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HanFundraisingStrategicPlanWorksheets.xlsx

Org Rev & Exp Overview

ORGANIZATION PROPOSED PROFIT/LOSS FY2020
Percent of Total (P)
Projected Income FY 2020 P2
Contributed Income $145,000
Individual Contributions $30,000 8.05% 0.006
Board Member Contributions $15,000 4.03% 0.002
Corporate Contributions - Sponsorships $50,000 13.42% 0.018
Various $50,000 13.42% 0.018
Grants $50,000 13.42% 0.018
Earned Income $177,500
Events and Fundraising $160,000 42.95% 0.184
Total Projected Income $372,500 95% 0.247
In-Kind Support $120,000
Total Projected Income + In-kind Support $492,500
Revenue Diversity Score 0.88
Projected Expenses
Programmatic Activities $163,513
Pesonnel Costs $60,000
Professional Fees $65,245
Travel & Transportation $2,500
Meals & Entertainment $13,716
Supplies & Materials $5,000
Videographer $4,000
Photographer $3,000
Other Expenses $10,052
Events and Fundraising $38,000
Event Marketing $3,000
Venue Rental $10,000
Entertainment $5,000
Food & Beverage $10,000
Audio/Visual $5,000
Videographer $2,500
Photographer $2,500
Overhead $21,855
Office Space $300
Supplies $5,500
Technology $5,000
Software $2,500
Printing $2,000
Banking $126
Training & Education $2,500
Insurance $995
Accounting Services $2,050
Licenses $139
Website & Email $594
Video conferencing $150
Other $450
Memberships $450
Total Projected Expenses $223,818
Projected Fund Balance $148,682
Projected net profit margin 40%

Revenue Manual

REVENUE MANUAL & SWOT ANALYSIS
REVENUE MANUAL COMPONENTS STRENGTH, WEAKNESS, OPPORTUNITIES, & THREATS (SWOT ANALYSIS)
Revenue Source Purpose of Revenue Source Revenue Assumptions Total Annual Revenue Collected Strength of Revenue Source Weakness of the Revenue Source Opportunity for Revenue Growth Threats to the Revenue Source
What is the primary purpose of the revenue? Is the revenue fungible? Is the revenue seasonal or cyclical? Is the revenue impacted by economic factors? Does the revenue source perform as expected? What is the variance between projected and actual revenue collected? Easy to collect Fungible Reliable Costly Restricted Unpredictable Unstable Moderate – High Dependent on third parties Negatively impacted by economic conditions Negatively impacted by corporate and individual contributions
NOTES:
1 For each revenue source, graph its annual yield and growth rate for the past 5 to 10 years if possible. This will help for financial forecasting and for generating what-if scenarios as well as identifying threats to programs if the revenue estimate is not achieved.
2 For each year, calculate the revenue diversity score for the revenue structure to identify revenue sources which are underperforming and to assess if the organization is overly dependent on one or a few revenue sources. If what-if scenarios are undertaken for each revenue source, assess the changes in the revenue diversity score as revenue assumptions and estimated revenue yields are recalibrated.
3 Link each revenue source to organizational functions, programs and services to assess the impact of revenue shortfalls.

Org Accomplishments

ORGANIZATIONAL PERFORMANCE OUTPUTS IMPACT / OUTCOMES
REVENUE / FUNDRAISING PROGRAM / SERVICES CLIENTS ORGANIZATIONAL MISSION INDIVIDUAL COMMUNITY
Accomplishments Helps to telli why the organization exists. Highlights what the organization has accomplished with its revenue. Revenue growth. New coporate donors. Increase in grants. Number of new programs and services. Program and service enhancements. Number of clients serviced.Number of new clients. Return on investment. Programs and service enhancements, Expansion of program and service coverage. Enhancement of social capital. Acquisition of skills. Enhancement of human and social capital. Enhancement ofcommunity engagement.

Goals and Objectives

ORGANIZATIONAL GOALS AND OBJECTIVES OUTPUTS IMPACT / OUTCOMES
REVENUE / FUNDRAISING PROGRAM / SERVICES CLIENTS ORGANIZATIONAL MISSION INDIVIDUAL COMMUNITY
GOALS OBJECTIVES GOALS OBJECTIVES GOALS OBJECTIVES GOALS OBJECTIVES GOALS OBJECTIVES GOALS OBJECTIVES
Short-term (1-2 yrs) Increase in corporate & individual contributions. Increase grants. 1) Enhance donor engagement by developing detailed stewardship plans 2) Review effectiveness of current fundraising events - make changes appropriately 3) Realign donor relationship assignments for the greatest effectiveness and efficiency Enhance program & service coverage. 1) Maintain a 1 to 4 ratio for class sizes Expand program & service coverage to underserved populations in current service areas 1) Review and map demographic populations in order to identify and prioritize areas for expansion Maintain a mission and strategic directives that align with the needs or our service population 1) Maintain a BOD that is diverse and representative of population served 2) Conduct routine reviews of partners and competing organizations to ensure competitiveness and alignment Programs & services address the needs of a changing population 1) Conduct structured user satisfaction surveys and needs assessments Continuous enhancement of the community 1) Conduct research evaluating the long-term impacts of our program and services
Long-term (3-5 yrs) Increase in-kind contributions and corporate partnerships 1) Establish performance metrics to evaluate the effectiveness of current sponsorship and communications strategies 2) Ensure adequate development staffing to increase corporate visits by 30% Develop new programs and services to support mission and populations served 1) Conduct market research in order to identify and develop at least one new program per year Expand into additional cities/counties/states/countries 1) Partner with local university to conduct a long-term plan for expansion 2) Add at least one new location per calendar year Program and services improve the lives of individuals served 1) Program admins develop KPIs and performance evaluation protocols in order to effectively assess the long-term learning goals and employment

Fundraising Infrastructure

FUNDRAISING INFRASTRUCTURE NEEDS REVENUE / FUNDRAISING TOTAL COST ESTIMATE
FUNCTION NEEDS COST ESTIMATE
SHORT-TERM NEEDS (1-2 YRS) Human Resources
Equipment/Prof Services Consulting Services for Technology Training $5,000 $5,000
Capital/ Infrastructure
Marketing Materials/Campaigns
Technology Infrastructure Enterprise Database/CRM $25,000
TOTAL PROJECTED BUDGET NEEDS (1-2 YEARS) $ 5,000.00
LONG-TERM NEEDS (3-5 YRS) Human Resources
Equipment/Prof Services
Capital/ Infrastructure
Marketing Materials/Campaigns
Technology Infrastructure
TOTAL PROJECTED BUDGET NEEDS (3-5 YEARS)

Prioritize - Individual Donors

Scoring Sheet for Prioritizing Prospective Individual Donors
Prospective Corporation Social Responsibility Common Philosophies Previous Contributions Funding Potential Overall Match (Avg) Total Score
Individual 1 3 + 4 + 3 + 4 + 3.5 = 17.5
Individual 2 4 + 3 + 3 + 3 + 3.25 = 16.25
Individual 3 3 + 2 + 4 + 3 + 3 = 15
Individual 4 5 + 4 + 3 + 4 + 4 = 20
Individual 5 3 + 2 + 2 + 4 + 2.75 = 13.75
Individual 6 + + + + 0 = 0
Individual 7 + + + + 0 = 0
Individual 8 + + + + 0 = 0
Individual 9 + + + + 0 = 0
Individual 10 + + + + 0 = 0
Social Responsibility (Engagement in other philanthropic or community service endeavors) : 5 = Exceptionally high; 4 = High; 3 = Moderately high; 2 = Somewhat high; 1 = Low
Common Philosophies (Likelihood to respond to mission/values): 5 = Exceptionally high; 4 = High; 3 = Moderately high; 2 = Somewhat high; 1 = Low
Previous Contributions: 5 = $10,000+ per year; 4 = $6,000-$9,999; 3 = $3,000-$5,999; 2 = $1,000-$2,999; 1 = Under $1,000; 0 = None
Funding Potential/Capacity: 5 = Exceptionally high; 4 = High; 3 = Moderately high; 2 = Somewhat high; 1 = Low
Overall Match - AVG (Likelihood of ongoing financial support): 5 = Exceptionally high; 4 = High; 3 = Moderately high; 2 = Somewhat high; 1 = Low

Prioritize - Corporate Donors

Scoring Sheet for Prioritizing Prospective Corporate Donors
Prospective Corporation Social Responsibility Supports Cause or Mission Previous Contributions Funding Potential Overall Match (Avg) Total Score
Corporation 1 3 + 5 + 4 + 3 + 3.75 = 18.75
Corporation 2 4 + 3 + 2 + 3 + 3 = 15
Corporation 3 2 + 4 + 3 + 4 + 3.25 = 16.25
Corporation 4 5 + 3 + 4 + 5 + 4.25 = 21.25
Corporation 5 3 + 2 + 2 + 4 + 2.75 = 13.75
Corporation 6 + + + + 0 = 0
Corporation 7 + + + + 0 = 0
Corporation 8 + + + + 0 = 0
Corporation 9 + + + + 0 = 0
Corporation 10 + + + + 0 = 0
Social Responsibility (Engagement in other philanthropic or community service endeavors) : 5 = Exceptionally high; 4 = High; 3 = Moderately high; 2 = Somewhat high; 1 = Low
Supports Cause or Mission: 5 = Exceptionally high; 4 = High; 3 = Moderately high; 2 = Somewhat high; 1 = Low
Previous Contributions: 5 = $10,000+ per year; 4 = $6,000-$9,999; 3 = $3,000-$5,999; 2 = $1,000-$2,999; 1 = Under $1,000; 0 = None
Funding Potential/Capacity: 5 = Exceptionally high; 4 = High; 3 = Moderately high; 2 = Somewhat high; 1 = Low
Overall Match - AVG (Likelihood of ongoing financial support): 5 = Exceptionally high; 4 = High; 3 = Moderately high; 2 = Somewhat high; 1 = Low

Donor Prospect Plan

Short-term Budget Needs Long-term Budget Needs
Actual Budget Budget Budget Budget Budget
Projected Revenue FY 2020 FY 2021 FY 2022 FY 2023 FY 2024 FY 2025
Contributed Income $145,000 $197,000 $251,600 $334,410 $398,292 $474,950
Individual Contributions $30,000 $42,000 $54,600 $73,710 $88,452 $106,142
Board Member Contributions $15,000 $15,000 $15,000 $15,000 $15,000 $15,000
Corporate Contributions - Sponsorships $50,000 $70,000 $91,000 $122,850 $147,420 $176,904
Foundation Grants/Sponsorships $50,000 $70,000 $91,000 $122,850 $147,420 $176,904
Grants $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
ADDITIONAL FUNDING NEEDED ADDITIONAL FUNDING NEEDED ADDITIONAL FUNDING NEEDED
Short-Term (FY 21-22) Long-Term (FY 23-25) Short-Term (FY 21-22) Long-Term (FY 23-25) Short-Term (FY 21-22) Long-Term (FY 23-25)
Individual Contributions $24,600 $51,542 Corporate Contributions/Sponsorships $41,000 $85,904 Foundation Grants/Sponsorships $41,000 $85,904
TOTAL INDIVIDUAL CONTRIBUTION $0 $0 TOTAL CORPORATE CONTRIBUTION $0 $0 TOTAL FOUNDATION CONTRIBUTION $0 $0

PID Sheet

Prospective Individual Donor (PID) Acquisition Sheet
PID PID Total Score Estimated Donation Amount Designated NPO Liaison / Contact Donation Acquisition Activities Initial Contact Date Received Date Actual Donation Obtained Variance From Estimated Donation Amount
Individual 1 17.50 5,000 Sue Telephone Call 3-Jan 4-Jan 7,000 2,000
Invite to Event 4-Jan 7-Jan
Meet Clients 5-Jan 10-Jan
Add to Newsletter 10-Jan 12-Jan
Individual 2 16.25 7,000 Robert Face-to-Face Meeting 5-Jan 10-Jan 8,500 1,500
Individual 3 15.00 3,000 Paul Face-to-Face Meeting 7-Jan 8-Jan 3,500 500
Individual 4 20.00 10,000 Luanne Telephone Call 5-Jan 8-Jan 5,000 (5,000)
Face-to-Face Meeting 7-Jan 12-Jan
Individual 5 13.75 8,000
Individual 6 13.75 4,000
Individual 7 13.75 6,000
Individual 8 16.25 15,000
Individual 9 15.00 10,000
Individual 10 15.00 4,000
Estimated Total Contributions 72,000 24,000 (1,000)

PID Gantt

Prospective Individual Donor (PID) Gantt Chart
PID 1-Jan 2-Jan 3-Jan 4-Jan 5-Jan 6-Jan 7-Jan 8-Jan 9-Jan 10-Jan 11-Jan 12-Jan 13-Jan 14-Jan 15-Jan
Individual 1
Telephone Call
Invite to Event
Meet Clients
Add to Newsletter
Individual 2
Face-to-Face Meeting
Individual 3
Face-to-Face Meeting
Individual 4
Telephone Call
Face-to-Face Meeting

Short & Long-term Forecast

ORGANIZATION LONG-TERM FUNDING NEEDS
Short-term Budget Needs Long-term Budget Needs
Actual Budget Budget Budget Budget Budget
Projected Revenue FY 2020 FY 2021 FY 2022 FY 2023 FY 2024 FY 2025
Contributed Income $145,000 $197,000 $251,600 $334,410 $398,292 $474,950
Individual Contributions $30,000 $42,000 $54,600 $73,710 $88,452 $106,142
Board Member Contributions $15,000 $15,000 $15,000 $15,000 $15,000 $15,000
Corporate Contributions - Sponsorships $50,000 $70,000 $91,000 $122,850 $147,420 $176,904
Foundation $50,000 $70,000 $91,000 $122,850 $147,420 $176,904
Grants $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
Earned Income $177,500 $189,300 $201,594 $217,834 $231,678 $247,400
Events and Fundraising $160,000 $164,800 $169,744 $174,836 $180,081 $185,484
Appeals $17,500 $24,500 $31,850 $42,998 $51,597 $61,916
Total Projected Revenue $372,500 $436,300 $503,194 $602,244 $679,970 $772,351
In-Kind Support $120,000 $120,000 $120,000 $120,000 $120,000 $120,000
Total Revenue + In-kind Support $492,500 $556,300 $623,194 $722,244 $799,970 $892,351
Current Recurring Expenses $223,818 $230,532 $291,008 $355,976 $451,950 $531,307
Short-term Funding Needs $52,000 $54,600
3-5 Year Funding Needs $82,810 $63,882 $76,658
Total Projected Expenses $223,818 $282,532 $345,608 $438,786 $515,832 $607,965
Projected Fund Balance: $148,682 $153,768 $157,586 $163,458 $164,139 $164,386
Cumulative Fund Balance $148,682 $302,450 $460,036 $623,494 $164,139 $787,880
NPM 40% 35% 31% 27% 24% 21%
NOTES:
1-2 Year Funding Needs = $106,600 (from Short-term Forcasting in previous section)
3-5 Year Funding Needs = $223,350

Gantt Chart 1

Create a Project Schedule in this worksheet. Enter title of this project in cell B1. Information about how to use this worksheet, including instructions for screen readers and the author of this workbook is in the About worksheet. Continue navigating down column A to hear further instructions. Organization Name
Enter the name of the Project Lead in cell B3. Enter the Project Start date in cell E3. Pooject Start: label is in cell C3. Project Start: Tue, 11/17/2020
The Display Week in cell E4 represents the starting week to display in the project schedule in cell I4. The project start date is considered Week 1. To change the display week, simply enter a new week number in cell E4. The starting date for each week, starting with the display week from cell E4, starts in cell I4 and is auto calculated. There are 8 weeks represented in this view from cell I4 through cell BF4. You should not modify these cells. Display Week: label is in cell C4. Display Week: 1 Nov 16, 2020 Nov 23, 2020 Nov 30, 2020 Dec 7, 2020 Dec 14, 2020 Dec 21, 2020 Dec 28, 2020 Jan 4, 2021
Cells I5 through BL5 contain the day number for the week represented in the cell block above each date cell and are auto calculated. You should not modify these cells. Today's date is outlined in Red (hex #AD3815) from today's date in row 5 through the entire date column to the end of the project schedule. 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10
This row contains headers for the project schedule that follows below them. Navigate from B6 through BL 6 to hear the content. The first letter of each day of the week for the date above that heading, starts in cell I6 and continues through cell BL6. All project timeline charting is auto generated based on the start and end dates entered, using conditional formats. Do not modify content in cells within columns after column I starting with cell I7. GROWTH PHASE PROGRAM/PROJECT ASSIGNED TO PROGRESS START END DAYS M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S
Do not delete this row. This row is hidden to preserve a formula that is used to highlight the curren day within the project schedule.
Cell B8 contains the Phase 1 sample title. Enter a new Title in cell B8. Enter a name to assign the phase to, if it applies for your project, in cell C8. Enter Progress for the entire phase, if it applies for your project, in cell D8. Enter the start and end dates for the entire phase, if it applies for your project, in cells E8 and F8. The Gantt chart will automatically fill in the appropriate dates and shade according to the progress entered. To delete the phase and work only from tasks, simply delete this row. Phase 1 - Immediate
Cell B9 contains the sample task "Task 1." Enter a new task name in cell B9. Enter a person to assign the task to in cell C9. Enter progres of the task in cell D9. A progress bar appears in the cell and is shaded according to the number in the cell. For example, 50 percent progress would shade half of the cell. Enter task start date in cell E9. Enter task end date in cell F9. A status bar shaded for the dates entered appears in blocks starting from cell I9 through BL9. Task 1 Program/Project Name 50% 11/17/20 11/20/20 4
Rows 10 through 13 repeat the pattern from row 9. Repeat the instructions from cell A9 for all task rows in this worksheet. Overwrite any sample data. A sample of another phase starts in cell A14. Continue entering tasks in cells A10 through A13 or go to cell A14 to learn more. Task 2 60% 11/20/20 11/22/20 3
Task 3 50% 11/22/20 11/26/20 5
Task 4 25% 11/26/20 12/1/20 6
Task 5 11/21/20 11/23/20 3
The cell at right contains the Phase 2 sample title. You can create a new phase at any time within column B. This project schedule does not require phases. To remove the phase, simply delete the row. To create a new phase block in this row, enter a new Title in cell at right. To continue adding tasks to the phase above, enter a new row above this one and fill in the task data as in cell A9's instruction. Update the Phase details in cell at right based on cell A8's instruction. Continue navigating down column A cells to learn more. If you haven't added any new rows in this worksheet, you will find 2 additional sample phase blocks have been created for you in cells B20 and B26. Otherwise, navigate through column A cells to find the additional blocks. Repeat the instructions from cells A8 and A9 whenever you need to. Phase 2 - Short-term
Task 1 50% 11/22/20 11/26/20 5
Task 2 50% 11/24/20 11/29/20 6
Task 3 11/29/20 12/2/20 4
Task 4 11/29/20 12/1/20 3
Task 5 11/29/20 12/2/20 4
Sample phase title block Phase 3 - Long-term
Task 1 12/2/20 12/7/20 6
Task 2 12/8/20 12/12/20 5
Task 3 12/13/20 12/18/20 6
Task 4 12/19/20 12/23/20 5
Task 5 12/13/20 12/17/20 5
Sample phase title block Phase 4 Title
Task 1 date date ERROR:#VALUE!
Task 2 date date ERROR:#VALUE!
Task 3 date date ERROR:#VALUE!
Task 4 date date ERROR:#VALUE!
Task 5 date date ERROR:#VALUE!
This is an empty row
This row marks the end of the Project Schedule. DO NOT enter anything in this row. Insert new rows ABOVE this one to continue building out your Project Schedule. Insert new rows ABOVE this one

Gantt Chart 2

Proposed Implementation Plan for the Office of Diversity
Start Date End Date
Phase I Task 25-Jun 2-Jul 9-Jul 16-Jul 23-Jul 30-Jul 6-Aug 13-Aug 20-Aug 27-Aug 3-Sep 10-Sep 17-Sep 24-Sep 1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov 19-Nov 26-Nov 3-Dec 10-Dec 17-Dec 24-Dec 31-Dec 7-Jan 14-Jan 21-Jan 28-Jan 4-Feb 11-Feb 18-Feb 25-Feb 4-Mar 11-Mar 18-Mar 25-Mar 1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 5-May 12-May 19-May 26-May 2-Jun 9-Jun 16-Jun 23-Jun 30-Jun 7-Jul 14-Jul 21-Jul 28-Jul 4-Aug 11-Aug 18-Aug 25-Aug 1-Sep 8-Sep 15-Sep 22-Sep 29-Sep 6-Oct 13-Oct 20-Oct 27-Oct
County Executive approval
County Legislature approval
Charter Amendment
Funding Request
Funding Approval
Establishment of the Office of Diversity
Phase II Initiate Recruitment for the Director of Diversity
Initiate Recruitment for Senior Managers
Assemble Applicant Packages
Identify Qualified Applicants
Schedule Candidate Interviews
Conduct Candidate Interviews
Make Job Offers
Hire Director of Diversity and Senior Managers
Develop Mission Statement, Goals and Objectives
Phase III Develop Performance Measures and KPIs
Establish Reporting Guidelines
Establish Assessment Processes
Establish Policy and Program Evaluation Systems
Create Systems Implementation Roll-out Plan
Initiate Agency Workshops
Begin Systems Roll-out
Phase IV Initiate agency performance management analysis
Initiate agency performance management reporting
Initiate review of draft agency reports
Provide recommendations to agencies
Agencies finalize reports
Units within the Office of Diversity begin agency reviews
Units within the Office of Diversity begin drafting reports
Units within the Office of Diversity review reports with agencies
Units within the Office of Diversity revise reports
Office of Diversity holds town hall meetings
◊ = Deliverable