HA575 Healthcare Marketing

Kaplan University School of Health Sciences

Unit 8 Assignment HA575

Unit 8 Assignment Unit outcomes addressed in this Assignment: Formulate effective practices for employing marketing tools to specific situations in the

healthcare environment.

Course outcomes addressed in this Assignment: HA575-04: Formulate effective practices for employing marketing tools to specific

situations in the healthcare environment.

Professional Competency addressed in this Assignment:

PC-2.3: Demonstrate integrity through the application of relevant codes of conduct and

social responsibility within one's profession.

Instructions: In this unit, you become the sole owner of a healthcare organization. You would like to

increase marketing potential while maintaining social responsibility within your field. As a

new owner, you are not afforded a budget to hire a marketing expert and must develop the

marketing strategy and subsequent collateral materials yourself. Your objective for this unit

it to develop a marketing package that promotes your healthcare organization. By the end

of this unit, you will become the subject matter expert on developing and deploying a

marketing strategy for a healthcare organization.

● Submit your marketing package as one (1) Word document. To do this, you will

need to use Page Break and copy/paste functions. Failure to submit your

marketing package into one (1) document may result in a grade reduction.

● Your final submission must include each of the following:

● Professional letter from you to the local Chamber of Commerce introducing your new

healthcare organization to the community. This is your opportunity to make a good,

first impression, so be sure to incorporate the elements you would want to promote.

● Discuss the 4 P’s of marketing in your organization

● Discuss the 5 P’s of healthcare marketing in your organization

● Create mission and vision statements

● Develop codes of professional conduct which support social responsibility in your

select healthcare field

● Record a 30-second radio announcement (using a free online voice recorder such as

vocaroo.com). You will provide the audio link to your instructor on a separate page in

your marketing package.

● Design a print advertisement (e.g. billboard, bus, newspaper, etc.). You will provide

the print advertisement that you create on a separate page in your marketing

package.

Kaplan University School of Health Sciences

Unit 8 Assignment HA575

● All materials in your marketing packet must be completely original. Copying and

pasting work from other sources for this assignment is strictly prohibited.

Remember, you are developing a marketing package for your own healthcare

organization; make it unique. Plagiarism is not permitted and will result in

academic discipline. All content submitted needs to be original.

● Although the use of APA formatting is not required for this assignment, proper

grammar, spelling, and punctuation are expected.

Submitting your work:

Submit your Assignment to the appropriate Dropbox. For instructions on submitting your

work, view the Dropbox Guide located under Academic Tools at the top of your unit page.

Please be sure to download the file “Writing Center Resources” from Doc Sharing to assist

you with meeting APA expectations for written Assignments.

To view your graded work, come back to the Dropbox or go to the Gradebook after your

instructor has evaluated it. Make sure that you save a copy of your submitted work.

Kaplan University School of Health Sciences

Unit 8 Assignment HA575

Unit 2 Assignment Grading Rubric = 200 points

Assignment Requirements Points possible Points

earned by

student

Letter to the Chamber of Commerce is convincing,

written in a professional format (including accurate

receiver information), highlights relevant details of

the organization, and is free from all grammatical

errors (30).

0-30

The 4 P’s of marketing are identified and discussed

in your organization (5 points each).

0-20

The 5 P’s of healthcare marketing are identified and

discussed in your organization (10 points each).

0-50

The mission and vision statements are originally

developed, accurately reflect the healthcare

organization, and are visually appealing (10 points

each).

0-20

The codes of professional conduct clearly support

social responsibility in the select healthcare field

(20).

0-20

The 30-second radio announcement is clear,

understandable, and promotes the healthcare

organization. If an audio file is not provided, a

detailed script is developed that clearly illustrates

the content of the radio announcement (20).

0-20

The print advertisement is originally developed,

visually appealing, promotes the healthcare

organization, and includes relevant information for

the consumer (20).

0-20

Student presents work void of grammatical,

spelling, and punctuation errors. Student presents

work void of copyright, plagiarism, and proofreading

errors.

0-20

Total (Sum of points earned) 0-200

Instructor Feedback*:

*Instructor may also leave feedback comments within Assignment submission.

Kaplan University School of Health Sciences

Unit 8 Assignment HA575

THE FOLLOWING IS THE SCRIPT FOR THE AUDIO/VIDEO INTRODUCTION INDICATED IN THE DIRECTIONS ABOVE. IT SHOULD NOT BE PUBLISHED WITHIN THE COURSE:

Audio/visual Assignment Introduction Storyboard

SLIDE/script DESCRIBE IMAGES NEEDED

● Marketing efforts help to make an organization stand out compared to the rest. Effective marketing efforts ensure that the exposure is positive.

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● How you communicate your marketing strategy is just as important as the content contained therein. Are you effectively communicating your marketing message?

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● The success of any marketing initiative in healthcare is not necessarily the number of people who use your services; rather, success comes from how many people value your services and will return.

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HYPERLINK "http://inboundly.wpengine.netdna-cdn.com/wp-

content/uploads/2013/08/strategy-300x300.jpg"