HA425 Unit 7 Seminar Option 2

Last week…

Let’s start with a review!

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Week 6 Objectives

Summarize the risk management models

Examine the role information technology in health care

Describe the counter measure used to reduce medical errors

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Week 6 Discussion

For last week’s discussion you were asked to respond to one of the three assigned questions

Key Takeaways:

Quality improvements means different things in different industries. It is important to know what quality means in the field you want to work in.

Some of the CQI tools used are the PDSA model, Six Sigma, and Lean Methodology

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Why it matters

It is important to understand what quality means to your profession. Without an understanding of this, there is no way for you to develop a coherent quality improvement plan. For example, those working in the telecommunications focus on improving things such as cell service. This is completely irrelevant to healthcare as we focus on things such as eliminating medical errors. You must understand what quality means in the industry in which you work for.

Risk management is an important part of healthcare as the risks such as patient falls or pressure ulcers can result in medical malpractice suits. Even if the organization wins the case – there are still extensive legal fees.

This week…

Identify the strategies for learning

Describe the transformational model and how it differs from the professional model

List the elements of social marketing

Examine the application of social marketing in health care CQI

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What we will read

In chapter 8 you will be looking at continuous quality improvement and how we can quantify quality gaps. This will focus primarily on analyzing financial performance and patient outcomes.

What we will do…

Complete the weekly assignment – you are asked to prepare a 15-20 slide PowerPoint presentation discussing the need to improve customer satisfaction, penalties and incentives for the ACA, how your suggestions will satisfy stakeholders, and how your change will meet patient needs

Engage in the weekly discussion – you are asked to respond to one of the three assigned questions

Complete seminar option 2 – only if you are watching the recording or did not engage in tonight’s session

Writing Tips, Resources & Such

Persist – don’t give up when you don’t understand something – do more research!

Consider the big picture – think about your words and paragraphs flow together as a whole.

Make a rough draft

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Words are a lens to focus one’s mind. – Ayn Rand

http://www.writingcenter.uci.edu/resources/resources-for-students/

BIG IDEAS

Todd’s 30,000 foot view of the material…and other random observations, thoughts, and experiences…

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Background and Definitions

Social marketing is a behavioural change approach grounded in commercial marketing theory (see Kotler and Lee)

It emerged in the 1970s and has undergone significant change and refinement since then

Not the same as social media campaigns

Basic concepts include product, price, place, promotion (4 P’s)

Like CQI, focus is on customers for change