = strongly agree |
| specials | 7. Specials on pizza motivate me to purchase more pizzas | 1 = strongly disagree, 2 = somewhat disagree, 3 = undecided, 4 = somewhat agree, and 5 = strongly agree |
| serve | 8. I would be embarrassed to serve my friends cheap pizza like Little Caesars | 1 = strongly disagree, 2 = somewhat disagree, 3 = undecided, 4 = somewhat agree, and 5 = strongly agree |
| money | 9. I don’t like to spend a lot of money on pizza | 1 = strongly disagree, 2 = somewhat disagree, 3 = undecided, 4 = somewhat agree, and 5 = strongly agree |
| occasion | 10. I think eating pizza is a special occasion | 1 = strongly disagree, 2 = somewhat disagree, 3 = undecided, 4 = somewhat agree, and 5 = strongly agree |
| sports | 1. I am a competitive person and very much enjoy participating in sports | 1 = strongly disagree, 2 = somewhat disagree, 3 = undecided, 4 = somewhat agree, and 5 = strongly agree |
| travel | 2. I love to travel, see new places, and taste new foods | 1 = strongly disagree, 2 = somewhat disagree, 3 = undecided, 4 = somewhat agree, and 5 = strongly agree |
| politics | 3. I take a great deal of interest in local and national politics | 1 = strongly disagree, 2 = somewhat disagree, 3 = undecided, 4 = somewhat agree, and 5 = strongly agree |
| income | Annual household income: | 1 = below $30k, 2 = 30k-50k, 3 = 50k-75k, 4 = 75k-100k, and 5 = over $100k |
| famsize | Family Size | 3 through 9 |
| loyalty | 1. I consider myself to be a loyal Pizza Hut customer | 1 = strongly disagree, 2 = somewhat disagree, 3 = undecided, 4 = somewhat agree, and 5 = strongly agree |
| satisfy | 2. Overall, I am satisfied with Pizza Hut | 1 = strongly disagree, 2 = somewhat disagree, 3 = undecided, 4 = somewhat agree, and 5 = strongly agree |
| quality | 3. Pizza Hut has the best quality pizza | 1 = strongly disagree, 2 = somewhat disagree, 3 = undecided, 4 = somewhat agree, and 5 = strongly agree |
| value | 4. Pizza Hut gives me a lot of value for the dollar | 1 = strongly disagree, 2 = somewhat disagree, 3 = undecided, 4 = somewhat agree, and 5 = strongly agree |
| ph_fov | 1. During the past six months the number of times you or family member purchased a meal from Pizza Hut | |
| lc_fov | 2. During the past six months the number of times you or family member purchased a meal from Little Caesars | |
| nightoff | 3. The amount of money you have spent at Pizza Hut during the past six months in the “Mom’s Night Off” buying situation | |
| gpv | 4. The amount of money you have spent at Pizza Hut during the past six months in the “Good Price / Value” buying situation | |
| treat | 5. The amount of money you have spent at Pizza Hut during the past six months in the “Kid’s Treat” buying situation | |
| family | 6. The amount of money you have spent at Pizza Hut during the past six months in the “Family Meal” buying situation | |
| spend | total spending (adding up nightoff+gpv+treat+family) |
