HA425 Unit 8 Seminar Option 2

Last week…

Let’s start with a review!

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Week 7 Objectives

Identify the strategies for learning

Describe the transformational model and how it differs from the professional model

List the elements of social marketing

Examine the application of social marketing in health care CQI

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Week 7 Discussion

For last week’s discussion you were asked to respond to one of the three questions provided

Key Takeaways:

Social marketing is a way to promote public health and prevent serious diseases and chronic conditions

There is a business case for quality – medical errors are expensive!

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Week 7 Assignment

This assignment asked that you prepare a PowerPoint presentation on customer satisfaction efforts

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Keeping patients happy is necessary – especially in highly competitive areas where they have options

Customer satisfaction efforts can help to reduce the chance for medical errors

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Why it matters

Social marketing efforts are necessary for CQI from a public health standpoint. Patients who do not take care of their health tend to develop more serious and chronic conditions that could have been prevented. A lot of what we don’t do today can increase our risk of developing these conditions in the future.

Medical errors are expensive due to litigation and even if the facility were to win the case there are still expensive legal fees. This makes a strong business case for CQI in healthcare.

This week…

Summarize the changes in professional education based on the adoption of CQI

Explain how nursing are pivotal in the quality improvement arena

Examine how CQI has changed the practice of primary care

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What we will read

In Chapter 9 you will learn about the various countermeasures that we can implement in order to prevent medical errors before they occur. This ties back to our reading on the various models for quality improvement such as Six Sigma or the PDSA.

What we will do…

Engage in the discussion – for this discussion you are asked to respond to one of three assigned questions

Complete the weekly assignment – you will be summarizing the given article – no specific requirement is provided but I would recommend 3 paragraphs

Note – unit 9 is next week so look ahead to the capstone project!

Writing Tips, Resources & Such

Vary your sentence structure – don’t start every sentence with the same word

Avoid redundancy

Stick to what you know – don’t try to use terms you don’t fully understand or research them first

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Books worth reading are worth re-reading.– Holbrook Jackson

https://www.onlinecolleges.net/for-students/academic-writing-guide/

BIG IDEAS

Todd’s 30,000 foot view of the material…and other random observations, thoughts, and experiences…

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Summarize the changes in professional education based on the adoption of CQI

It is easy to see the changes – look at this class. Prior to the adoption of CQI, there would not have been a quality improvement class as part of a healthcare program.

Most, if not all, healthcare programs require that those looking to work on both the administrative and clinical side take a quality improvement course to understand the impact of their contributions and efforts.

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Explain how nursing are pivotal in the quality improvement arena

There are several reasons that nurses are pivotal in CQI.

Communication – they are typically the first point of contact with patients and thus they may receive information from the patient that can help to improve quality. It is up to the nurse to relay that information to the right person.

Delivery – just like a physician they deliver healthcare services. Anyone who is involved in the delivery of healthcare services must be involved in CQI as we need a complete picture.

Experience – nurses are part of the patient’s experience and as we have discussed the quality of care is not measured just by outcomes, but also their experience.

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Examine how CQI has changed the practice of primary care

CQI has been both a pro and a con to primary care.

Pro – it is a pro because providers continually evaluate their processes and work to improve patient outcomes.

Con – due to the fear of making mistakes and quality errors leading to litigation providers have shifted to ‘defensive medicine’. This involves recommending additional tests or treatment that is not necessarily needed in order to protect themselves in a legal case.

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Video Fieldtrip

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Todd’s Take

No one is perfect – even highly trained physicians and surgeons

Continuing education is necessary for quality improvement

https://www.ted.com/talks/atul_gawande_how_do_we_heal_medicine